Job Description

The Advisory Marketing Manager supports the execution of marketing programs that promote the firm's Advisory practice and drive awareness, client engagement, and pipeline growth. Working closely with Advisory leadership and the marketing team, this role helps translate business priorities into targeted campaigns, thought leadership initiatives, alliance marketing activities, and go-to-market programs. The position focuses on implementing integrated marketing efforts across priority offerings and sectors, coordinating content and campaign execution, and ensuring alignment with firmwide marketing initiatives. This role is ideal for a collaborative, execution-oriented marketer with experience in professional services or B2B environments who thrives in a fast-paced, matrixed organization and can manage multiple initiatives simultaneously.

Key Responsibilities

• Support the planning and execution of go-to-market campaigns aligned to priority Advisory offerings
• Coordinate integrated marketing campaigns across digital, content, events, and thought leadership channels
• Assist with alliance marketing initiatives involving partners such as Microsoft, Oracle, and other strategic alliances
• Support marketing integration activities related to acquisitions, including brand alignment, campaign coordination, and marketing asset integration
• Manage development and distribution of Advisory marketing content including insights, case studies, and campaign materials
• Coordinate with internal subject matter experts, business leaders, and marketing teams to deliver campaign assets and programs
• Collaborate with Audit, Tax, and firmwide marketing teams to ensure consistent messaging and coordinated marketing efforts
• Track and report on campaign performance metrics such as engagement, lead generation, and pipeline contribution
• Maintain campaign calendars, coordinate project timelines, and ensure marketing initiatives are delivered on schedule
• Identify opportunities to improve campaign effectiveness, marketing processes, and overall program efficiency
• Other duties as assigned

Technical Skills and Qualifications:

• Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred
• 5-7 years of marketing experience with at least 3 years in B2B professional services, preferably in professional services, consulting or advisory environments
• Thorough understanding of various marketing channels and their relevance to achieving strategic business goals
• Strong written and verbal communication skills with ability to create compelling content and presentations
• Excellent project management, critical thinking, and organizational skills with strong attention to detail
• Highly collaborative and able to work within and through teams to achieve stated goals
• Demonstrated ability to be a trusted advisor, consistently sought out for advice by leadership and stakeholders
• Innovative and creative approach to developing work products and solving complex problems
• Commitment to actively learning and adopting best practices from across the team
• Ability to thrive in a high-growth, matrixed organization with shifting priorities.
• Advanced skills with Microsoft applications: Outlook, Word, Excel and PowerPoint
• Experience with marketing automation platforms, CRM systems, and digital marketing tools
• Can travel as needed

The base salary range for this position in the firm's Chicago, IL, Downers Grove, IL, Cleveland, OH, Minneapolis, MN, and Baltimore, MD offices only is between $104,000 and $156,000 per year.

The base salary range for this position in the firm's Washington, DC, Boston, MA, Edison, NJ, New York, NY, and Melville, NY offices only is between $112,320 and $168,480 per year.

Benefits:

We understand that your needs, responsibilities and experiences are different, and we think that's a good thing. That's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits

• Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.

• Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Seasonal employees may also be eligible to participate in the firm's 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.

Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.