Manager Brand Marketing - Frozen Snacking

Solon, OH 44139In-Person
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Proven experience in brand marketing and consumer experience strategy
  • Strong analytical skills to interpret consumer and market insights
  • Excellent leadership abilities to guide cross-functional teams
  • Experience in product innovation and launch management
  • Ability to coordinate complex project timelines and deliverables

Responsibilities

  • Lead the translation of insights into brand and product strategies
  • Synthesize data into actionable brand-building recommendations
  • Guide teams to develop integrated strategies based on consumer insights
  • Identify opportunities for optimizing brand experiences and communications
  • Oversee the development and rollout of innovation initiatives
  • Coordinate launch plans and ensure cross-functional readiness
  • Manage execution timelines and resources for successful product launches

Benefits

  • Opportunities for professional development and career growth
  • Access to a collaborative and innovative team environment
  • Potential for involvement in impactful brand initiatives
  • Exposure to a wide range of marketing and product experience strategies
Full Job Description
Position Summary

As the Manager, Brand Marketing Combined Consumer & Product Experience (CX/PX), you will lead the comprehensive brand experience across communications, product, and commercial touchpoints. This role architects how the brand is experienced through both first and second moments of truth by integrating consumer experience, product experience, innovation, launches, packaging, claims, media, digital, and commercial activation. This role owns the coordination, execution, and delivery of key initiatives that bring the brand strategy to life and create meaningful consumer communications and experiences across the funnel.

Key Responsibilities

Consumer, Category, & Customer (3C) Understanding
  • Lead the translation of consumer, category, customer, and competitive insights into integrated brand and product strategies that inform innovation, communications, activation, and portfolio priorities.
  • Synthesize consumer learning, business performance, and marketplace data into actionable recommendations that shape brand-building decisions and strengthen consumer engagement across touchpoints.
  • Guide cross-functional teams in applying insights to develop integrated strategies across innovation, product experience, communications, media, and commercial activation.
  • Leverage performance data, consumer learning, and marketplace signals to identify optimization opportunities and improve brand experiences, communications effectiveness, and business outcomes.


Innovation & Renovation
  • Lead integrated brand, product, and innovation deliverables aligned to approved strategy, ensuring consistency across communications, product experience, and consumer touchpoints.
  • Own the development and rollout of brand fundamentals, innovation initiatives, communications plans, and commercialization strategies that strengthen brand equity and consumer engagement.
  • Lead new item launch plans across product, communications, and commercial channels, coordinating cross-functional inputs and deliverables to ensure launch readiness and seamless activation.
  • Own execution timelines, key milestones, and deployment of launch content, activation materials, and sell-in tools throughout the

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