Bentley Systems

Manager, Conversion Rate Optimization (CRO)

Bentley Systems • $110K — $130K *
US-AnywhereRemote in Massachusetts, US
Consumer Technology
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 6+ years in digital marketing, web optimization, or e-commerce with hands-on CRO execution.
  • Expertise in Optimizely Web Experimentation and Optimizely CMS.
  • Strong frontend development skills (HTML, CSS, JavaScript/jQuery) for test variations.
  • Experience using generative AI tools to enhance testing workflows.
  • Proficient in Google Analytics 4 and user behavior tools for detailed reporting.
  • Familiarity with B2B environments and e-commerce optimization.
  • Exceptional attention to detail in QA and data validation.

Responsibilities

  • Build and deploy A/B, split, and multivariate tests in Optimizely.
  • Create high-quality test variations and prototypes within Optimizely CMS while ensuring brand compliance.
  • Launch targeted personalization campaigns for specific user segments.
  • Utilize generative AI tools to expedite A/B test variations and overall processes.
  • Monitor experiments and use Google Analytics 4 for data accuracy and statistical significance.
  • Conduct behavioral research to identify user friction and new testing opportunities.
  • Compile post-test analyses, documenting insights and recommendations for future tests.

Benefits

  • A supportive team culture focused on inclusion and wellbeing.
  • Opportunity to work with a world-leading software company in the architecture, engineering, and construction sectors.
  • Access to a comprehensive salary and benefits package.
  • Participation in global initiatives and resource groups for community and professional growth.
  • Contributions directly impact global infrastructure, promoting sustainability and resilience.
Full Job Description
Department: Digital Marketing
Reports To: Senior Manager, Conversion Rate Optimization (CRO)

Direct reports: 0

Location: Hybrid, Denver, CO or home-based, Boston, MA

Position Summary:

About the Role

We are seeking a highly technical, detail-oriented Manager of Conversion Rate Optimization (CRO) to execute and scale our digital testing strategy. Reporting to the Senior Manager of CRO, you will be the hands-on expert responsible for designing, building, and launching experiments across our corporate B2B website and e-commerce storefront.

You will live in our Optimizely environment, transforming strategic concepts into brand-compliant prototypes and live tests. We need an optimizer who combines deep platform expertise with a forward-thinking, AI-driven mindset - someone who actively uses modern AI tools to accelerate test ideation, draft variation copy, and quickly surface data insights to improve daily workflows.

Responsibilities:

  • Experimentation & Prototyping
    • Hands-On Test Build & Deployment: Act as the primary builder of A/B, split, and multivariate tests within the Optimizely testing platform.
    • Design & Prototyping: Design and build functional, high-quality test variations and page prototypes directly within the Optimizely CMS. Ensure all web experiences adhere strictly to corporate brand and accessibility guidelines.
    • Personalization Execution: Configure and launch targeted personalization campaigns to deliver specific messaging and offers to priority user segments.
    • AI-Assisted Execution: Actively use generative AI tools to accelerate the creation of A/B testing variations (e.g., rapidly drafting copy variations, brainstorming structural changes) and speed up test builds.
  • Analysis & Insights
    • Deep-Dive Analytics: Actively monitor active experiments and utilize web analytics (Google Analytics 4) to ensure data is capturing correctly and tests are reaching statistical significance.
    • Behavioral Research: Dive into session recordings, heatmaps, and user feedback tools to identify user friction, broken experiences, and new testing opportunities.
    • Test Reporting: Compile detailed post-test analysis, documenting the "why" behind the results, and provide data-backed recommendations for the next iteration to the Senior Manager of CRO.
  • Lifecycle & E-commerce Execution
    • Optimize the Funnel: Execute targeted tests within specific buyer journey stages, including lead capture forms, pricing pages, and the checkout flow to reduce abandonment.
    • Support Lifecycle Campaigns: Work in tandem with the broader team to optimize on-site elements of trial nurture programs and abandoned cart initiatives.
  • Cross-Functional Collaboration
    • Partner with UX & Design: Collaborate closely with UX/UI designers to translate wireframes and mockups into live, brand-compliant variations within Optimizely.
    • Work with Engineering: Partner with web development teams for complex, server-side tests or API integrations that go beyond standard frontend DOM manipulation.
    • QA & Troubleshooting: Lead rigorous Quality Assurance (QA) for all experiments across multiple devices and browsers before launch to ensure a flawless user experience.
  • Requires sitting or standing at will while performing work on a computer (or any other physical requirements).


Qualifications:

  • Experience: 6+ years of experience in digital marketing, web optimization, or e-commerce, with a heavy focus on hands-on CRO execution.
  • Testing Tools (Critical): Deep, hands-on expertise with the Optimizely suite is required, specifically building within Optimizely Web Experimentation and Optimizely CMS.
  • Technical Acumen: Strong frontend web development skills (HTML, CSS, JavaScript/jQuery) necessary to build, manipulate, and troubleshoot complex test variations without relying entirely on engineering.
  • AI Curiosity: Forward-thinking mindset with a demonstrated history of experimenting with generative AI tools to improve the speed and quality of testing workflows.
  • Design & Brand Compliance: Experience designing and modifying web elements with a strong eye for UI/UX best practices and strict adherence to corporate brand guidelines.
  • Analytics Mastery: Advanced hands-on proficiency in Google Analytics 4 and user behavior tools to pull custom reports and validate data.
  • B2B E-commerce: Familiarity with B2B web environments, lead generation funnels, and e-commerce storefront optimization.
  • Attention to Detail: Exceptional QA skills and a methodical approach to validating test setups and data tracking.


What We Offer:

  • A great Team and culture - please see our colleague video.
  • An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
  • An attractive salary and benefits package.
  • A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
  • A company committed to making a real difference by advancing the world's infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.


#LI-CS1

About Bentley Systems

Bentley Systems, Incorporated is an American-based software development company that develops, manufactures, licenses, sells and supports computer software and services for the design, construction, and operation of infrastructure. The company's software serves the building, plant, civil, and geospatial markets in the areas of architecture, engineering, construction (AEC) and operations. Their software products are used to design, engineer, build, and operate large constructed assets such as roadways, railways, bridges, buildings, industrial and power plants and utility networks. The company's software products are used by professionals such as engineers, architects, geospatial professionals, constructors, and owner-operators. Bentley Systems employs more than 4,000 people, generates annual revenues of more than $700 million in 170 countries, and has invested more than $1 billion in research, development, and acquisitions since 2014.
Learn more about Bentley Systems
Size
4,000 employees
Market Cap
$10.5 billion
Industry
Manufacturing & Automotive
Net Income
$126.5 million
Founded
1984
5 Year Trend
+36.6%
Revenue
$801.5 million
NASDAQ
BSY
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Bentley Systems

More Consumer Technology Jobs

Find similar Manager, Conversion Rate Optimization (CRO) jobs:

NationwideRemote