Manager, Annual Giving & Digital

Kids Help Phone

$80K — $92K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of diverse fundraising experience, including multi-channel strategies in digital, direct mail, and telemarketing.
  • Postsecondary degree or diploma in fundraising, marketing, communications, or related field, or equivalent experience.
  • Strong strategic thinking and analytical skills for prioritizing and managing budgets based on data insights.
  • Experience leading teams and collaborating with various stakeholders, including vendors and donors.
  • A donor-centered mindset with excellent judgment in communication and engagement strategies.
  • Highly organized with strong time management skills to handle multiple projects in a fast-paced setting.
  • Proficient in Microsoft Office, fundraising CRMs like Raiser’s Edge NXT, and various online marketing tools.

Responsibilities

  • Drive digital fundraising growth through email, online campaigns, SMS, and peer-to-peer efforts.
  • Support annual giving strategy development across multiple channels including digital and telemarketing.
  • Plan and execute annual giving campaigns, overseeing all aspects from messaging to launch.
  • Manage the annual giving budget and performance goals, optimizing plans based on results.
  • Analyze campaign outcomes to generate insights and prepare reports for leadership.
  • Enhance donor engagement by managing communication systems and nurturing donor relationships.
  • Supervise and mentor a team of 3, fostering a high-performing work environment.

Benefits

  • Hybrid work model allowing flexibility in work arrangements.
  • Comprehensive employee benefits program covering various needs.
  • Emergency travel assistance for unforeseen situations.
  • Participation in the CAAT Pension Plan for long-term financial planning.
  • Access to wellness programs promoting employee health and well-being.
  • Recognition awards celebrating employee achievements.
  • Employee and Family Assistance Program (EFAP) for additional support.
Full Job Description
Job title

Manager, Annual Giving & Digital

Department

Community Giving & Operations

Reports to

Director, Annual Giving & Operations

Salary range

$ 80,100 - $92,100

Job type

Full-Time, Permanent, Hybrid working 2-3 days per week

Location

Toronto, Ontario

Posting period

Tuesday July 7, 2026

The responsibilities

  • Drive Digital Fundraising Growth: Lead digital fundraising growth across email, online campaigns, SMS, peer-to-peer, paid media, and emerging platforms. Use testing and optimization to improve acquisition, retention, and revenue.
  • Lead Multi-Channel Strategy: Support the development of the annual giving strategy across digital, direct mail, monthly giving, telemarketing, and tribute giving.
  • Lead Campaign Planning and Execution: Plan and deliver annual giving campaigns from brief to launch. Oversee messaging, creative, segmentation, timelines, and execution to ensure campaigns are effective and delivered on schedule.
  • Manage Budget and Performance Targets: Manage the annual giving budget, revenue forecasts, and performance targets. Track results and optimize plans as needed to meet goals.
  • Lead Analysis and Reporting: Analyze campaign results and trends to identify insights and improve future performance. Prepare clear reports and recommendations for leadership.
  • Strengthen Donor Engagement and Stewardship: Support the systems and communications that steward and cultivate annual giving audiences at scale. Ensure donor journeys and touchpoints are timely, coordinated, and donor centred.
  • Provide Team Leadership and Collaboration: Supervise and coach 3 staff, set clear expectations, priorities and develop a collaborative, high-performing team environment.
  • Manage Vendors and Key Partners: Oversee and build relationships with external vendors and partners to ensure strong delivery, clear communication, and value for investment.
  • Audience Segmentation & Campaign Optimization: Own audience and segmentation matrices, partnering with Operations team and external vendors to ensure data-driven targeting approaches, rigorous testing strategies, accurate audience selection, optimized list strategy, and donor record integrity to maximize campaign performance.
  • In partnership with Director, Annual Giving & Operations, lead the digital fundraising strategy to increase individual giving revenue through online donor renewal and retention, acquiring, converting or upgrading monthly donors, and new donor recruitment
  • Work with the broader team to ensure that all digital fundraising efforts are fully integrated across Events and Stewardship teams. Ensure messaging and experiences are cohesive, brand-aligned, and impactful across all donor touchpoints
  • Provide support and expertise to the planning and execution of the digital fundraising component of BMO Walk so Kids can Talk.


The qualifications

  • Fundraising Experience: 5+ years of progressive fundraising experience, including multi-channel direct response across digital, direct mail, and telemarketing. Proven success in developing and delivering mass fundraising strategies.
  • Education: Postsecondary degree or diploma in fundraising, marketing, communications, or a related field, or an equivalent combination of education and experience.
  • Strategic and Analytical Strength: Strong strategic thinking and analytical skills, with the ability to set priorities, build plans, manage budgets, and use data to guide decisions.
  • Leadership and Collaboration: Experience leading projects, supervising staff or volunteers, and working effectively with colleagues, vendors, and stakeholders.
  • Donor-Centred Approach: Strong judgement and a service-oriented approach to donor communications and experience.
  • Project and Time Management: Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
  • Innovation and Initiative: Proactive, adaptable, and comfortable testing new ideas to improve results.
  • Technical Proficiency: Expertise in Microsoft Office and fundraising CRM systems such as Raiser's Edge NXT. Strong experience with email marketing tools, online donation platforms, Google Analytics, paid advertising and skilled in campaign segmentation, automation, website landing page development, A/B testing
  • Compliance and Screening: Ability to meet organizational screening requirements, including a Vulnerable Sector Check and Police Reference Check before start.
  • Additional Strengths: Strong written and verbal communication skills, sound judgement, and a commitment to data-informed fundraising and Kids Help Phone's mission.


Don't meet every qualification listed? Studies often report that equity-deserving people are less likely to apply for jobs unless they meet every requirement. KHP Foundation is dedicated to building a more diverse, inclusive and authentic workplace, so if you're excited about this role, but your experience doesn't align with every qualification, we welcome you to apply anyway. You may have the qualifications / experience for this role or other opportunities at KHP Foundation.

The application process

To apply for this opportunity, you can tap the "Apply" button on this page and follow the on-screen instructions.

Compensation and benefits

Salaries at KHP Foundation are determined by candidate experience, qualifications and specific skill sets, as well as market and operational considerations. Benefits at KHP Foundation may include:

  • Hybrid work model
  • Comprehensive employee benefits program
  • Emergency travel assistance
  • CAAT Pension Plan
  • Wellness programs
  • Recognition awards
  • Employee and Family Assistance Program (EFAP)

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