Position SummaryThe Grassroots Marketing Coordinator is responsible for planning, executing, and optimizing localized marketing initiatives across select regions of Central and North Florida. This role focuses on building and maintaining strategic relationships with healthcare provider groups, independent brokers, and broker agencies to drive brand awareness and business growth.
The position will develop and manage co-branded marketing campaigns, coordinate community-based outreach efforts, and track performance metrics to evaluate return on investment (ROI). Success in this role requires strong relationship management, analytical skills, and the ability to execute targeted, field-based marketing strategies within key markets, including The Villages and surrounding areas.
Key Responsibilities- Develop and implement grassroots marketing strategies aligned with organizational goals
- Build and maintain relationships with provider groups, independent brokers, and broker agencies
- Execute co-branded marketing campaigns and community outreach initiatives
- Identify new partnership opportunities to expand market presence
- Track, analyze, and report on campaign performance and ROI
- Coordinate marketing events, local activations, and promotional efforts
- Collaborate cross-functionally with internal teams to ensure alignment and execution excellence
Required Qualifications- Minimum of 2 years of experience in grassroots, field, or community-based marketing
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
- Strong communication, organizational, and relationship-building skills
- Ability to analyze data and measure marketing effectiveness
- Willingness to travel locally within Central and North Florida
Preferred Qualifications- 5+ years of grassroots marketing experience
- Established relationships with medical groups, brokers, and broker agencies in Central and/or North Florida
- Experience working within markets influenced by The Villages
- Background in healthcare, insurance, or related industries
Education- High School diploma or equivalent required, with a minimum of 3 years of relevant grassroots marketing experience
OR - Bachelor's degree (BS/BA preferred) with at least 2 years of grassroots marketing experience
Anticipated Weekly Hours40
Time TypeFull time
Pay RangeThe typical pay range for this role is:
$60,300.00 - $132,600.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Great benefits for great peopleWe take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments.
We anticipate the application window for this opening will close on: 07/02/2026
