Intuit Inc

Manager 3, Social & Influencer Marketing

Intuit Inc • $213K — $289K *
Oakland, CA 94601In-Person
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years of social media marketing experience, with at least 3 years in management.
  • Proven experience in scaling social programs for large consumer brands.
  • Expertise in integrating organic and paid social, influencer, and offline marketing efforts.
  • Deep knowledge of major platforms like Instagram, TikTok, and YouTube, along with emerging channels.
  • Proven track record in developing viable influencer marketing programs with measurable results.
  • Strong skills in creating and implementing social measurement frameworks.
  • Creative instincts for evaluating high-volume social content and providing actionable feedback.
  • Strategic problem-solving abilities with a focus on aligning daily operations with long-term brand goals.

Responsibilities

  • Lead the development and execution of an extensive social media strategy that aligns with brand objectives.
  • Build cohesive content strategies across multiple platforms, ensuring a unified brand voice.
  • Collaborate with teams to amplify online presence through offline experiences and engagements.
  • Establish community management protocols for effective real-time engagement and trend monitoring.
  • Integrate social initiatives into key campaign and product launches from the outset.
  • Define standards for the influencer program and oversee its strategic management.
  • Partner with creative teams to ensure platform-optimized content production and performance.

Benefits

  • Inclusive company culture promoting diversity and belonging.
  • Comprehensive health benefits including medical, dental, and vision plans.
  • Generous paid time off policy including vacation and personal days.
  • 401(k) retirement savings plan with company matching contributions.
  • Professional development opportunities and support for continued education.
Full Job Description
We are looking for a Manager 3, Social & Influencer Marketing to own and elevate Credit Karma's social presence across organic, paid social, and influencer programs. This is a high-impact leadership role for someone who can set a clear strategic vision and raise the bar on execution. You will manage a team of three direct reports and multiple contingent workers, and partner closely with Brand, Integrated Marketing, Paid Media, PMM, and PR to ensure social is fully integrated into how Credit Karma shows up in culture. This role sits within the Brand & Integrated Marketing org and reports to the Sr. Director of Brand & Integrated Marketing.

Responsibilities
Social Strategy & Program Ownership

  • Own the end-to-end social media strategy across organic, paid social, and influencer, ensuring it ladders to brand and business objectives and reflects a deep understanding of our 130M+ members and their financial lives
  • Define channel architecture and content strategy across all owned platforms (Instagram, TikTok, YouTube, LinkedIn, X, and emerging channels), building organic, paid, and influencer into one cohesive system - shared creative learnings, consistent brand voice, and sequenced storytelling across the member journey, with particular fluency in Gen Z culture
  • Partner closely with the Sponsorships team to ensure Credit Karma's social presence amplifies and extends offline moments, translating experiential activations, partnerships, and events into compelling social-first content strategies
  • Build and evolve community management frameworks, including response protocols, escalation processes, and real-time trend monitoring
  • Integrate social as a genuine partner - not an afterthought - in campaign planning and product launch moments
Influencer Marketing

  • Define the vision, strategy, and standards for Credit Karma's influencer program - including creator philosophy, tiering approach, content guidelines, and measurement framework - ensuring the program drives authentic advocacy and measurable reach among core and emerging audiences
  • Lead and develop the influencer marketing function, overseeing day-to-day program execution while providing strategic direction and quality assurance to grow the program over time
  • Bring deep influencer expertise across the full program lifecycle - creator sourcing and vetting, contracting, briefing, performance measurement, and platform compliance - with the ability to build and scale the program as the function matures
Paid Social & Creative Partnership

  • Collaborate closely with the Paid Media team to ensure organic and paid social strategies are complementary, with shared creative learnings flowing both directions
  • Maintain a high creative bar across the program, evaluating a high volume of paid and organic social creative with a sharp performance and platform lens - giving clear, specific feedback that helps the team and agency partners optimize for both brand quality and social impact
  • Partner closely with the internal creative and agency partners to ensure social creative is developed with platform-native thinking from the start, not adapted from other formats as an afterthought
Measurement & Impact

  • Define a measurement framework for the full social program - organic, paid social, and influencer - that connects social activity to brand health, member engagement, and business outcomes, and own social/influencer performance reporting to senior leadership
  • Partner with Analytics and Brand Strategy to develop consistent methodologies for measuring social's contribution to brand consideration, awareness, and cultural relevance
  • Champion a test-and-learn culture across the team, using data and member insights to continuously improve creative effectiveness, channel mix, and program investment
Team Leadership

  • Lead, mentor, and develop a team of three direct reports and multiple contingent workers, setting clear expectations, building craft, and creating a culture of accountability and creative ambition
  • Develop team members' skills across strategy, content, analytics, and influencer marketing - with an eye toward building a function that can grow with the program
Cross-Functional Partnership & Budget Management

  • Serve as the social voice in integrated campaign planning, partnering with Brand, PMM, Paid Media, PR, Legal, and Sponsorships
  • Manage the social and influencer budget, agency relationships, platform tools, and contingent worker resourcing
  • Stay ahead of platform changes, emerging formats, and cultural trends to continuously identify new opportunities


Qualifications
Required

  • 10+ years of experience in social media marketing, with at least 3 years in a people management role
  • Proven track record of building and scaling social programs for a large consumer brand, with demonstrated growth in awareness, engagement, and brand consideration
  • Deep understanding of how organic social, paid social, influencer, and offline/experiential programs interconnect, with a track record of building unified strategies that leverage all of these levers together - not as isolated channels
  • Deep platform fluency across Instagram, TikTok, YouTube, LinkedIn, and X, with a strong eye toward emerging formats and channels
  • Proven experience building or significantly scaling an influencer marketing program, including creator strategy, tiering, contracting, and measurement
  • Strong measurement orientation - experience building social measurement frameworks that connect channel-level metrics to brand and business outcomes, and presenting those results to senior leadership with clarity
  • Strong creative instincts, with demonstrated experience evaluating and directing high-volume social creative - both organic and paid - and giving clear, actionable feedback that improves brand quality and performance
  • Strategic problem solver with the ability to prioritize and lead through ambiguity, connecting day-to-day execution to longer-term brand objectives
  • Skilled cross-functional collaborator with experience partnering across Brand, PMM, Paid Media, PR, and Legal
  • Strong written and verbal communication skills, with the ability to present strategic plans and performance results to senior leadership
  • Bachelor's degree required
Preferred

  • Experience in consumer technology, fintech, or financial services
  • Experience building authentic brand presence with Gen Z audiences in culture - not just through paid amplification
  • Experience partnering with sponsorships, partnerships, or experiential marketing teams to extend offline moments into social-first content
  • Familiarity with AI-powered tools and workflows as part of a modern content and social operation
  • Hands-on experience with enterprise social media management and analytics platforms (e.g., Sprinklr, Sprout Social, Plot)
  • Experience managing contingent worker teams alongside FTE direct reports
  • Collaborative and empathetic leader aligned with Credit Karma's values: Hope, Ownership, Progress, and Empathy (H.O.P.E.)

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

California Bay Area $213,500 - $289,000
The expected base pay range for this position is:
Oakland $213,500 - $289,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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