Lead - Sales Development Representative

Zuddl

$90K — $120K *
Plano, TX 75025In-Person
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-4 years in B2B SaaS sales development, with minimum 2 years as a senior SDR or founding SDR
  • Demonstrated success in building rapport at dinners or trade shows
  • Proven track record of personal quota attainment
  • Experience in hiring, onboarding, and coaching SDRs
  • Familiarity with marketing and/or events personas at mid-market or enterprise levels

Responsibilities

  • Prospect directly through cold calls, outbound emails, and multi-touch sequences
  • Build and lead a team of SDRs, managing onboarding and weekly coaching
  • Design and implement an outbound operating system including account selection and engagement strategies
  • Advance the SDR tech stack and advocate for relevant tools and processes
  • Document effective outreach methods to create repeatable and scalable processes

Benefits

  • Remote working with flexible locations and hours
  • Health insurance coverage including medical, vision, and dental
  • A culture founded on trust, transparency, and integrity
  • Participation in a 401(k) plan
  • Opportunity for employee-friendly ESOPs
  • Flexible leave options
  • Competitive overall compensation package
  • Ground floor role in a rapidly growing Series A startup
Full Job Description
The Role

This is Zuddl's first SDR Lead hire in the US. You will build and run the outbound function: personally prospect, hire and develop a team of SDRs, and own the systems that turn target accounts into qualified pipeline.

You report to the VP - Marketing. Our outbound motion runs alongside demand gen, ABM, and field events. The SDR team warms target accounts through curated touchpoints (executive dinners, gifting, webinar invitations, event-based outreach) and converts that engagement into demos for Account Executives. This is relationship-building outbound, not one-shot conversion.

What You'll Own

1. Carry a number, work the accounts

You prospect directly: cold calls, outbound email, multi-touch sequences on target accounts. You partner with AEs on high-value accounts, meet prospects in the field, and run discovery conversations with senior marketing and events leaders at mid-market and enterprise companies.

2. Hire, ramp, and develop SDRs

You build the team, own their onboarding (30/60/90 ramp with milestones), and run a weekly coaching rhythm: call reviews, email teardowns, role-plays. You track the team's quota attainment, diagnose performance gaps from leading indicators, and coach reps to close those gaps.

3. Design the outbound operating system

You define account selection criteria, tiering logic, stakeholder mapping, and multi-threading strategies. You build persona-specific cadences and ABM-integrated sequences that connect gifting, event invitations, and content touchpoints into sustained outreach. You document what works into repeatable processes that scale with headcount.

4. Push tooling and ops forward

You have a point of view on the SDR tech stack (sequencers, dialers, enrichment, intent/signal tools) and advocate for the right decisions. You understand email deliverability, stay current on AI-powered sales tools, and work with Marketing Ops and Demand Gen to keep data flowing between outbound tooling, CRM, and marketing automation.

What We're Looking For

Experience & track record:
  • 2-4 years in B2B SaaS sales development, with at least 2 years as a senior SDR, or full tenure as a founding SDR
  • Success at building rapport on ground at dinner events or trade shows
  • Consistent personal quota attainment
  • Experience hiring/onboarding, and coaching SDRs
  • Selling to marketing and/or events personas at mid-market or enterprise companies is a strong plus

Outbound & relationship craft:
  • Proven cold email and cold call skills, with the ability to teach both
  • Ability to drive high energy cold conversations in person at events
  • Experience building and iterating on multi-touch, multi-channel outbound cadences
  • Exposure to ABM-style outbound: account research, multi-threading, warm-up plays, long-cycle relationship building

Ops & tooling fluency:
  • Hands-on experience with sequencers (Outreach, Salesloft, Apollo), enrichment (ZoomInfo, Clay, Clearbit), dialers (Orum, Nooks, PhoneBurner), and CRM (Salesforce, HubSpot)
  • Working knowledge of email deliverability fundamentals
  • Interest in adopting AI-powered tooling for prospecting, personalization, and research

Mindset:
  • Player-coach: you carry a number and coach a team simultaneously
  • High ownership in an early-stage, low-structure environment
  • Collaborative across Marketing, Demand Gen, and Ops


Why Zuddl
  • You're building the outbound function from zero at a company with real product-market fit and enterprise customers
  • Our customers chose us over competitors 10x our size. The product sells well when it gets in front of the right people
  • Outbound sits with Marketing, integrated with demand gen, ABM, and field events from day one
  • Series A, small team, large addressable market. Clear growth path from SDR Lead to Head of Sales Development


WHY YOU WANT TO WORK HERE

  1. Remote Working, Flexible Working Locations & hours
  2. Health Insurance (Medical+Vision & Dental)
  3. A culture built on trust, transparency, and integrity
  4. 401(k) plan
  5. Employee-Friendly ESOPs
  6. Flexible Leave Program
  7. Competitive compensation
  8. Ground floor opportunity at a fast-growing series A startup

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