Foot Locker

Manager, Brand Marketing (Hybrid)

Foot Locker • $77K — $87K *
Toronto, ON M3C 0E3Hybrid
Retail & Consumer Goods
Less than 5 years of experience
Reposted 5 days ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business, Communications, Media, or a related field preferred
  • 2+ years of marketing, advertising, brand, or product management experience across physical and digital channels
  • Deep understanding and passion for sneaker, streetwear, and youth culture
  • Strong knowledge of brand strategy, consumer behavior, and cultural trends
  • Strong project management skills with the ability to manage multiple initiatives and meet tight deadlines
  • Ability to work collaboratively in a matrixed organization and align strategies across various platforms

Responsibilities

  • Develop and implement marketing programs aligned with brand strategy for Men's, Women's, and Kids business
  • Manage vendor relationships and internal teams for comprehensive marketing presentations
  • Ensure integration of marketing programs across all channels and platforms
  • Identify and develop local market promotional and influencer programs
  • Monitor brand performance metrics and provide actionable insights for brand growth
  • Collaborate with cross-functional teams to manage budgets and align marketing efforts
  • Create engaging customer experiences through events like pop-up shops and appearances

Benefits

  • Employee Discount
  • Medical, Dental, and Vision Coverage
  • Life Insurance
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Supportive Company Culture
  • Employee Resource Groups
Full Job Description
This hybrid position will be located at our Corporate Office in Toronto, Canada. Expectations for hybrid in-office schedule is three days a week: Tuesday, Wednesday, and Thursday.

Foot Locker, Inc. is looking for a Brand Marketing Manager to join our team! The Brand Marketing Manager will work cross-functionally among the marketing team and broader matrix organization to support the development and execution of omni-storytelling for the Foot Locker and Kids Foot Locker brands for Canada. This position will work closely across the brand team, product, and marketing channels to drive cohesive, consumer-obsessed storytelling across the marketing funnel. This role is a pivotal member of the marketing team, with the goal of growing brand awareness, crafting meaningful connections with consumers to deepen brand affinity, and driving sales results. This includes Brand Strategy, Brand Planning, Marketing Communications, Innovation, Commercial Strategy, and Research. This role will have one direct report.

The Brand Team is the heartbeat of Foot Locker, uniquely positioned to bring cross-functional departments together to develop and execute marketing programs. This role provides an opportunity to be at the center of brand development and build omni-capability career opportunity. We are looking for a strategic thinker with a proven track record in brand management, exceptional communication and project management skills, and a passion for the sneaker-inspired retail space.

Foot Locker Corporate Office - Toronto

230 Barmac Drive

Toronto, Ontario M9L 2Z3

Canada

At this time, Foot Locker will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (i.e. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, or another type of work authorization).

Responsibilities

  • Develop and drive marketing programs reflective of brand strategy to support our Men's, Women's, and Kids business
  • Manage vendor programs by collaborating with vendors and internal production/visual, and digital teams for full funnel creative presentations
  • Own and drive integration of programs across all channels
    • .com alignment & email calendar input
    • VIP/Loyalty/PR/integrated advertising
  • Develop and manage local opportunities/in-market promotion and influencer programs with the support of integrated marketing and operations
  • Report on special projects ensuring updates are communicated
  • Utilize market research and consumer trends to identify opportunities for brand growth and differentiation
  • Monitor and evaluate brand performance metrics, such as sales volume and customer perception, and provide insights and recommendations to exceed business expectations
  • Partner across Marketing, Vendor, and Agency functions to manage expenses to plan
  • Ensure alignment across all platforms including .com and mobile, connecting the in store and on-line brand stories to maintain the connection across platforms
  • Create activations (pop up shops, appearances, etc.) by partnering with PR/brand connections/loyalty/events to enhance the customer experience
  • Translate divisional and global marketing strategies into locally relevant campaigns


