Manager, Commerce Media

Starcom Mediavest Group Germany Gmbh

$81K — $129K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in retail media strategy at an agency, retailer media network or CPG manufacturer
  • Strong knowledge of self- and managed-service retail search strategies and platforms
  • Established relationships with key retailer personnel or vendors, beneficial but not required
  • Results-oriented self-starter with pride in ownership of work
  • In-depth understanding of retail and omnichannel media elements
  • Creative problem-solver with a strategic mindset
  • Analytical skills for data insights and actionable recommendations

Responsibilities

  • Develop media strategies backed by insights using proprietary tools and data
  • Advise on best practices in media strategy development, planning, and measurement
  • Build relationships with client stakeholders and work seamlessly through campaign processes
  • Foster partnerships with retailers to gain access to innovative opportunities
  • Monitor emerging trends in shopper media and share insights with clients
  • Collaborate with teams to ensure media plan execution is on time and within budget
  • Create perspectives on media vehicle performance for clients

Benefits

  • Paid Family Care for 12 weeks or more
  • Support for adoption, surrogacy, and fertility
  • Support for pet adoption
  • Wellness reimbursements and Employee Assistance Programs
  • Tuition Assistance
  • Flexible Paid Time Off including vacation and volunteer days
  • Work from anywhere program for up to 6 weeks per year
  • Business Resource Groups supporting diverse affinities
Full Job Description
Job Description

We're looking for a Manager, Commerce Mediato help our clients navigate the dynamic, fast-changing retail media landscape. The ideal candidate is a versatile media expert who can leverage his/her deep knowledge of and strong relationships within assigned retailers' omnichannel media ecosystems to design world-class shopper media strategies that drive conversion and ROI for our clients. Candidates must reside within a commutable distance from the Mars United Commerce office in New York or Stamford, CT for 2 days/week onsite with the client.

PRIMARY RESPONSIBILITIES:
  • Develop insight-backed media strategies for the agency's CPG clients at assigned retailers, using our proprietary Marilyn® Predictive Commerce Intelligence platform, historical client data and other relevant tools
  • Advise our teams on best practices for media strategy development, plan building, optimization and measurement
  • Build collaborative relationships with key client stakeholders and partner agencies - working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
  • Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the company and its clients as best-in-class partners (e.g. securing first-look access to beta and test and learn opportunities)
  • Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends specific to assigned retailers, and regularly share new opportunities with our clients
  • Collaborate with the Media Activation and Retail Consultancy teams to oversee the execution and optimization of all media plans, ensuring they are on-budget, on-time and meeting desired performance benchmarks
  • Develop POVs for our clients on the value of different media vehicles to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on-site display, loyalty programs/emails, in-store radio, sampling)
  • Partner with the National Media Team to share learnings and best practices, and define and track performance of national vs. retailer vehicles
  • Help define and continuously improve our media strategy product and service offerings

SKILLS NEEDED:
  • Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer
  • Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.)
  • Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus, but not required
  • Ambitious self-starter who takes ownership of and great pride in their work
  • Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
  • Creative and strategic thinker who gets excited about taking on and solving complex challenges
  • Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
  • Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
  • Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
  • Doer (v. a talker) with a "roll up your sleeves and figure it out" mentality.
  • Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred


Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: USD $81,225.00 - USD $129,987.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/7/2026.

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