Own and manage the brand’s internal editorial calendar: Oversee a centralized editorial calendar for internal communications, aligning timing, messaging, and channels across teams to ensure clarity, consistency, and a well-paced employee narrative.

Bring the brand transformation story to life: Translate Gap’s strategic priorities—including product focus, brand reinvigoration, and cultural relevance—into clear, compelling communications that inspire employees, partnering with Public Relations to align internal and external messaging and ensure consistent narratives, coordinated timing, and a cohesive brand story.

Support executive communications and media readiness: Shape communications for senior leaders—including the Brand CEO and CMO—across internal moments (town halls, employee forums), select external speaking and media engagements, potential issues and reactive communications - developing presentations, speeches, briefing materials, Q&A, and key messages.

Partner on HR and People Communications: Collaborate with HR and People teams to deliver communications related to organizational updates, talent initiatives, culture programs, and employee experience priorities, handling sensitive topics with sound judgment and discretion.

Lead integrated internal campaigns: Develop and execute multi-channel communications tied to key business moments—including product launches, brand campaigns, and organizational updates—ensuring consistency and impact.

Create meaningful employee experiences: Design and deliver high-impact events and engagement moments—including town halls, leadership forums, and cultural activations—bringing key product launches and collaborations to life internally in ways that build excitement, deepen understanding, and reinforce connection to the brand.

Innovate how we communicate: Bring a digital-first and culturally relevant lens to storytelling, evolving formats, channels, and content to better engage today’s employee audience.

Build strong cross-functional alignment: Partner across teams to ensure messaging consistency and alignment with enterprise priorities, including close coordination with Global Corporate Affairs.

Drive brand and industry recognition: Proactively identify and manage opportunities for brand and industry awards, developing compelling submissions that showcase Gap’s storytelling, cultural relevance, and ongoing transformation.

Uphold and evolve the Gap voice. Ensure all communications reflect the brand’s tone—optimistic, modern, inclusive, and confident—while supporting its ongoing reinvention.