Royal Caribbean Group

Lead, Web Tag Operations

Royal Caribbean Group • $90K — $120K *
Miami, FL 33186In-Person
Technical Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of experience with enterprise tag management solutions, preferably Tealium iQ and EventStream.
  • Proficient in JavaScript and browser developer tools for tag development and troubleshooting.
  • Experience in maintaining and architecting Data Layers for large websites, focusing on data quality.
  • Familiarity with digital analytics tools (Adobe Analytics, Adobe Target) and media tagging (Meta, Google).
  • Skilled at translating business and marketing requirements into technical tagging specifications.
  • Strong analytical skills with attention to detail in data accuracy.
  • Excellent communication skills for cross-functional collaboration.
  • Knowledge of privacy and governance in web data collection.

Responsibilities

  • Manage and administer Tealium iQ and EventStream, overseeing environments and tag governance.
  • Develop and implement new tracking tags and event mappings for various digital needs.
  • Maintain the accuracy and structure of the Data Layer, preparing for data activation.
  • Monitor the Web Team's roadmap for tagging and data collection impacts.
  • Collaborate with the Media Team to ensure campaign tracking and audience creation.
  • Consult stakeholders on data availability and its applications for analytics.
  • Convert business and marketing needs into actionable tagging specifications.
  • Troubleshoot tagging issues and verify data flows across multiple platforms.
  • Document implementations, ensuring clarity and consistency in data management process.
  • Ensure compliance with privacy and governance standards in data collection.

Benefits

  • Onsite position based in Miami, Florida.
  • Supportive company culture with recruitment guidance throughout the application process.
Full Job Description
The Royal Caribbean Group's E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead, Web Tag Operations reporting to the Sr. Manager, Global Digital Implementation

The position is onsite and based in Miami, Florida.

Position Summary:

This role ensures accurate, consistent, and strategically aligned data collection across Royal Caribbean Group's digital ecosystem by administering Tealium iQ and EventStream, maintaining the enterprise Data Layer, developing tags for marketing and product needs, and advising teams on data availability and usage.

Essential Duties and Responsibilities:

  • Manage and administer Tealium iQ and EventStream, including environments, permissions, workflows, and tag governance. (Execute / Decide)
  • Develop, configure, and deploy new tags, pixels, and event mappings to support Web Product, Analytics, and Digital Media requirements. (Execute)
  • Maintain and enhance the RCG Data Layer, ensuring data accuracy, structure consistency, and readiness for downstream activation. (Execute / Decide)
  • Stay current on the Web Team's roadmap and proactively assess impacts to tagging, EventStream schema, and data collection. (Inform / Consult)
  • Stay aligned with the Media Team's campaign plans to ensure proper tracking, audience creation, attribution, and measurement readiness. (Consult)
  • Consult with stakeholders on what data is available within Tealium's Data Layer and advise how that data can best support analytics and media use cases. (Consult)
  • Translate business and marketing requirements into technical tagging specifications, ensuring feasibility and alignment with governance standards. (Consult / Execute)
  • Monitor, troubleshoot, and resolve tagging issues, including debugging, verifying data flows, and validating events across devices and browsers. (Execute)
  • Document tagging implementations, data contracts, and schema updates, ensuring clarity, consistency, and long-term maintainability. (Execute / Inform)
  • Ensure tagging and data collection comply with privacy, consent, and platform governance requirements, escalating risks when necessary. (Decide / Inform)

Qualifications, Knowledge and Skills:

  • 5+ years of hands-on experience implementing and managing enterprise tag management solutions, preferably Tealium iQ and Tealium EventStream.
  • Strong proficiency in JavaScript, browser developer tools, and debugging techniques required for tag development and troubleshooting.
  • Experience maintaining and architecting Data Layers for large-scale websites, including defining schemas and managing data quality.
  • Familiarity with digital analytics and marketing technologies, such as Adobe Analytics, Adobe Target, and digital media tagging (e.g., Meta, Google, Floodlights).
  • Ability to translate business and marketing requirements into technical specifications for tagging and data collection.
  • Strong analytical and problem-solving skills, with attention to detail and accuracy in data collection.
  • Excellent communication and collaboration skills, with ability to consult cross-functionally and support both technical and non-technical stakeholders.
  • Knowledge of privacy, consent, and governance implications related to web data collection.
  • Bachelor's degree in information systems, Computer Science, Marketing Technology, or a related field; or equivalent practical experience.


We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

About Royal Caribbean Group

Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world. The company provides celebrity cruises and silversea cruises. Royal Caribbean Group was established in 1968 in Miami, Florida.

Royal Caribbean Group Careers

There has never been a more exciting time to explore job opportunities with Royal Caribbean Group, a leader in the global cruise industry known for innovation and excellence.

Work You’ll Do

Join Royal Caribbean Group's dynamic team to help redefine the travel experience for millions of guests worldwide. The company's commitment to growth and leadership in the cruise industry offers a unique platform for professionals to advance their careers. Transform the future of travel with Royal Caribbean Group, where diversity, innovation, and a passion for service converge to create extraordinary vacation experiences. Lead in a market where skills in technology, customer service, and operational excellence are prized. Royal Caribbean Group stands at the forefront of the travel industry, offering team members unparalleled opportunities for career advancement. Work alongside a global team of professionals dedicated to pioneering new paths in the cruise sector. Royal Caribbean Group fosters a culture of innovation and leadership, making it an ideal workplace for those aiming to make a significant impact.

Royal Caribbean Group Professional Pathways

The team is actively building a robust professional network, inviting individuals to master their career journey in the vibrant world of cruise travel.

Do Innovative Work

Engage with a diverse team at Royal Caribbean Group—professionals dedicated to reshaping the future of travel through continuous innovation and a deep understanding of the global travel market.

Drive Innovation and Leadership

Deliver targeted solutions and exceptional guest experiences by leveraging deep industry knowledge and a commitment to innovation that’s second to none.

Be Part of a Great Team

Join a workforce that thrives on collaboration and diversity. Royal Caribbean Group offers a variety of job opportunities that harness the capabilities of its expansive global network.

Future-proof Your Career

Royal Caribbean Group provides a wealth of opportunities for personal and professional development, supported by comprehensive training programs and a commitment to promoting from within.

Explore

Discover how Royal Caribbean Group is leading the way in employee satisfaction and guest service, setting new standards in the cruise industry.

The Royal Caribbean Group Advantage

With a focus on diversity, leadership, and professional growth, Royal Caribbean Group helps team members navigate their careers in an ever-evolving industry. The company's global scale and commitment to innovation offer unmatched opportunities for career advancement.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Royal Caribbean Group looks for passionate, curious, creative, and solution-driven team players. SEARCH ROYAL CARIBBEAN JOBS

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Learn more about Royal Caribbean Group
Size
10,001 employees
Industry
Hospitality & Recreation
* Ladders Estimates

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