POS-11195
Role Summary

The Competitive Intelligence team helps HubSpot stay ahead by transforming market signals into actionable insights. As the Manager, Competitive Intelligence, you will lead and develop a team of Competitive Intelligence Analysts responsible for monitoring the market, evaluating competitors, and delivering strategic insights that shape business decisions. You will partner closely with Product Marketing, Product, Sales, Customer Success, Strategy, and Executive Leadership to influence strategy, positioning, and go-to-market execution. This role combines people leadership, analytical rigor, and business acumen to build a high-performing intelligence function that drives meaningful business impact.
What You'll Do

1. Lead, coach, and develop a team of Competitive Intelligence Analysts, fostering a culture of curiosity, accountability, and continuous learning.
2. Set team priorities, allocate resources, and manage the competitive intelligence roadmap to align with business objectives.
3. Develop and maintain scalable processes for monitoring competitors, market dynamics, emerging technologies, and customer trends.
4. Deliver actionable competitive insights that inform product strategy, market positioning, go-to-market planning, and executive decision-making.
5. Partner with Product Marketing, Product, Sales, Customer Success, and Strategy teams to identify opportunities, mitigate risks, and strengthen HubSpot's differentiation.
6. Create executive briefings, market assessments, battlecards, and enablement resources that help teams compete effectively in the market.
7. Gather and synthesize intelligence from external research, customer feedback, field teams, and industry sources to identify emerging trends.
8. Establish quality standards and best practices for competitive research, analysis, and communication across the team.
9. Leverage AI-powered tools and modern research methodologies to increase the speed, scale, and impact of competitive intelligence efforts.
10. Measure and communicate the business impact of competitive intelligence programs and continuously improve team effectiveness.

What You'll Bring

Required Qualifications

• 5+ years of experience in competitive intelligence, market intelligence, product marketing, strategy, consulting, or a related field.
• Experience leading and developing analysts, researchers, strategists, or similar knowledge-based professionals, with a track record of building high-performing teams.
• Experience conducting market, competitor, and customer research that informs strategic business decisions.
• Strong analytical skills with the ability to synthesize qualitative and quantitative information into actionable insights and recommendations.
• Exceptional written, verbal, and presentation skills, including experience communicating with senior leaders and executive stakeholders.
• Demonstrated ability to influence cross-functional teams and drive alignment without direct authority.
• Strong prioritization, project management, and organizational skills in a fast-paced environment.
• Experience translating complex market dynamics into clear business narratives and strategic recommendations.
• Familiarity with AI-enabled research, analysis, or intelligence workflows.

Nice-to-Have Qualifications

• Experience in B2B SaaS, CRM, marketing technology, sales technology, or customer experience platforms.
• Background in product marketing, strategic planning, management consulting, or corporate strategy.
• Experience building competitive intelligence programs, frameworks, or enablement resources at scale.
• Familiarity with market research platforms, competitive intelligence tools, and business intelligence solutions.
• Experience supporting executive-level strategic planning, annual planning processes, or go-to-market initiatives.

Where You'll Work

• Location: United States
• Work location preference eligibility: Remote
• Travel/Shift: Up to once per quarter for team meetings, planning sessions, or company events as needed

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot's compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren't just about checking off the box for legal compliance. It's about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$133,700-$213,900 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.

At HubSpot, we value both flexibility and connection. Whether you're a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements