Philip Morris International

Manager, Consumer Insights & Foresights

Philip Morris International • $104K — $130K *
Tampa, FL 33647In-Person
Consumer Technology
5 - 7 years of experience
3 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Sociology, Psychology, Marketing, or Research.
  • 5+ years of experience in consumer insights within CPG or consumer research.
  • Expertise in consumer research methodologies and vendor management.
  • Extensive knowledge of quantitative and qualitative research techniques, including survey development and ethnographies.
  • Strong communication skills with experience presenting to diverse stakeholders.
  • Entrepreneurial mindset and ability to align cross-functional business priorities.
  • Advanced proficiency in Microsoft Office.

Responsibilities

  • Translate consumer and market insights into actionable business strategies.
  • Diagnose brand performance by identifying key growth drivers and presenting implications for the business.
  • Navigate ambiguity while delivering clear recommendations based on consumer understanding.
  • Embed agile research methods to accelerate insights delivery for business needs.
  • Manage end-to-end research projects, from scoping to synthesis of findings.
  • Leverage various data sources to provide evidence-based recommendations to stakeholders.
  • Create engaging narratives that influence decision-making at various organizational levels.

Benefits

  • Competitive base salary and annual bonus potential.
  • Comprehensive medical, dental, and vision insurance.
  • 401(k) plan with generous company matching.
  • Robust wellness and commuter benefits.
  • Flexible hybrid work model promoting work-life balance.
  • Opportunities for professional development and career advancement.
  • Inclusive company culture valuing diverse contributions and collaboration.
Full Job Description
Manager Insights & Foresights - Tampa, FL (hybrid)

We are seeking a highly motivated Manager - Insights & Foresight to lead our efforts in achieving business and commercial success for PMI's smoke-free product portfolio. As a vital member of our team, you will collaborate with various departments within our commercial function, focusing on both IQOS and Zyn brands. Reporting directly to the Sr. Manager Insights, you will spearhead a consumer-centric approach that is essential to our company's vision for a smoke-free future.

In this role, you will have the autonomy to lead, plan, and implement custom market research studies among legal age nicotine users, connecting the dots with business needs to drive our consumer-centric agenda. You will play a crucial part in shaping our smokefree products portfolio strategy, contributing to the innovative and forward-thinking culture of our organization. We take pride in fostering an environment where your ideas are valued and your growth is encouraged. Join us in making a significant impact and be a part of a team that is dedicated to making a difference in the world.

Your day-to-day:
  • Drive business decision-making by translating consumer, brand, and market insights into clear, actionable recommendations that shape strategy and commercial outcomes.
  • Own the diagnosis of brand and category performance by identifying key drivers of equity, communication effectiveness, and consumer experience-and framing the "so what" for the business.
  • Proficient in navigating ambiguity and challenging the status quo, while working collaboratively to deliver actionable recommendations grounded in deep consumer understanding to address the "so-whats" of the business.
  • Embed agile and innovative research approaches to accelerate learning cycles, ensuring insights are delivered at the speed and flexibility required by the business.
  • Lead end-to-end research projects-from defining business questions and shaping proposals to writing/reviewing questionnaires, managing fieldwork, and synthesizing outputs into clear, decision-ready recommendations.
  • Leverage complex data sources (primary, syndicated, and behavioral) to uncover insights, quantify impact, and provide evidence-based guidance to stakeholders.
  • Create compelling, story-driven narratives and visualizations that clearly communicate insights, influence stakeholders, and drive business action across functions and seniority levels.


Who we are looking for:
  • Bachelors Degree in Business, Sociology, Psychology, Marketing or Research
  • Minimum 5+ years of experience in consumer insights within CPG or consumer research agency
  • A true team player who thrives in a fast-paced, entrepreneurial environment and possesses expertise in consumer research methodologies and processes. Capable of coordinating with research partners from drafting briefs to finalizing contracts and managing projects effectively.
  • Extensive knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to address business objectives, including survey development and execution, segmentation, advertising effectiveness, panel research, ethnographies, focus groups, in-depth interviews, brand tracking, and product research.
  • Proficient in extracting insights from both quantitative, qualitative and syndicated data, connecting the dots across multiple data sources, and making informed business recommendations.
  • Exceptional written and verbal communication skills, with experience presenting to diverse audiences. You are articulate, engaging, and capable of bringing your stories to life with clear and actionable recommendations.
  • Entrepreneurial and results-driven mindset, adept at aligning top-down, cross-functional, and market priorities, analyses, and insights.
  • Experienced in managing research vendors to deliver high-quality work on time and within budget.
  • Advanced proficiency in Microsoft Office applications.
  • Energized by trying new things and demonstrating agility in ways of working.

Ability to work collaboratively in a team environment and adapt to changing business needs.
  • Willingness to travel as required.
  • Must be eligible to work in the US now or in the future without sponsorship for employment, legally authorized to work in the US


Annual Base Salary: $104,000 - $130,000

What we offer
  • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
  • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
  • Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
  • Take pride in delivering our promise to society: To improve the lives of millions of smokers.

About Philip Morris International

Philip Morris International Careers

Join the global team at Philip Morris International (PMI), a leading international tobacco company dedicated to innovation and transformation in the industry. At PMI, we offer more than just job opportunities; we provide a platform for professional growth and leadership development in an environment that values diversity and inclusion.

Work You’ll Do

At Philip Morris International, you will be part of a dynamic team that is focused on leading the transformation of the tobacco industry towards a smoke-free future. Engage in innovative work that pushes the boundaries of what is possible in consumer goods. With PMI, you can contribute to industry-leading projects and utilize cutting-edge technology to make a meaningful impact.

Explore Our Diverse Opportunities

Whether you're looking for an internship, ready to start your career, or an experienced professional seeking a leadership role, PMI offers a range of positions to match your skills and ambitions. Explore job opportunities in various fields including research and development, marketing, sales, finance, and more. Each position at PMI is a step towards a future-proof career in a company that prioritizes innovation and leadership.

Grow and Develop with Us

PMI is committed to the growth of its employees. We offer comprehensive benefits and diversity training programs designed to enhance your professional skills and personal development. Our leadership programs foster an inclusive culture that encourages networking and innovation, ensuring that every team member can achieve their career goals.

Be Part of Our Culture

At Philip Morris International, we believe that our strength lies in our diversity. Our inclusive culture welcomes professionals from all backgrounds, empowering them to bring their unique perspectives to our team. Collaboration and respect drive our collective success, making PMI a rewarding place to work.

Join Our Team

Ready to advance your career at Philip Morris International? Search open positions that match your skills and interests. We are always hiring creative, curious, and motivated individuals who are ready to drive innovation in our industry. Prepare your resume, sharpen your interview skills, and become part of a company that’s leading change.

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Philip Morris International Careers

Discover the opportunities waiting for you at PMI. Join us in making history in a company where your career is as important to us as it is to you. Explore, innovate, and grow with Philip Morris International.
Learn more about Philip Morris International
Size
69,600 employees
Market Cap
$157.8 billion
Industry
Food & Beverages
Net Income
$8 billion
Founded
1900
5 Year Trend
+3.3%
Revenue
$28.6 billion
NASDAQ
PM
* Ladders Estimates

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