We are seeking an experienced, digitally savvy, and data-driven leader for a Legal Marketing Strategy Director, Government & Risk role to drive robust and integrated marketing demand generation strategies for the Government Legal & Risk markets. This is a strategic and cross-functional leadership role who works closely with the segment President, General Managers and sales leadership as well as across multiple marketing capabilities.  This role requires strong experimentation, innovation and cross-functional leadership, and requires a self-motivated individual with strong analytical background and communication skills. 

About the Role

In this opportunity as the Legal Marketing Strategy Director, Government & Risk, you will:

• Deeply understand the Government segments’ go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
• Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
• Own creation, planning and activation of innovative marketing strategies for the Gov Legal and Gov Risk segments, with strong focus on transforming and optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build and align on upfront strategy and prioritization
• Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue and demand funnel velocity.
• Delivery of effective marketing strategies to fuel sales funnel and build pipeline, from marketing qualified lead to closed sale
• Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
• Consistently monitor performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.

About You

You're a fit for the role of Legal Marketing Strategy Director, Government & Risk if your background includes:

• Must be based in the United States
• 8+ years of experience in demand gen, digital marketing, or growth marketing, with deep understanding of marketing frameworks and channel mix activation
• Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
• Proven ability to develop and implement demand gen strategies and campaigns
• Strong analytical skills with experience in forecasting, measuring, and reporting on marketing metrics
• Excellent collaboration and communication skills with ability to work with cross-functional teams
• ABM and Government industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems

#LI-TV1

 

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

 

 

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $137,200 USD - $254,800 USD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.