Licensing Manager

Maxx Marketing, Inc

• $100K — $120K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business administration, Marketing, Entertainment Management, Communications, or related fields.
  • 5+ years of experience in licensing, business development, brand partnerships, or consumer products.
  • Proven track record of negotiating and securing licensing agreements.
  • Strong industry network in licensing, entertainment, gaming, or consumer products, with an international focus.
  • Experience with major licensors such as movie studios and sports organizations is desirable.
  • Deep understanding of intellectual property rights and commercial agreements.

Responsibilities

  • Research potential licensing opportunities in various sectors including entertainment and gaming.
  • Develop and implement acquisition strategies to align with company growth.
  • Evaluate licensing opportunities through comprehensive market analysis and forecasting.
  • Monitor industry trends and identify emerging intellectual properties for product lines.
  • Build and maintain relationships with licensors and industry partners.
  • Lead negotiations for licensing agreements and ensure compliance with business goals.
  • Collaborate with cross-functional teams to ensure successful product launches.

Benefits

  • Opportunity for international travel to industry events and trade shows.
  • Engagement in the dynamic and evolving field of licensing and brand partnerships.
  • Chance to work alongside diverse cross-functional teams and industry leaders.
Full Job Description
Job Description

Licensing Strategy & Acquisition.
  • Research and identify potential licensing opportunities across entertainment, gaming, sports, digital media, influencers, publishing, and lifestyle brands.
  • Develop and execute licensing acquisition strategies that support company growth objectives.
  • Evaluate the commercial viability of licensing opportunities through market research, sales forecasting, and competitive analysis.
  • Monitor industry trends and emerging intellectual properties that may generate successful toys & collectibles product lines.

Relationship Management.
  • Establish and maintain strong relationships with licensors, licensing agents, studios, brand owners, and industry partners.
  • Act as the primary point of contact during licensing discussions and negotiations.
  • Represent the company at licensing trade shows, industry events, toy fairs, and business meetings (international travel is required).
  • Collaborate with external partners to build long-term strategic relationships.

Negotiation & Contract Management
  • Lead negotiations of licensing agreements, term sheets, royalty structures, minimum guarantees, and other commercial terms.
  • Ensure licensing agreements meet business objectives while complying with company policies and legal requirements.
  • Track contract milestones, renewals, reporting obligations, and compliance requirements.

Cross-Functional Collaboration.
  • Work closely with Creative, Product Development, Marketing, Sales, Finance, and Operations teams to assess licensing opportunities and support product launches.
  • Facilitate communication between licensors and internal stakeholders throughout the product development cycle.
  • Ensure licensed products adhere to brand guidelines and approval processes.

Financial & Portfolio Management.
  • Develop licensing business cases, sales forecasts, and ROI analysis.
  • Manage licensing budgets, royalty commitments, and minimum guarantee obligations.
  • Track the performance of licensed products and provide recommendations for renewals, expansions, or terminations.
  • Prepare regular reports on licensing pipeline, market opportunities, and portfolio performance.


Qualifications
  • Bachelor's degree in business administration, Marketing, Entertainment Management, Communications or related disciplines.
  • 5+ years of experience in licensing, business development, brand partnerships, consumer products, entertainment, or toys & collectibles industry roles.
  • Proven experience negotiating and securing intellectual property licensing agreements.
  • Strong network within or familiarity with the licensing, entertainment, gaming, or consumer products industries, preferably with an international outlook.
  • Experience working with licensors such as movie studios, gaming companies, sports organizations, or major consumer brands is highly desirable.
  • Deep understanding of licensing agreements, royalty structures, and intellectual property rights.
  • Strong negotiation, presentation, and relationship-building skills.
  • Excellent commercial acumen and analytical capabilities.
  • Ability to evaluate market trends and identify profitable business opportunities.
  • Exceptional communication, organizational and problem-solving skills.
  • Excellent time and project management skills.
  • Able to work efficiently as a part of a team as well as independently.


Additional Information

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