Amazon

Live Events Program Manager, Advertising in Live Events

Amazon$90K — $130K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 5+ years in program or project management
  • 4+ years managing end-to-end program strategy
  • Proficient in using data and metrics for improvement
  • Deep understanding of advertising technologies (e.g., ad server, DSP)

Responsibilities

  • Own strategy and execution for high-profile live sports properties
  • Define success metrics and identify growth opportunities
  • Partner with and influence senior leaders across various departments
  • Mentor peers and establish best practices within the team
  • Drive business-critical launches impacting viewer and advertiser outcomes

Benefits

  • Opportunity to work with marquee sports properties
  • Join a fast-growing, cross-functional team
  • Influence advertising innovations in live sports
  • Possibility to mentor and shape team practices
  • Engage with passionate colleagues solving complex challenges
Full Job Description
Application deadline: Jul 13, 2026

As a Senior Program Manager, you'll be the single-threaded owner of high-profile, complex live sports properties-driving strategy and execution that transforms advertiser outcomes and viewer experiences across global events. You'll own multi-year roadmaps, launch optimization, and continuous innovation, defining success metrics and unlocking growth opportunities that shape Amazon's role as the premier destination for live event advertising.

You'll lead through influence, partnering with senior leaders across Sales, Monetization, Product, Engineering, and Operations to deliver flawless ad experiences for the most-watched events on the planet. Navigating ambiguity and resolving cross-organizational challenges, you'll drive alignment on initiatives impacting millions of concurrent viewers. Beyond your portfolio, you'll mentor peers, establish best practices, and champion systemic improvements that elevate the entire team.

Your work will directly shape advertiser ROI, viewer engagement, and Amazon's market leadership-owning business-critical launches with measurable revenue impact. If you're energized by complexity, thrive in ambiguous environments, and excel at influencing stakeholders, this is your chance to build legacy at the forefront of live sports advertising.

Key job responsibilities

Own end-to-end strategy and execution for a portfolio of high-profile live sports properties, including multi-year roadmap planning, launch coordination, optimization, and continuous innovation

Define success metrics, identify growth opportunities, and influence product and business strategy decisions across global live events

Partner with and influence senior leaders across Sales, Monetization, Product, Engineering, and Operations to deliver exceptional ad experiences and resolve cross-organizational conflicts

Mentor and support other property managers by establishing best practices, scaling processes, and identifying systemic improvements that elevate team performance

Drive business-critical launches and initiatives that directly impact advertiser outcomes, viewer experiences, and Amazon's position in live sports advertising

A day in the life

As a Senior Program Manager, you'll blend strategic planning with hands-on execution across marquee sports properties. You might start your day collaborating with product and engineering teams to refine ad delivery systems for an upcoming event, ensuring millions of viewers experience seamless advertising experiences. Later, you'll meet with sales and monetization leaders to identify new revenue opportunities, then mentor junior managers on scaling best practices across the team. Throughout your day, you'll navigate cross-functional priorities, resolve organizational challenges, and drive alignment on initiatives that directly impact viewer engagement and advertiser success. Beyond daily management, you'll champion systemic improvements that elevate how we approach live event advertising.

About the team

We are a fast-growing, cross-functional team responsible for the end-to-end lifecycle of advertising across Amazon's live sports properties. Our team spans Property Management, Product, Go-to-Market, and Engineering, working together to deliver innovative ad experiences for advertisers and viewers alike. We are builders and owners-moving quickly, solving complex problems, and raising the bar on what live event advertising can be. You'll join a group committed to scaling and shaping the future of live sports advertising at Amazon, working alongside colleagues who are passionate about solving intricate challenges and delivering measurable impact.

BASIC QUALIFICATIONS

- Bachelor's degree

- 5+ years of program or project management experience

- 4+ years of owning program strategy, end to end delivery, and communicating results to senior leadership experience

- Experience using data and metrics to determine and drive improvements

- Experience owning program strategy, end to end delivery, and communicating results to senior leadership

- Experience defining program requirements and using data and metrics to determine improvements

- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)

PREFERRED QUALIFICATIONS

- Knowledge of general AI tools

- Experience developing and executing campaigns across a multitude of timezones and languages

- Experience developing and delivering training programs, or experience in guiding, training and mentoring others

- Experience working with and influencing senior level stakeholders

- Deep knowledge of live streaming, production operations, or broadcast advertising workflows

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

Similar Jobs

More Jobs at Amazon

More Media Jobs

Find similar Live Events Program Manager, Advertising in Live Events jobs: