Manager Brand Marketing

MITER Brands

$100K — $130K *
US-AnywhereRemote in Pennsylvania, US
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, or similar field or equivalent experience
  • Minimum of 6 years in B2B marketing
  • Successful in developing and launching impactful marketing programs
  • Strong background in both digital and traditional marketing
  • Experience managing multiple projects and budgets
  • Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
  • Preferably has background in building products industry

Responsibilities

  • Develop strategies that align with brand values and business goals
  • Create tailored tools for specific sales channels
  • Manage cross-functional teams and stay within budget
  • Oversee marketing budgets in alignment with sales objectives
  • Craft messaging that emphasizes brand benefits across various mediums
  • Create briefs and launch plans for clear project direction
  • Establish thought leadership in the B2B building products market
  • Ensure brand consistency across all marketing materials
  • Coordinate projects for timely delivery
  • Collaborate with digital teams to enhance online presence
  • Align sales and marketing through training presentations
  • Monitor market performance and adjust strategies accordingly
  • Track competitor activity and industry trends

Benefits

  • Three comprehensive Medical plan options including Prescription, Dental, and Vision
  • Company Paid Life Insurance
  • Voluntary Life Insurance options
  • Supplemental insurance for hospital, critical illness, and accidents
  • Paid Short-Term and Long-Term Disability
  • Generous PTO and paid Holidays
  • 401k with company match
  • Employee Assistance Program
  • Teladoc health services
  • Legal Insurance
  • Identity Theft Protection
  • Pet Insurance available
  • Team Member Discounts
  • Tuition Reimbursement support
  • Annual Wellness Clinic
Full Job Description
Job Description

Pay Range: $100,000 - $130,000 depending on relevant experience and qualifications plus 10% bonus target

MITER Brands is seeking a Brand Marketing Manager with a proven ability to translate high level business goals into actionable marketing programs and campaigns. In this role, you will develop and implement brand strategies and product and channel-specific campaigns for both MITER Brands and MI Windows and Doors, with the objective of increasing brand awareness, deepening customer engagement, and driving profitability.

You will activate the brands across multiple segments, including residential remodeling, new home construction, and multifamily, and partner closely with the VP of Brand and Channel Marketing to execute marketing strategies aligned to defined KPIs. Daily collaboration with Sales, Product Management, Engineering, and Senior Leadership will ensure that all brand marketing activities support sales growth and broader business initiatives.

Successful candidates will demonstrate a strong understanding of brand and marketing practices within the building products industry. Knowledge of sales channel dynamics, current market challenges and opportunities, and emerging trends is highly beneficial. Candidates should also exhibit strong project management skills, mastery of written communication, and the ability to independently manage multiple concurrent projects while effectively prioritizing deadlines.

Our preference is for this position to be based in one of our Eastern business units (Harrisburg, PA or Venice, FL), but a remote option will be considered for the right candidate. Please note that some travel will be required in either scenario.

Responsibilities

  • Develop strategies that reinforce our guiding principles and brand values
  • Develop channel-specific tools aligned with business goals and growth initiatives
  • Manage cross-functional agency teams, stay on budget, and produce industry-leading work
  • Manage the assigned marketing budget and ensure alignment with sales strategies to achieve business objectives
  • Craft compelling messaging that highlights brand benefits and competitive advantages across all touchpoints, including presentations, websites, social media, videos, collateral, white papers, case studies, and PR
  • Develop creative briefs and product-launch plans to ensure clear understanding of deliverables and success metrics
  • Establish credibility as a thought leader in the B2B residential building-products space.
  • Maintain a consistent brand presence in accordance with brand guidelines
  • Coordinate and schedule projects to ensure timely and accurate completion
  • Collaborate with the Digital and Marketing Operations teams to maintain and optimize websites, SEO initiatives, and social-media channels
  • Facilitate and drive alignment between Sales, Product, and Senior Leadership stakeholders
  • Create and present training presentations for Sales and Customers to align on new marketing initiatives
  • Partner with the Digital and Marketing Operations teams to monitor market performance, customer feedback, and KPIs, recommending optimizations as needed
  • Monitor and document competitor activity and broader industry trends
  • Prepare status reports on marketing efforts, performance, and initiatives


Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent combination of education and experience
  • Minimum of 6 years of experience in B2B marketing
  • Demonstrated success in developing and launching market-leading communication programs
  • Strong background in marketing strategy, print and digital marketing, lead generation, and web-content management
  • Managed vendor sourcing, contracts, and budgeting across multiple initiatives
  • Working knowledge of marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
  • Experience in the construction or building-products industry preferred
  • Experience managing a B2B marketing budget preferred
  • Exceptional attention to detail with the ability to manage multiple concurrent projects, prioritize effectively, and meet deadlines
  • Prior brand or marketing management experience preferred
  • Strong copywriting, editing, and proofreading skills consistent with Associated Press (AP) Style
  • Excellent communication and analytical skills and the ability to work well in a team environment
  • Proficiency in Microsoft Office programs


What We Offer

Our benefits package includes coverage of your health, wealth, and wellness for you and your eligible spouse/dependents. We offer a competitive salary and benefits package, including a 401k with company match and generous paid time off to help you balance your life. Below is a list of benefits you will enjoy while working with our company.

- Three comprehensive Medical plan options
  • Prescription
  • Dental
  • Vision

- Company Paid Life Insurance

- Voluntary Life Insurance

- Supplemental Hospital Indemnity, Critical Illness, and Accident Insurance

- Company-paid Short-Term Disability

- Company-paid Long-Term Disability

- Paid time off (PTO) and paid Holidays

- 401k retirement plan with company match

- Employee Assistance Program

- Teladoc

- Legal Insurance

- Identity Theft Protection

- Pet Insurance

- Team Member Discount Program

- Tuition Reimbursement

- Yearly Wellness Clinic

Similar Jobs

More Jobs at MITER Brands

More Retail & Consumer Goods Jobs

Find similar Manager Brand Marketing jobs: