Marriott International

Manager, Cobrand Card Product Management

Marriott International$90K — $120K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-year degree in Business Administration, Hotel and Restaurant Management, or related field
  • Over 4 years of experience in business, sales and marketing, or related areas
  • Quantitative analytical skills
  • Passion for loyalty programs and knowledge of industry trends
  • Proven ability to prioritize tasks under pressure (preferred)
  • Experience with loyalty programs or credit cards (preferred)
  • Familiarity with marketing through various channels (preferred)

Responsibilities

  • Oversee cardmember benefits for positive experiences and profitability
  • Monitor customer sentiment and implement promotions to drive loyalty
  • Manage digital communications about new and existing benefits
  • Coordinate with banks to resolve customer complaints
  • Integrate offers within loyalty marketing channels
  • Plan and manage cardmember events to boost engagement
  • Submit timely reports and maintain project documentation

Benefits

  • Health, dental, and vision insurance
  • Retirement plan options
  • Professional development opportunities
  • Flexible working hours
  • Paid time off and holidays
Full Job Description
Job Description

JOB SUMMARY

The Manager, Cobrand Credit Cards is a key member of the Card Management and Marketing team, which sits under Global Cards. In partnership with several leading financial institutions, this role is responsible for planning and executing critical customer marketing initiatives across the US Cards business. Working in coordination with the Sr. Manager, the focus of this role is to ensure existing cardmembers are consistently engaged with their Marriott Bonvoy credit card. To achieve this, the Manager will create and deploy spend marketing campaigns, develop customer communications to ensure seamless benefits fulfillment and product awareness, manage exclusive cardmember events and experiences, and oversee other initiatives that increase customer love and grow share of wallet.

CANDIDATE PROFILE

Education and Experience

Required
  • 4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major
  • 4+ years' experience in business, sales and marketing, management operations, or related professional area
  • Quantitative analytical experience
  • Strong knowledge and passion for the loyalty competitive landscape and ability to remain current with industry trends

Preferred
  • Proven ability to effectively prioritize and execute tasks in a high-pressure environment within budgets and timelines
  • Specialized experience in Loyalty programs and/or credit cards
  • Experience in partnering with loyalty and brand marketing through various channels including, direct mail, email, web/app, contact centers, and social media.


CORE WORK ACTIVITIES

Loyalty Management

Oversee Cardmember benefits and experiences to ensure a positive cardmember experience and drive profitability, including, but not limited to:
  • Monitor the share of wallet, customer sentiment and benefits of each of the card portfolios
  • Implement promotions and other programs to drive share of wallet and lower attrition
  • Manage email and digital communications that inform cardmembers of new offers and or benefits, changes to current benefits, or fulfillment of benefits
  • Manage customer complaints and coordinate with banks as needed
  • Partner with Loyalty team to integrate offers into Loyalty marketing channels and vice versa
  • Support creative and card brand changes, partnering with Loyalty Marketing to maintain current loyalty branding and identity
  • Partner with Finance for bonus code management
  • Liase with New Product Development team to launch new benefits as needed to remain ahead of the competitive set


Cardmember Engagement
  • Manage cardmember events and other activities to drive loyalty and improve cardmember sentiment including creative and marketing plans
  • Partner with Moments team to promote and integrate cardmember events with Loyalty member engagement activities

Maintaining Goals
  • Submits reports in a timely manner, ensuring delivery deadlines are met.
  • Promotes the documentation of project progress accurately.
  • Provides input and assistance to other teams regarding projects.

Managing Work, Projects, and Policies
  • Manages and implements work and projects as assigned.
  • Generates and provides accurate and timely results in the form of reports, presentations, etc.
  • Analyzes information and evaluates results to choose the best solution and solve problems.
  • Provides timely, accurate, and detailed status reports as requested.

Demonstrating and Applying Discipline Knowledge
  • Provides technical expertise and support to persons inside and outside of the department.
  • Demonstrates knowledge of job-relevant issues, products, systems, and processes.
  • Demonstrates knowledge of function-specific procedures.
  • Keeps up-to-date technically and applies new knowledge to job.
  • Uses computers and computer systems (including hardware and software) to enter data and/ or process information.

About Marriott International

Marriott International is a hospitality company with more than 3,900 properties around the world. Marriot International opened its first hotel in 1957 and operates franchises worldwide. The company’s headquarters is based in Maryland and employees nearly 200,000 people worldwide.   The company was founded by J. Willard and Alice Marriott in 1927 by opening a root beer stand in Washington D.C.

Marriott International Careers

Join the vibrant team at Marriott International, the global leader in hospitality, where career opportunities abound and the potential for growth is limitless. As part of our commitment to innovation and leadership in the industry, we are continuously seeking passionate, creative, and driven individuals to join our diverse team. Work You’ll Do At Marriott International, you will be part of a culture that values diversity, leadership, and professional development. Engage in meaningful work that enhances the travel experience of each guest while fostering a positive environment where all team members can thrive. Our team at Marriott International leads the way in delivering exceptional service and innovative hospitality solutions. With a variety of job opportunities ranging from front-line roles to executive positions, you can find the perfect match for your skills and career ambitions. Marriott International’s commitment to growth and innovation means we are always on the lookout for dynamic professionals to join our team. Whether you are seeking your first job, looking for a challenging leadership role, or aiming to specialize in hospitality management, Marriott offers unparalleled employment opportunities. Internship and Training Programs Kickstart your career with Marriott International’s internship programs. These opportunities provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Marriott are treated as integral members of the team and are involved in projects that make a tangible impact on the company. In addition to internships, we offer comprehensive diversity training and professional development programs that prepare you for future leadership roles within the company. Our training programs are designed to enhance your capabilities and ensure you are equipped to meet the challenges of the evolving hospitality landscape. Benefits and Career Growth Marriott International believes in rewarding our employees for their dedication and hard work. We offer a competitive benefits package that includes health, vision, and dental insurance, employee discounts, and more. Moreover, we are committed to the professional growth of our employees. Career advancement at Marriott is not just a possibility—it is a priority. Join Our Team Explore the wide range of job opportunities at Marriott International. We are hiring across various departments, including management, customer service, culinary arts, and more. Bring your unique skills and perspective to our team, and help us continue to innovate and lead in the hospitality industry. Networking and Professional Development Stay connected and advance your career through Marriott’s extensive networking opportunities. Our professional community is designed to foster connections that can lead to career advancement and personal growth. Engage with leaders, gain industry insights, and build relationships that will support your career aspirations. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Marriott Careers page. We look for individuals who are curious, team-oriented, and committed to excellence. Prepare your resume, sharpen your interview skills, and join one of the most respected names in the global hospitality industry. Stay Up to Date Keep informed with the latest career tips, company news, and industry insights from Marriott International. Join our community and discover how you can contribute to the world of hospitality and beyond. Explore job opportunities, embrace professional growth, and become part of a company that values innovation and leadership. At Marriott International, your career journey is just beginning.
Learn more about Marriott International
Size
120,000 employees
Market Cap
$46.5 billion
Industry
Net Income
-$267 million
Founded
1927
5 Year Trend
-2.1%
Revenue
$10.5 billion
NASDAQ

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