Job Summary:
THE JOBThe Director, Tour Marketing is a critical part of the Tour Marketing team, as a strategic marketing leader and core member of the department partnering with Tour Promoters to develop & execute innovative marketing strategy. This person will provide best-in-class service and foster strong relationships with both our internal teams and external partners. They will act as a strategic partner in developing marketing plans, working internally with cross-functional teams - including partnering with creative strategy to lead creation of artist pitches. They will also lead marketing for special projects - developing overall marketing strategy in coordination with external partners & regional marketing team.
Bottom line, they are responsible for elevating the level of service we provide to our artist clients and partners.
WHAT THIS ROLE WILL DO- Develop and execute marketing plans in conjunction with artist & project teams
- Manage onsale timelines in partnership with ticketing lead
- Cultivate & maintain relationships with external partners to provide excellent client services
- Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
- Manage marketing budgets to achieve business objectives
- Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
- Execute national promotions and oversee local promotions, both in support of individual shows and tours
- Partner with PR team to develop & execute media events and PR opportunities to support tours
- Oversee the planning of digital media campaigns across multiple platforms
- Oversee social media campaigns and promotions to drive ticket sales, awareness, and fan engagement
- Oversee the production of marketing assets including: audio & video spots, key art, social content, etc.
- Effectively utilize internal marketing tools & resources, following best practices
- Manage one or more employees at the coordinator level within tour marketing department
WHAT THIS PERSON WILL BRING- Minimum 5-7 years marketing experience in live entertainment or industry-related field - international experience a plus
- Proven track record of outstanding client relationships
- Deep understanding of the live entertainment business
- Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
- Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams
- Work well in a team environment
- Ability to prioritize and meet deadlines while managing multiple projects
- Ability to adapt, communicate, and manage in a fast-paced environment
- Strong time management skills, excellent organization skills, and attention to detail
- Creativity skills and problem-solving aptitude
- Proactive work ethic
- Passionate about live experiences
- Ability to recognize and define problems, collect information, establish facts, and implement innovative solutions, tapping into key stakeholders.
- Strong Microsoft Office Suite, G-Suite skills, Box
- Ability to learn and efficiently use project management software/tools - Asana knowledge a plus
- Experience with digital asset management systems and workflows
- Experience managing marketing budgets & campaign planning
- Bachelor's degree required
- Fluency in a secondary language a plus
BENEFITS & PERKSOur motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
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The expected compensation for this position is:
$100,000.00 USD - $125,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
