Job SummaryThe Sales
Manager, Advanced TV Partnerships will support Spectrum Reach's rapidly growing national addressable and programmatic CTV business. In this role, you will be leading direct sales efforts across a specific list of independent agencies and brand-direct partnerships. You will be focused on developing and executing account development plans to increase sales and expand market share by leveraging Spectrum Reach's full portfolio of best-in-class advanced TV ad solutions.
ResponsibilitiesMajor Duties & Responsibilities include:• Accelerate programmatic and addressable TV revenue, achieving personal and team targets.
• Execute sales strategies and initiatives to drive revenue growth and ensure success in achieving the company's and our client's business objectives.
• Work aggressively and creatively to acquire new business and grow existing partnerships.
• Develops and manages strategy and go-to market for Digital and multi-platform revenue within assigned agency/client scope.
• Aids in set up and execution of sold campaigns and serves as liaison with Sales Support.
• Assists in the delivery of training programs to ensure the ongoing education and rollout of new technology and information.
• Support a high-energy sales culture that fosters success, enthusiasm, and a winning atmosphere.
• Partner with internal peers and associated cross functional teams to innovate and scale solution enhancements required to accelerate revenue.
• Maintain effective communications with executive team and managers across the organization to ensure Sales Plan is executed and/or modified as needed and that revenues goals are achieved.
• Own the message when conveying direction from leadership.
• Proactively grow and maintain network for potential partnerships.
• Actively seek feedback from internal customers relative to the team's processes and performance.
QualificationsQualification & Experience:- Bachelor's Degree in Business, Marketing, or equivalent combination of education and work experience.
- 3+ years national sales experience with proven track record of building customer partnerships and achieving sales budgets.
- Successful track record of building new client relationships with both digital agencies and national and/or regional advertisers.
- In-depth knowledge of data, analytics, Online/Digital ad technology and previous experience incorporating these attributes into sales strategies.
- Prior sales experience in a revenue impacting capacity withing programmatic CTV.
- Previous experience building, managing, and growing sales pipeline with independent agencies, holding companies, and client-direct partners.
- Skilled in sales strategy, sales planning, and revenue forecasting.
- Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.
- Exceptional interpersonal and communication skills with the ability to influence while building strong relationships at all levels both externally and internally.
- Entrepreneurial mindset with the ability to quickly scale progress in a complex business landscape.
Preferred Qualifications: - Experience working with independent agencies
- Ability to navigate strategic enterprise partnership discussions with senior agency and client stakeholders