Prudential Financial

Manager, Association Marketing

Prudential Financial • $114K — $188K *
US-Anywhere
+ 50 other locationsRemote
Business Services
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor’s degree preferred; 5-10 years in B2C/direct marketing strategies, focusing on personalized channels
  • Proven ability to use research/data for trend spotting and translating insights into strategy
  • Strong skills in creating clear marketing briefs and collaborating on creative approaches
  • Experience in building business cases and leading strategies with stakeholders
  • Track record in driving acquisition/retention outcomes and managing measurable KPIs
  • Exceptional communication skills for maintaining internal/external partnerships
  • Strong organizational and time-management skills

Responsibilities

  • Maintain in-depth industry knowledge to identify growth opportunities and shape strategy
  • Collaborate with internal teams to align marketing goals, priorities, timelines, and budgets
  • Advance data-driven marketing strategies with the analytics team to optimize channels
  • Develop comprehensive marketing plans that support business growth and address market changes
  • Create marketing briefs with clear objectives and assess performance, partnering with creative teams

Benefits

  • Market competitive base salaries with yearly bonus potential
  • Comprehensive medical, dental, and vision insurance; life and disability insurance
  • 401(k) plan with company match up to 4%
  • Wellness Programs offering reimbursement for personal wellbeing items
  • Support for work/life resources, covering parenting, legal matters, and education
  • Education Benefit to aid in traditional college and accredited certificate programs
  • Employee Stock Purchase Plan allowing purchase at a discount
Full Job Description

Job Classification:

Marketing & Communications - Marketing

The Association Marketing Team is seeking a Marketing Manager who can spot marketplace trends and opportunities, use research and data analytics to generate insights, and develop and execute marketing plans that support business objectives. The role requires astrong background in D2C marketing, with expertise in creating highly personalized approaches across direct mail, email, and digital channels, and a proven track record of turning insights into campaigns that perform.

The Marketing Manager will support strategic initiativesthat optimize performance through test-and-learn and deliver measurable results in support of evolving business goals. The ideal candidate will have a talent for translating insights into clear, actionable direction and partnering with internal and external teams to create and implement compelling, omni-channel approachesaligned with the strategy. The individual will help shape marketing priorities that drive future business growth, including strategies that address changing demographics,perceived product deficiencies, and other factors to increasein-force participation.

The Marketing Manager will:

  • Maintain deep industry knowledge and monitor marketplace trends to identify growth opportunities; use research and data insights to shape strategy and plans that support business objectives.

  • Collaborate with internal partners toalign annual marketing goals, priorities, timelines, and budgets. Serve as a liaison with external partners,to alignintegrated acquisition and retention growth plans.

  • Support the advancement of our data-driven marketing approach alongside the Data/AnalyticsTeamand external partners by identifying opportunities for channel optimization,and buyer segmentation.

  • Develop marketing plans thatalign with the business goalsand drive future business growth, including those that address changing demographics,perceived product deficiencies, and other factors to increasein-force participation.

  • Create comprehensive marketing briefs with clear objectives, strategic direction and KPIs; partner with creative and production teams to develop compelling approaches, review materials for accuracy and strategic alignment, and assess performance results to present insightsto internal and external partners.

What you'll need:

  • Bachelors degree preferred and 5-10 years developing B2C/direct marketingstrategies across highly personalized direct mail, email, and digital channels

  • Proven ability to use research and data to spot trends, identify opportunities, and translate insights into strategy and plans

  • Proven ability to write strong briefs with clear direction and collaborate across teams to shape the creative approach and ensure materials align to strategy and budget

  • Experience partnering with internal and external stakeholders to build business cases, secure buy-in, and lead jointstrategiesor working sessions

  • Demonstrated ability to drive acquisition and retention outcomes, define lifecycle marketing approaches, optimize performance through test-and-learn, and manage to measurable KPIs

  • Exceptional verbal and written communication skills; ability to build and maintain strong internal and external partnerships.

  • Strong organizational and time-management skills

It'd be a plus if you have:

  • Experience in a highly regulated industry; comfort partnering across governance and compliance stakeholders

  • Experience with analytics tools and reporting platforms

  • Experience with CRM-enabled journeys

  • CX and journey mapping training/experience

  • Experience in the Association/Affinity marketplace

What we offer you:


Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $114,500.00 to $188,900.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.
  • Market competitive base salaries, with a yearly bonus potential at every level.
  • Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
  • 401(k) plan with company match (up to 4%).
  • Company-funded pension plan.
  • Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
  • Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
  • Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
  • Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.


About Prudential Financial

Prudential Financial is a financial services company that specializes in the fields of investment management, life insurance, and retirement benefits. It focuses on helping individuals and institutional customers to grow and protect their wealth. The company also offers an inclusive work environment where employees can develop to their full potential, and give back to the communities where they live and work. Prudential Financial was founded in 1875 and headquartered in Newark, New Jersey.

Prudential Financial Careers

Join the esteemed ranks of Prudential Financial, a global leader in financial services, where your career is nurtured, your innovation valued, and your professional growth guaranteed. Work You’ll Do At Prudential Financial, we are committed to helping individuals and businesses tackle their financial challenges with robust solutions. As part of our team, you will lead efforts to innovate and expand our services, ensuring that we remain at the forefront of the financial industry. Transform the financial landscape with your expertise and join a team where diversity, leadership, and personal growth are not just encouraged but actively fostered. With Prudential Financial, you position yourself at the nexus of finance and cutting-edge innovation. Collaborate with a global network of professionals, dedicated to steering clients through their financial journeys with precision and foresight. Our culture thrives on teamwork, leadership, and a shared commitment to excellence. Prudential Financial Job Opportunities We are actively hiring and have a variety of job opportunities designed to bring out the best in each employee. From entry-level positions to leadership roles, Prudential Financial offers a path for every ambitious professional eager to make an impact in the financial sector. Do Innovative Work Join our team of over 40,000 professionals worldwide, working together to reshape the future of finance. At Prudential Financial, your skills in networking, strategic thinking, and leadership will drive change and foster an environment of continuous innovation and growth. Internship Programs Kickstart your career with a Prudential Financial internship. Our programs offer invaluable industry insights and hands-on experience, making them a perfect starting point for students and recent graduates eager to make their mark. Benefits and Culture Prudential Financial is not just about professional achievements but also about personal well-being. Our employees enjoy comprehensive benefits, including health, life, and disability insurance, retirement plans, and generous paid time off. More than just benefits, our company culture is built on mutual respect, inclusivity, and the collective pursuit of excellence. Future-Proof Your Career With Prudential Financial, career advancement is a reality. We provide extensive training and development programs, including leadership and diversity training, to ensure you are always ahead of the curve. Explore Discover how Prudential Financial leads the way in financial innovation and client service. Read more about our latest projects and the impact they have on our clients and the industry. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players. Explore Prudential Financial jobs today and find where you fit in our dynamic team. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Prudential Financial.
Learn more about Prudential Financial
Size
88 employees
Market Cap
$36.2 billion
Industry
Finance & Insurance
Net Income
-$374 million
Founded
1875
5 Year Trend
+3.8%
Revenue
$57 billion
NASDAQ
PBIP
* Ladders Estimates

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