What you'll love about this job
St. Louis preferred, but not required
Opportunity to shape the brand strategy for an iconic brand
Opportunity to work with legacy brands and create meaningful connections with consumers
Position Summary
The Manager, Global Marketing CommunicationsAuto Careleads communications strategy, creative direction and integrated media planning for Energizer Holdings Inc.Auto Careportfolio. This role is responsible for translating brand priorities and consumer insights intocommunications strategies that drive brand growth and deliver businessresults,includingbuilding brand equity and driving conversion and ROI.
The Manager serves as the primary communications partner to creative and media agencies, responsible for developing agency briefs and providing strategic direction to supportcreative and media execution. As a keystrategic partner to Category, Media, Consumer Insights, Digital Commerce and Commercial teams, the role influences communications priorities and ensures consistent, impactful brand experiences across media, commerce and consumer touchpoints.
Responsibilities
Integrated Communications Planning: Lead the development and execution of integrated communications plans across paid, owned, digital and ecommerce channels. Ensure communications strategies align with brand objectives, target audiences and business priorities.
Social and Digital Communications: Develop and execute integrated social and digital communications plans, applying knowledge of platform capabilities, audience behaviors and content best practicesacross digital channels, including Meta, TikTok, YouTube, Reddit andemerging digital platforms. Monitor performance, analyze results and provide recommendations to optimize content effectiveness and inform future communications strategies.
Innovation & Product Launches: Support the development and execution of communications plans for innovation and new product launches, including messaging, creative assets, ecommerce content and media support.
Cross-Functional Leadership & Brand Stewardship: Partner with Category, Shopper, Commercial, Digital Economy, Consumer Insights, and other cross-functional teams to translate brand strategies and consumer insights into effective marketing programs and communications.
Agency Management: Serve as the primary communications lead for agency partners, setting strategic direction, shaping integrated communications plans and developing briefs thattranslate brand, business and consumer objectives into effective marketing strategies. Provide oversight of agency scope, budgets, timelines, deliverables and performance.
Key Deliverables
Brand guidelines, creative assets and content toolkits that enable consistent execution across national, global, shopper, digital commerce, eCommerce and paid media channels
What we are looking for
- 5+ years of marketing communications, brand marketing, integrated marketing, advertising, or related experience
- Ability to influence senior management and support functions Globally
- Demonstrated competencies in collaboration, team leadership and achieving results in alignment with stated company and business segment strategy
- Experience working within a consumer packaged goods (CPG) related industry preferred
Total Rewards PackageThe salary range for this position is USD $109,000.00/Yr. - USD $135,000.00/Yr.
Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
Bonus: This position is bonus eligible.
Energizer strives to create a supportive work environment centered around colleagues27 professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues including health and welfare insurance, parental leave, paid time off, and retirement savings plans.