Independence Blue Cross

Manager Client Marketing & Engagement

Independence Blue Cross$90K — $120K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
  • 8+ years of experience in marketing, communications, sales enablement, or client engagement.
  • Expertise in executive-level presentations, especially in high-stakes contexts.
  • Ability to tailor messaging for senior stakeholders, consultants, and brokers.
  • Strong skills in translating complex data and insights into clear narratives.
  • Experience in serving as a strategic partner to Sales and Account Management teams.
  • Proven leadership and coaching abilities within a team setting.

Responsibilities

  • Serve as a strategic advisor to Sales, shaping client-specific narratives that address unique needs and challenges.
  • Oversee development of executive-level presentations, ensuring quality, consistency, and readiness.
  • Manage large-scale Sales forums to showcase products and services, handling all aspects from design to execution.
  • Oversee client-specific programming and ensure alignment with client goals to maximize value and engagement.
  • Partner strategically to design client engagement strategies that enhance retention and growth opportunities.
  • Provide leadership and performance management for the team to align on sales and engagement objectives.
  • Identify and implement tools to enhance efficiency in client materials development.

Benefits

  • Access to continuous professional development and training opportunities.
  • Participation in high-profile client events.
  • Opportunity to work in a dynamic, fast-paced environment.
  • Collaboration with cross-functional teams in a matrixed organization.
  • Exposure to innovative technologies and industry best practices.
Full Job Description
Elevate how the organization engages clients, consultants, and brokers through compelling presentations, high impact meetings, and tailored engagement strategies. Partner closely with Sales, Account Management, Clinical, Network, and Product teams to craft client specific storylines that clearly articulate the company's value, differentiate offerings, and support growth and retention across new and existing accounts. Drive the ideation and execution of high-profile client events and forums that demonstrate the company's value and role as an industry thought leader.

Responsibilities

1. Serve as a strategic advisor and partner to Sales by shaping and governing client specific narratives and storylines that align the company's capabilities, outcomes, and solutions to each client's unique needs, priorities, and challenges. Set standards and direction to sales teams on presentation structure, messaging flow, and data visualization.

2. Managed and oversee the development of high quality, executive level client presentations, including finalist presentations, renewals, quarterly business reviews (QBRs), utilization and performance reviews, and proposal related materials ensuring consistency, impact, and executive readiness.

3. Manage large-scale Sales forums to showcase company's products, services, and value, owning end-to-end strategy and execution including program design, speaker identification and preparation, presentation development, and attendee management.

4. Oversee client-specific well-being programming and the management of wellness credits, vendors, and incentives. Collaborate strategically with Clients and Account Management to align programs to client goals, maximize value, and support engagement, retention, and long-term relationships.

5. Partner at a strategic level with Sales and Account Management to design and evolve client engagement strategies that support retention, upsell, and cross-sell opportunities. Direct the development of client materials that are tailored to specific market segments (e.g., education, health systems, broker, etc.) integrating client feedback, win/loss insights, and market trends to continuously refine engagement approaches.

6. Provide leadership, coaching, and performance management for a team supporting strategic sales and client engagement efforts, setting priorities, allocating resources, and ensuring delivery against business objectives.

7. Identify, evaluate, and implement automated tools and scalable approaches to streamline development of client materials while maintaining customization where it matters most. Continuously optimize processes to improve efficiency, reduce rework, and support sales productivity.

8. Demonstrate and apply deep market expertise including knowledge of carriers, key health care drivers, competitive dynamics, and customer needs. as well as customer needs and business trends. Stay ahead of industry o, sales enablement, data visualization, and presentation technology trends to proactively evolve team capabilities and best practices.

Qualifications - External

Qualifications
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant professional experience.
• Minimum of 8+ years of progressive experience in marketing, communications, sales enablement, or client engagement, with demonstrated impact in complex, matrixed organizations.
• Proven expertise in developing executive-level, client-facing presentations and storytelling, particularly for high-stakes environments such as finalist presentations, renewals, QBRs, and strategic growth discussions.
• Demonstrated ability to tailor messaging for senior client stakeholders, consultants, and brokers.
• Strong ability to translate complex data, healthcare concepts, and analytical insights into clear, persuasive narratives that align with client priorities and business objectives. Advanced proficiency in data visualization and presentation best practices.
• Demonstrated experience serving as a strategic partner to Sales and Account Management, with a strong understanding of sales cycles, client decision-making, and retention and growth strategies. Ability to proactively anticipate needs and influence outcomes through compelling communication.
• Excellent written, verbal, and visual communication skills, with the confidence to provide constructive, actionable feedback on messaging, creative concepts, and presentation effectiveness in alignment with business goals.
• Proven leadership experience, including coaching, mentoring, and prioritizing work for a team supporting multiple concurrent sales and client engagement initiatives. Ability to balance strategic direction with hands-on execution.
• Strong project and stakeholder management skills, with the ability to manage multiple priorities, meet tight deadlines, and collaborate effectively across Sales, Account Management, Clinical, Network, Product, and Marketing teams.
• Demonstrated experience identifying and implementing process improvements, scalable tools, or automation to increase efficiency, reduce rework, and enhance sales productivity while maintaining appropriate customization.
• Solid understanding of the healthcare and health insurance landscape, including carriers, market dynamics, key industry drivers, and emerging trends.
• Commitment to staying current on advancements in sales enablement, presentation technology, and client engagement strategies.
• High level of professionalism, adaptability, and sound judgment, with the ability to thrive in a fast-paced environment.

Must have an Android or iOS device which is compatible with the free Microsoft Authenticator app.

About Independence Blue Cross

Independence Blue Cross (IBC) is a health insurance company based in Philadelphia, Pennsylvania. It is one of the largest health insurers in the United States, serving over 8 million people in 24 states and the District of Columbia. IBC offers a variety of health insurance plans, including individual and family plans, Medicare plans, and employer-sponsored plans. The company also provides wellness programs and other health-related services to its members. IBC was founded in 1938 as the Associated Hospital Service of Philadelphia and changed its name to Independence Blue Cross in 1988.
Learn more about Independence Blue Cross
Size
8,500 employees
Industry
Founded
1938

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