YOUR ROLE:

We are seeking an experienced Lead UX Researcher & Strategist to drive high-impact research that shapes product direction, informs roadmaps, and influences business decisions across multiple teams. This role leads complex, foundational, and generative research initiatives, owning discovery end-to-end and ensuring customer insight is deeply embedded in how products and experiences are defined, prioritized, and delivered in alignment with enterprise and brand priorities.

As a Lead UX Researcher & Strategist, you will operate with a high degree of autonomy and influence. You will set research direction for large initiatives, partner closely with senior stakeholders, and translate customer insights into clear recommendations that guide decision-making at both the team and portfolio level. You will integrate and triangulate insights across research, analytics, experimentation, and other customer data sources to create a holistic view of the customer experience. You will also help strengthen the overall UX research practice through mentorship, standards, and improved insight activation.

RESPONSIBILITIES:

Research Leadership & Ownership

• Lead end-to-end UX research for initiatives spanning multiple product teams and complex problem spaces.
• Identify where generative and foundational research is needed to inform product strategy, experience direction, and roadmap decisions.
• Independently scope, design, and execute research plans aligned to business goals, operating with minimal oversight.
• Apply deep research rigor, strategic thinking, and business context to guide experience and product decisions.
• Anticipate research needs proactively and influence partners toward discovery-led approaches.

Insight Synthesis & Influence

• Synthesize qualitative and quantitative inputs into clear, compelling, and actionable insights.
• Translate research findings into implications that resonate with product, design, and senior leadership audiences.
• Produce executive ready deliverables that tie customer insight into strategic business priorities and investment decisions.
• Influence prioritization, tradeoff decisions, and roadmap direction by clearly articulating the business impact of customer needs and experience gaps.
• Champion customer insights across the organization and help evolve how insights are shared and operationalized.
• Connect insights across studies to identify patterns that inform portfolio-level strategy and long-term direction.

Practice Leadership & Mentorship

• Serve as a research lead, setting a high bar for quality, rigor, and strategic impact.
• Mentor and coach researchers, supporting skill development, research maturity, and confidence in influence.
• Contribute to the evolution of UX Research standards, methodologies, tools, and best practices.
• Strengthen research operations at scale, including repositories, frameworks, and insight governance.

Collaboration & Cross-Functional Partnership

• Partner closely with UX Design, Product Management, Digital Merchandising, Analytics, Customer Insights, and Digital Testing teams.
• Align research with analytics, experimentation, and secondary data to deliver a unified view of customer behavior.
• Provide continuity from discovery through delivery, ensuring customer intent remains clear as work moves into execution.
• Navigate complex stakeholder environments with clarity, collaboration, and influence.

Execution Excellence

• Lead and conduct a wide range of research methods, including:
  • Generative interviews and discovery studies
  • Usability and concept evaluation
  • Diary studies and longitudinal research
  • UX Benchmarking
• Conduct secondary research (competitive analysis, behavioral data review, market and industry scanning) to inform problem framing.
• Manage multiple workstreams, timelines, and stakeholder expectations with reliability and transparency.
• Adapt to changing priorities while maintaining high standards of quality and insight depth.

Click here for benefit details related to this position.

• Bachelor's degree in Human-Computer Interaction, Psychology, Design, Business, or a related field, or equivalent professional experience.
• 7+ years of UX Research experience in a corporate or product-led environment.
• Deep expertise in generative and evaluative UX research methods.
• Proven ability to independently lead complex research initiatives with significant ambiguity.
• Strong ability to synthesize research into insights that directly inform product direction and business decision-making.
• Exceptional communication, facilitation, and storytelling skills.
• Strong understanding of digital ecosystems, e-commerce experiences, and usability best practices.
• Demonstrated ability to influence without authority in cross-functional, Agile environments.
• Experience mentoring researchers or leading practice-level initiatives.
• Strong experience partnering with senior product and design leaders.
• Ecommerce experience required; retail, fashion, or consumer brand experience preferred.