Job DescriptionThis role will be significantly focused on top-of-funnel development by helping to generate newly qualified leads and supporting the progression through the sales cycle to close, as well as evolving our account-based marketing activities. This includes sales opportunity creation and development in both existing key accounts and prospects in A&D target sub-industries more broadly. The A&D Marketing manager will play an important role in ensuring the A&D marketing strategy and content supports the A&D business plan and global marketing objectives and is consistently coordinated across various functions and activities at IFS.
Key responsibilities will include:
- Develop and execute a marketing plan and strategy to support our go-to-market that is aligned between the A&D business unit, including the sales and pre-sales teams, and the corporate and regional marketing teams
- Build compelling industry campaigns to support demand generation that local field marketing teams localize and implement, including post-campaign results analysis and reporting
- Lead generation and qualification working with regional field marketing teams and key account managers ("KAMs") to activate campaigns and achieve results; campaigns and activities include virtual and on-site events, webinars, digital and social media, direct to market and with partners
- Collaborate with Account Executives ("AEs"), KAMs, BDRs and local marketing teams to support account strategies by initiating targeted account-based-marketing ("ABM") activities
- Management and/or coordination of industry events, tradeshows, and external productions, working closely with local marketing and A&D sales and pre-sales teams
- Implement a global English-language focused PR and communications program, working with corporate communications and a dedicated PR agency, that includes media releases, thought leadership articles, customer achievements, and analyst briefings
- Develop and manage strategic brand-building activities that further IFS market positioning
- Support A&D leadership with market segment and pipeline insights, including CRM reporting and lead management; support IFS win/loss analysis process and competitive insights gathering, analysis and communication
- Manage A&D marketing budget including planning, forecasting, and results reporting
- Lead a team of dedicated industry marketing professionals: setting objectives, measuring performance, managing workload responsibilities, and supporting and inspiring the team to excel
QualificationsOverall Required Competence:
- Proven success in a similar role within a global enterprise software organization along with an understanding of the A&D industry and EAM space
- Skilled relationship and team builder with the ability to influence and partner with internal and external stakeholders
- Experience in creating and executing demand generation campaigns: both traditional lead gen and ABM
- Excellent verbal, presentation, and written communication skills; fluent English
- Demonstrable ability to communicate how industry solutions achieve business value
- Strong leadership skills, results oriented, with clear drive and initiative - highly motivated with a determination to succeed
- Highly competent in B2B marketing with knowledge of industry tools such as Marketo, CRM, PowerBI, LinkedIn
Required Education & Experience:
- Bachelor's in Business or Marketing or proven success in a similar role previously
- An obvious passion for industry marketing in support of building and scaling a successful industry-leading business
Additional InformationWhat We're Offering• Salary Range: $110,000 - 130,000 + Bonus
• Flexible paid time off, including sick and holiday
• Medical, dental, & vision insurance
• 401K with Company contribution
• Flexible spending accounts
• Life insurance and disability benefits
• Tuition assistance
• Community involvement and volunteering events
If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.
