Licensing Manager – Towson, MD

Hybrid- 3 days in office 2 days remote

Up to 25% Travel, as needed

The Job: 

As a Licensing Manager, you’ll be part of our Licensing team as a hybrid employee in Towson, MD. You’ll get to: 

• Responsible for managing and executing Stanley Black & Decker’s Power Tools Licensing Business, with both new and existing partners.
• Assist in the development of 3 year strategic plans with licensing partners to include product roadmaps and product development.
• Manage licensed product development projects with cross-functional teams including ID, engineering, legal, and commercialization teams.
• Review, coordinate and approve assets for packaging and merchandising in the licensing portal.
• Quarterback and coordinate approvals for concept, ID and engineering steps in the portal.
• Update on-boarding decks for new licensing partners and lead the onboarding sessions in collaboration with teams (licensing agency, ID, brand, engineering, finance).
• Collect key assets and information from licensed partners on new products, marketing initiatives, and critical business updates for internal meetings and report outs.
• Manage intake forms for social influencer requests, website uploads, trade show samples, and other marketing initiatives.
• Assist in developing brand strategy for key licensees that is consistent with the core brand content. This will include: Developing website content (product pages, landing pages, ideas + inspiration content), scheduling email marketing and social media posts and working with the licensees and brand team to create content, working with internal teams to connect licensing programs with social influencers, sponsorships and tv ad campaigns.
• Perform regular retail store walks to develop awareness of competitive brands in market, shelf presence, and competitive landscapes.  Document findings and develop a point of view on business impact.

The Person: 

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor's degree in business, marketing or related discipline required.

• 3–5 years of relevant experience in licensing, brand management, product management, category management, commercialization, or partnerships.
• Experience in tools, hardware, construction, industrial, PPE, electrical, plumbing, HVAC, MRO, or building products is preferred but not required.
• Experience managing external partners, licensees, vendors, or strategic brand relationships.
• Exposure to new product development / stage-gate processes highly desired.
• Experience supporting quarterly business reviews, annual planning, or partner performance reviews.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-DF1

#LI-Hybrid

• This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. ​

• The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.​

• The successful candidate may be eligible for annual merit increases. ​

• Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. ​

• Discounts on Stanley Black & Decker tool sand other partner programs.