AT&T

Lead Talent Marketer

AT&T • $118K — $178K *
Dallas, TX 75217In-Person
Business Services
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years experience in talent marketing, employer brand, or digital marketing
  • Proven track record of leading integrated marketing campaigns with measurable outcomes
  • Familiarity with CRM systems and candidate engagement strategies
  • Strong analytical skills with experience in funnel analytics and ROI measurement
  • Ability to navigate complex hiring environments with multiple stakeholders
  • Exceptional consulting and communication skills, capable of influencing cross-functional teams

Responsibilities

  • Lead comprehensive talent marketing strategies aligned with hiring priorities
  • Define audience engagement strategies using market insights and candidate behavior
  • Execute campaigns across various media channels while managing performance metrics
  • Enhance the employer brand and digital experiences to improve candidate attraction
  • Oversee media strategy, investment, and candidate nurture programs to optimize recruitment pipelines
  • Collaborate with Talent Acquisition teams to address hiring challenges and propose data-driven solutions

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off with a minimum of 23 vacation days and 9 company holidays
  • Paid parental and caregiver leave
  • Adoption reimbursement
  • Extensive employee wellness and assistance programs
  • Employee discounts on AT&T services
Full Job Description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

AT&T is seeking a Lead Talent Marketing Manager based in Dallas, TX. In this role, you will lead talent marketing strategy and execution across employer brand, audience strategy, media, candidate experience, and pipeline activation, driving measurable hiring outcomes across high-volume and professional hiring segments. 

What you’ll do:

  • Lead end-to-end talent marketing strategies aligned to enterprise hiring priorities. 

  • Define audience strategies using talent market insights, competitive intelligence, candidate behavior data, and hiring demand.  

  • Execute integrated campaigns across paid, owned, and earned channels while managing full-funnel performance. 

  • Shape and activate employer brand, content, and digital experiences that strengthen candidate attraction and engagement. 

  • Oversee media strategy, channel investment, talent community, CRM, and candidate nurture programs to drive pipeline outcomes.  

  • Partner with Talent Acquisition leaders to develop attraction strategies, solve hiring challenges, and influence workforce outcomes through data-driven recommendations. 

What you’ll need:

  • Strong talent marketing strategy and performance optimization experience. 

  • Deep understanding of digital marketing channels, media strategy, and audience segmentation. 

  • Ability to translate complex data, labor market intelligence, and campaign performance into actionable recommendations. 

  • Experience balancing strategic leadership with hands-on execution. 

  • Strong consulting, stakeholder management, and communication skills. 

  • Ability to influence decisions across cross-functional teams and multiple levels of leadership 

What you’ll bring:

  • 5+ years of experience in talent marketing, employer brand, recruitment marketing, or digital marketing, including ownership of attraction strategy and campaign performance. 

  • Experience leading integrated talent marketing campaigns with measurable hiring outcomes. 

  • Experience leveraging CRM platforms, talent communities, nurture campaigns, and candidate engagement strategies.  

  • Experience using funnel analytics, attribution, testing, and ROI measurement to optimize performance. 

  • Experience supporting enterprise-scale, high-volume, or complex hiring environments with multiple stakeholder groups. 

  • Experience partnering with agencies, media partners, and vendors while using market intelligence and competitive insights to inform talent attraction strategies. 

Our Lead Talent Acquisition jobs earn between $118,800.00 - $178,200.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$118,800.00 - $178,200.00

About AT&T

Cricket Wireless is a U.S.-based company that offers prepaid wireless voice, text, and data services. Cricket Wireless was founded in 1999 by Leap Wireless International, Inc. Currently, it operates as a subsidiary of AT&T Inc.

AT&T Careers

Joining AT&T means becoming part of a global team known for driving innovation and leading the telecommunications industry. It's an opportunity to grow your career at one of the most diverse and resource-rich companies in the world. Work You'll Do At AT&T, we're not just about phone lines and data plans. We're about connecting people and fostering relationships. As a member of our team, you'll help deliver cutting-edge solutions across various sectors, ensuring that our services are not only available but also transformative. Lead with Innovation Embrace a role at AT&T where technology meets creativity. Our professionals lead the market in developing and deploying technology solutions that transform how people communicate and do business. We are pioneers in creating new paths for technology, with a focus on sustainable and responsible innovation. Join a Diverse and Inclusive Team AT&T is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership programs that empower our team members to grow professionally and personally. Our culture is one of inclusivity, where every voice is heard and valued. Explore Job Opportunities Whether you're looking for an entry-level position or a more senior role, AT&T offers a range of job opportunities across various fields. From engineering to marketing, our team is composed of skilled professionals who are leaders in their respective areas. Internship Programs Kickstart your career with an AT&T internship. Gain hands-on experience, work on real projects, and learn from leaders in the industry. Our internships provide a robust platform for learning and growth, helping you build skills that are crucial for future success. Benefits and Growth AT&T is dedicated to the growth and development of its employees. We offer comprehensive benefits, including health care, retirement plans, and continuous professional development opportunities. With resources like career coaching and resume workshops, we support your journey every step of the way. Networking and Professional Development Expand your professional network within AT&T through various networking events, mentorship opportunities, and collaborative projects. Our focus on career development is designed to help you reach your professional goals, enhancing your skills and preparing you for leadership roles. Stay Connected Join Our Team Discover the career you've always wanted by exploring the open positions at AT&T. We are constantly on the lookout for passionate, innovative, and driven individuals to join our team. Check out our current job listings and find where your skills and interests align with our needs. Keep Up to Date Stay informed with the latest career tips, company news, and industry insights—all from the professionals who are part of our team. AT&T is a place where you can make an impact, leading the way in the telecommunications industry. Job Alert Emails Customize your experience by signing up for job alerts that match your career preferences. Stay ahead of the curve and be the first to know about exciting and rewarding opportunities at AT&T. At AT&T, your career is poised for success, equipped with the right tools, culture, and team to make it happen. Join us and be part of a company that values innovation, leadership, and a diverse workforce.
Learn more about AT&T
Size
203,000 employees
Market Cap
$131.2 billion
Industry
Telecommunications & Hardware
Net Income
-$5.1 billion
Founded
1983
5 Year Trend
+0.6%
Revenue
$171.7 billion
NASDAQ
T
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at AT&T

More Business Services Jobs

Find similar Lead Talent Marketer jobs:

NationwideDallas, TX