Qualifications

  • Bachelor's Degree in Marketing, Business, Communications, Media or a related field preferred
  • 2+ of experience working in marketing, advertising, brand or product management across physical and digital channels
  • Deep understanding/passion/connection to and/or knowledge of sneaker, streetwear and/or youth culture, highly preferred
  • Deep understanding of brand strategy, consumer behavior, and cultural trends
  • Strong Knowledge of Microsoft Office (PowerPoint, Excel, Word); Keynote experience a plus
  • Knowledge of Adobe Creative Suite a plus
  • Knowledge of AirTable or similar management system strongly preferred
  • Strong communication skills (written and verbal)
  • Ability to work in a matrix organization and aligning strategies across platforms
  • Experience managing staff and vendor relationships
  • Proven ability to manage agency partners and external stakeholders
  • Excellent communication and collaboration skills with experience working across creative, digital, and product teams
  • Strong creative acumen and ability to translate brand vision into compelling marketing campaigns
  • Ability to manage and execute campaigns and large-scale budgets
  • Experience leading integrated, multi-channel brand campaigns with measurable impact
  • Strong project management skills with the ability to manage multiple initiatives and meeting tight deadlines
  • Ability to be creative and innovative
  • Leadership skills and people leadership experience preferred
  • A self-driven, team player who takes the initiative


#LI-JJ1

Benefits

The annual base salary range is $77000-$87000 CAD. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:
  • Employee Discount
  • Medical | Dental | Vision Coverage
  • Life Insurance
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups

About Foot Locker

Foot Locker, Inc. is a global retailer of shoes and apparel, operating 3,473 primarily mall-based stores in the United States, Canada, Europe, Australia and New Zealand as of February 1, 2014. The Company operates in two segments: Athletic Stores and Direct-to-Customers. The Athletic Stores segment is an athletic footwear and apparel retailers whose formats include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, SIX:02, as well as the retail stores of Runners Point Group, including Runners Point, Sidestep and Run2. The Direct-to-Customers segment includes Footlocker.com, Inc. and other affiliates, including Eastbay, Inc., CCS, and Tredex, which sells to customers through Internet Websites, mobile devices, and catalogs.

Foot Locker Careers

Join the dynamic team at Foot Locker, a leading global retailer of athletically inspired shoes and apparel. At Foot Locker, we empower our employees with unmatched opportunities for career growth and leadership development in the retail industry. Work You’ll Do Become a part of Foot Locker’s vibrant culture by joining our diverse team. We are committed to innovation, leadership, and excellence in every aspect of our business. From sales to corporate functions, Foot Locker offers a variety of job opportunities that allow you to bring your passion and creativity to our team. Transform your career with Foot Locker, where we value diversity and are dedicated to fostering an inclusive environment. We believe that our team’s varied perspectives and experiences are crucial to our success. Lead with Confidence Step into a role that challenges you, fosters your professional growth, and puts you on the path to leadership. At Foot Locker, you’ll work alongside industry leaders and seasoned professionals who are eager to share their knowledge and experience. Work with a team that’s as passionate about the success of the company as they are about each individual’s career advancement. Foot Locker offers extensive training and development programs, including diversity training and leadership workshops, to help you reach your full potential. Innovative Opportunities Engage in work that matters with a company that’s at the forefront of the retail industry. Foot Locker is constantly innovating to meet the ever-changing needs of our customers and to stay ahead in a competitive market. Our employees enjoy a range of benefits that support their personal and professional lives, including health, dental, and vision insurance, employee discounts, and flexible working arrangements. Internship Programs Kickstart your career with a Foot Locker internship. Gain invaluable industry experience, develop your skills, and build your professional network. Our internships offer a real-world glimpse into how a major retail company operates, providing you with the tools needed to succeed in your future career. Join Our Team Explore the employment opportunities at Foot Locker and find the position that matches your skills and ambitions. We are always looking for curious, driven, and innovative team players who are ready to make an impact. Stay Connected Keep up to date with the latest company news, hiring events, and career tips by visiting our Foot Locker Careers page. Customize your job alerts to receive updates on positions that interest you the most. Apply Today Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s committed to your growth and success. Search Foot Locker jobs now and discover how you can contribute to our dynamic team. Foot Locker is not just a company; it’s a place where you can grow, innovate, and lead. We look forward to welcoming you to our team and helping you achieve your professional goals.
Learn more about Foot Locker
Size
16,555 employees
Market Cap
$3.3 billion
Industry
Retail & Consumer Goods
Net Income
$323 million
Founded
1974
5 Year Trend
+2.9%
Revenue
$7.5 billion
NASDAQ
FL
* Ladders Estimates

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