Instacart

Machine Learning Engineer II, Ads - Response Prediction

Instacart$154K — $162K *
US-AnywhereRemote in Canada
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Graduate degree (masters or PhD) in machine learning, statistics, computer science or related field.
  • Strong programming skills in data manipulation (SQL, Spark, Pandas) and ML tools.
  • Strong analytical and problem-solving skills.
  • Excellent communication abilities for collaboration with diverse teams.
  • 1-2 years of industry experience in machine learning with large datasets (preferred).
  • Knowledge of sequential modeling and Transformer architecture (preferred).
  • Experience in building large-scale online recommendation systems (preferred).

Responsibilities

  • Design, develop, and deploy machine learning solutions for ads organization.
  • Translate ambiguous modeling problems into defined ML research directions.
  • Collaborate with product managers, data scientists, and engineers to align on business needs.
  • Enhance operational efficiency through model and algorithm refinement.
  • Publish and present findings, contributing to team’s technical rigor.

Benefits

  • Flexible remote work policy allowing employees to work from specified Canadian provinces.
  • Eligibility for new hire equity grants and annual refresh grants.
  • A market-competitive compensation package.
Full Job Description
Overview

About the Role:

As a Machine Learning Engineer, you will have the opportunity to collaborate closely with senior engineers and product leaders as part of your team. Together, you'll develop and enhance Instacart's ads systems. You will use machine learning to devise and refine solutions in crucial areas such as ads selection, ranking, bidding, and auction across all of Instacart's consumer facing surfaces and Ads Ecosystems. You will actively contribute to initiatives, assisting in all stages of ML projects from the initial concept, through prototyping and experimentation, to final launch.

About the Team:

The Ads Response Prediction team owns systems, algorithms and ML models to ensure a relevant and engaging Ads experience to customers of all the platforms powered by Instacart. This includes search and exploration retrieval systems, Sequential Modeling and Generative Retrieval systems, LLM integrations, relevance models, pCTR models, bidding models and Foundation Models. The team optimizes for an efficient marketplace to ensure customers see ads that help them try new products/brands, advertisers boost their product sales for a good return on investment, and instacart generates the deserving revenue as well.

About the Job:
  • Design, develop, and deploy machine learning solutions including data pipelines, model architectures and serving integrations to tackle practical challenges in the ads organization.
  • Formulate and scope ambiguous modeling problems from first principles. Translate business observations (e.g., miss-calibration patterns, cold-start underperformance) into well-defined ML research directions with clear evaluation criteria.
  • Collaborate closely with product managers, data scientists, and infrastructure engineers to deeply understand business needs and create impactful ML applications.
  • Push the envelope on our operational efficiency by continually refining and advancing our algorithms and models.
  • Publish and present findings internally. Contribute to the team's culture of technical rigor through design reviews, paper sharing, and experiment retrospectives.


About You:

Minimum Qualifications:
  • Have a graduate degree (masters or PhD) in machine learning, statistics, computer science, information retrieval, or a closely related quantitative field.
  • Have strong programming skills and fluency in data manipulation (SQL, Spark, Pandas) and Machine Learning (classical ML and Deep Learning) tools.
  • Have strong analytical skills and problem-solving ability.
  • Are a strong communicator who can collaborate with diverse stakeholders across all levels.


Preferred Qualifications:
  • Have 1-2 years of industry experience using machine learning to solve real-world problems with large datasets.
  • Knowledge of sequential modeling, Transformer architecture and Foundation Model.
  • Familiarity with LLM integrations, agentic workflow and productivity tooling.
  • Experience in building large scale online recommendation systems.

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$154,000-$162,500 CAD

About Instacart

Instacart is an American company that operates a grocery delivery and pick-up service in the United States and Canada. The company offers its services via a website and mobile app. The service allows customers to order groceries from participating retailers with the shopping being done by a personal shopper. Instacart was founded in 2012 by entrepreneur Apoorva Mehta, a former Amazon.com employee. Apoorva was born in India and moved with his family to Canada in 2000. He studied engineering at the University of Waterloo and graduated in 2008. He was a participant in Y Combinator's Summer 2012 batch, which eventually led to the creation of Instacart. In 2013, Mehta was included on the Forbes 30 Under 30 list. Apoorva previously worked at BlackBerry, Qualcomm, and then Amazon as a supply chain engineer, where he developed fulfillment systems to move packages from Amazon's warehouses to customers' homes. Before founding Instacart, Apoorva had tried to start at least 20 other services. He tried building an ad network for social gaming companies, and developing a social network specifically for lawyers, among other start-ups. Instacart originally launched in San Francisco. By April 2015, the firm had about 200 employees. It introduced a new policy around June allowing some shoppers to choose to be part-time employees, starting with Chicago and Boston and extending its offer to shoppers in Atlanta, Miami, and Washington D.C. the following month.
Learn more about Instacart
Industry
Founded
2012

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