Strong analytical skills for data-driven decision making
Understanding of customer behaviors and segmentation
Experience with A/B testing and marketing experimentation
Familiarity with SMS and push notification marketing
Basic HTML and CSS skills for email design, and a passion for graphic design
Responsibilities
Develop and execute lifecycle marketing strategies to drive engagement and revenue
Create and manage customer segmentation and targeting strategies
Execute email marketing campaigns including promotional and triggered messages
Implement SMS and push notification campaigns for multi-channel engagement
Monitor and analyze campaign performance to boost results
Collaborate with product, design, and analytics teams for integrated marketing efforts
Understand customer behavior to inform marketing strategies
Maintain a testing framework for continuous campaign improvement
Benefits
Fully remote work opportunity
6% 401K retirement match
Comprehensive healthcare benefits including medical, dental, and vision
Generous time-off policy with 14 PTO days, 9 sick days, and a company holiday during the last week of the year
Full Job Description
We are looking for a Lifecycle Marketing Manager to join our team.
Your main tasks will be:
Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue;
Create and manage customer segmentation and targeting strategies to optimize the customer journey;
Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages;
Develop and execute SMS and push notification campaigns to engage customers across multiple channels;
Monitor and analyze campaign performance to optimize results and ROI;
Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns;
Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy;
Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
We expect from you:
Strong Clevertap Platform knowledge;
Ability to self-manage;
Strong analytical skills and ability to use data to make informed decisions;
Understanding of customer behavior and segmentations;
Experience with A/B testing and experimentation;
Experience with SMS and push notification marketing;
Experience with HTML and CSS for email design;
Graphic designs for email marketing (basic level, but passionate to learn)
What do we offer:
REMOTE OPPORTUNITY to work full time;
The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
6% 401K retirement match;
Healthcare benefits (include medical, dental, and vision insurance);
Time-off benefits include 14 PTO days, 9 sick days, and the last week of the calendar year off as a company holiday.
