The RoleThe Brand Activation & Operations Manager supports SimpliSafe's Brand team in turning brand strategy into action across the organization. You'll help manage the Master Brief process, translate brand vision into the toolkits and messaging guides that keep every channel consistent, and support the operational backbone, agency management, brand review, and creative guardrails that allows the broader team to move faster without losing brand integrity. This is a newly created role. It brings dedicated execution capacity to the Brand team as we develop and scale a refreshed positioning, elevating the Brand team's ability to drive greater consistency across the customer journey.
Brand Activation & Enablement:- Translates brand strategy into master briefs, messaging frameworks, and channel-ready toolkits for consistent execution.
- Partners cross-functionally to activate brand strategy across the customer journey.
- Owns development and governance of brand resources: messaging guides, master creative briefs, and brand standards.
- Identifies opportunities to improve brand activation, driving consistency and adoption.
- Partners with Integrated Marketing to analyze creative performance and recommend optimizations.
Brand Operations & Governance:- Guides the brand review process, ensuring consumer-facing work aligns with brand positioning and guardrails.
- Manages the campaign calendar and milestones, serving as a point of contact between Brand, Creative, and Integrated Marketing.
- Improves operational processes that streamline collaboration, approvals, and execution across teams and agencies.
- Monitors adherence to brand standards and identifies ways to strengthen consistency.
- Stewards the brand's centralized resource library, keeping assets current and accessible.
Agency & Program Management- Leads day-to-day internal/external agency operations: planning, timelines, scopes, budgets, and feedback.
- Coordinates meetings and milestone tracking to keep projects on time and on strategy.
- Supports campaign activation with the tools, assets, and guidance teams need to execute.
- Tracks operational performance and recommends process improvements.
Cross-Functional Alignment- Serves as a key connector between Brand, Creative, and Integrated Marketing.
- Builds working relationships with Channel teams to ensure brand strategy carries through consistently into channel-level execution.
Qualifications: - 5+ years of experience in brand management, brand operations, or a similar cross-functional marketing role.
- Experience supporting internal and external agency relationships: building holistic timelines, budget management, and feedback loops.
- Strong process orientation; comfortable supporting a structured framework (like a Master Brief or brand review process) and helping keep multiple stakeholders aligned to it.
- Ability to help translate high-level brand strategy into practical toolkits and guides that other teams can actually use.
- Excellent cross-functional communication; you'll be a trusted connector between Brand, Creative, Integrated Marketing and Channel teams
What Values You'll Share- Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
- Aim High - Always challenging ourselves and others to raise the bar.
- No Ego - Maintaining a "no job too small" attitude, and an open, inclusive and humble style.
- One Team - Taking a highly collaborative approach to achieving success.
- Lift As We Climb - Investing in developing others and helping others around us succeed.
- Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.
What We Offer- A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
- A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here)
- Free SimpliSafe system and professional monitoring for your home.
- Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.
The target annual base pay range for this role is $141,000 to $188,000
This target annual base pay range represents our good-faith estimate of what we expect to pay for this role. We use a market-based compensation approach to set our target annual base pay ranges and make adjustments annually. We carefully tailor individual compensation packages, including base pay, taking into consideration employees' job-related skills, experience, qualifications, work location, and other relevant business factors.
Beyond base pay, we offer a Total Rewards package that may include participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits. More details can be found here.
We're committed to fair and equitable pay practices, as well as pay transparency. We regularly review our programs to ensure they remain competitive and aligned with our values.
