Job Description
- Hourly pay: $75/hr
- Worksite: Leading digital streaming network (New York, NY 10036 - Onsite)
- W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
- 40 hours/week, 9 Month Assignment
A leading digital streaming network seeks a
Lifecycle Marketing Manager to lead the execution, optimization, and performance of personalized onsite lifecycle marketing campaigns across web, mobile web, and connected TV experiences.
Lifecycle Marketing Manager Responsibilities:- Build, configure, QA, launch, monitor, and optimize personalized onsite lifecycle campaigns using Redfast/Recurly Engage, leveraging behavioral, geographic, subscription, device, and audience targeting across multiple global markets.
- Manage audience segmentation, journey orchestration, trigger configuration, frequency capping, campaign prioritization, and automation while ensuring high-quality execution across web, mobile web, and connected TV platforms.
- Partner with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to translate business objectives into scalable onsite personalization experiences and lifecycle marketing initiatives.
- Monitor campaign health, troubleshoot production issues, analyze campaign performance, execute testing strategies, and recommend optimizations to improve customer acquisition, engagement, retention, subscription growth, and monetization.
- Support technical implementation of marketing initiatives, maintain campaign documentation, coordinate localization and promotional content, and contribute to process improvements within a fast-paced, agile environment.
Lifecycle Marketing Manager Qualifications:- 3-5 years of experience in marketing automation, lifecycle marketing, or product marketing.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- Hands-on experience with Redfast/Recurly Engage.
- Understanding of subscription-based business models, including premium tiers, upgrades, downgrades, renewals, price increases, churn, and customer lifecycle management.
- Experience managing multiple concurrent campaigns and collaborating with cross-functional stakeholders in fast-paced environments.
- Strong analytical skills, exceptional attention to detail, and experience interpreting campaign performance to drive optimization.
- Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, or similar lifecycle marketing platforms is preferred.
- Familiarity with SQL, Customer Data Platforms (Segment, mParticle, Tealium, Adobe Experience Platform), experimentation frameworks, APIs, webhooks, localization workflows, and event-driven marketing architectures is preferred.
- Experience in streaming, subscription, digital media, eCommerce, or D2C environments is preferred.
Shift:(H)
