Job Description
GTM Marketing Lead - Product Marketing & Demand Generation

Company: ZenduIT / GoFleet / GoZen Intelligence

Function: Marketing, GTM, Product Marketing, Demand Generation

Role Type: Senior Hands-on Builder

Location: Onsite / Hybrid (2 days remote)

Build the GTM Motion for AI Fleet Intelligence

We are looking for a GTM Marketing Lead to help turn our product story into a repeatable commercial motion across direct sales and partner channels.

About the Role

This is a senior, hands-on GTM role focused on:

• Product positioning
• Demand generation
• Sales enablement
• Partner marketing
• Proof-led storytelling

You will work closely with Sales, Product, Customer Success, and Leadership to convert customer pain points, product capabilities, and pilot results into:

• Landing pages
• Campaigns
• Sales assets
• Case studies
• Partner materials
• Pipeline-generating initiatives

This is not a brand-only or content-calendar role. We want someone who enjoys experimentation, AI-assisted execution, and solving real B2B GTM challenges.

Why This Role Matters

Fleet technology is evolving from tracking and dashboards to intelligence, action, coaching, and operational proof.

GoZen Intelligence is built around:

• Provider-agnostic intelligence across devices and systems
• Outcome-focused value like time savings, coaching completion, issue detection, and measurable business impact

Your role is to make that value clear, credible, and scalable.

What You Will Do
1. Build the GoZen Intelligence Story

Create clear ICP-specific positioning and messaging for:

• Safety managers
• Operations leaders
• Executives
• Sales and channel partners

Translate complex capabilities into simple business outcomes.

2. Turn Customer Proof into Demand

Capture and convert customer success stories into:

• Case studies
• Landing pages
• Demo scripts
• Webinars
• Sales decks
• Outbound campaigns

We value proof-driven marketing over generic AI messaging.

3. Run Demand Generation Experiments

Design and test:

• Email campaigns
• Paid messaging
• Landing pages
• Webinar themes
• Lead magnets
• A/B testing strategies

Focus on conversion, pipeline, and learning - not vanity metrics.

4. Enable Sales & Partners

Create practical sales and partner assets including:

• Discovery questions
• Demo narratives
• ROI sheets
• Objection handling
• Partner kits
• Co-branded campaigns

The goal is to make the product easier to sell and scale.

5. Use AI to Move Faster

We are looking for someone AI-native who actively uses AI for:

• Research
• Campaign creation
• Sales enablement
• Workflow automation
• Content repurposing
• Competitive analysis

Bring your own workflows, tools, and experimentation mindset.

What Success Looks Like in 90 Days

Within your first 90 days, we expect:

• Clear ICP messaging
• Proof-led landing pages
• Sales-ready pilot assets
• Tested outbound campaigns
• Demo enablement assets
• Partner demo kit v1
• A/B testing cadence
• Marketing performance tracking
• Recommendations on scalable segments and campaigns

You May Be a Fit If You

• Have experience in B2B SaaS, AI, fleet, IoT, logistics, telematics, or complex B2B technology
• Can write strong copy and positioning
• Understand both product marketing and demand generation
• Work closely with sales and revenue teams
• Think in experiments and measurable outcomes
• Use AI daily to accelerate execution
• Can simplify technical concepts for business buyers
• Are comfortable building in ambiguity

Fleet experience is helpful but not mandatory.

What This Role Is Not

This is not:

• A pure content role
• An agency coordination role
• A brand-awareness-only position
• A low-accountability marketing role

This role is about building the commercial engine behind the product.

Experience We Value

Strong candidates may have experience in:

• Product marketing
• Demand generation
• Revenue marketing
• GTM strategy
• Sales enablement
• Partner marketing
• B2B SaaS launches
• AI-assisted marketing workflows
• CRM and marketing automation
• Analytics and attribution

How We Evaluate Candidates

We value demonstrated capability over titles.

We look for people who can:

• Build from ambiguity
• Write clearly
• Use AI practically
• Work close to revenue
• Create assets sales actually use
• Move fast while maintaining quality
• Explain complex ideas simply

Candidates may complete a short practical GTM exercise during the process.

Why Join Now

This is an opportunity to help shape the GTM motion for an emerging AI fleet intelligence platform during a major shift in fleet technology.

You will help define how GoZen Intelligence is positioned, proven, sold, and scaled.

If you enjoy connecting product, AI, customers, sales, proof, and revenue into one GTM system - this role is for you.

Benefits
Compensation Range (GTA Benchmark)

• 2-4 years: CAD 80K-105K
• 5-7 years: CAD 110K-145K+

Compensation will depend on experience, SaaS/GTM exposure, AI expertise, and demonstrated capability.