AT&T

Lead Product Marketing

AT&T • $143K — $215K *
Dallas, TX 75217In-Person
Business Services
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of experience in marketing, partnership marketing, or business development.
  • Strong strategic thinking with a focus on customer value creation.
  • Proven relationship-building skills across diverse stakeholders.
  • Self-starter with a strong bias for action.
  • Experience leading complex, cross-functional initiatives.
  • Strong analytical, problem-solving, written, and verbal communication skills.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.

Responsibilities

  • Develop and execute marketing strategies to drive customer acquisition and loyalty.
  • Identify and evaluate new partnership opportunities and value-added benefits.
  • Lead cross-functional initiatives to launch customer-centric initiatives.
  • Create integrated marketing plans to maximize customer engagement.
  • Monitor market trends and performance to identify growth opportunities.
  • Develop compelling messaging that communicates partnership value.
  • Analyze business performance and present findings to leadership.

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • At least 23 days of paid vacation annually
  • Employee discounts on AT&T services
  • Paid Parental and Caregiver Leave
  • Life and Accidental Death Insurance
  • Extensive employee wellness programs
Full Job Description

This role is responsible for leading the strategy, planning, and execution of marketing initiatives that drive customer acquisition, customer loyalty, and brand growth through strategic partnerships, value-added services, and customer-centric experiences. The role will identify new growth opportunities, develop integrated marketing strategies, and collaborate across the organization to bring innovative offerings and experiences to market that strengthen AT&T's customer value proposition.

Responsibilities

  • Develop and execute marketing strategies that leverage partnerships, value-added services, and customer experiences to drive acquisition, customer loyalty, and brand consideration.

  • Identify, evaluate, and recommend new partnership opportunities and value-added benefits that strengthen AT&T's customer value proposition.

  • Lead cross-functional efforts to bring partnership-led and customer-centric initiatives to market, ensuring alignment across key stakeholders.

  • Develop integrated marketing plans and go-to-market strategies that maximize customer engagement and business impact.

  • Monitor market trends, customer needs, competitive activity, and performance results to identify growth opportunities and optimization recommendations.

  • Create compelling positioning, messaging, and customer narratives that communicate the value of partnerships and customer benefits.

  • Partner with internal and external stakeholders to deliver seamless customer experiences and drive program success.

  • Analyze, interpret, and communicate business performance, customer insights, and marketing results.

  • Develop executive-ready recommendations and present strategic opportunities to leadership.

  • Manage multiple initiatives simultaneously in a fast-paced, highly collaborative environment.

  • Establish success metrics, measurement frameworks, and reporting to evaluate the impact of initiatives, translating performance insights into actionable recommendations and optimization opportunities.

Qualifications 

  • Marketing, partnership marketing, loyalty, customer engagement, or business development experience preferred. 

  • Strong strategic thinking and ability to identify opportunities for growth and customer value creation. 

  • Proven ability to build relationships and influence across diverse stakeholder groups. 

  • Highly motivated self-starter with a bias for action. 

  • Experience leading complex, cross-functional initiatives.

  • Strong analytical and problem-solving skills.

  • Experience building new programs, processes, or initiatives from the ground up.

  • Ability to simplify complex information into clear business recommendations.

  • Strong written, verbal, and presentation skills.

  • Comfortable presenting to senior leadership.

  • Strong PowerPoint and Excel skills.

  • Bachelor's degree in Marketing, Business, Communications, or related field.

Principal Functional Skills / Competencies 

  • Marketing Strategy & Execution 

  • Partnership Strategy & Relationship Management 

  • Customer Acquisition & Retention Strategy 

  • Loyalty & Engagement Marketing 

  • Integrated Marketing Planning 

  • Cross-Functional Leadership 

  • Executive Communication 


Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Marketing Management jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas, El Segundo, California

Salary Range:

$143,800.00 - $215,800.00

About AT&T

Cricket Wireless is a U.S.-based company that offers prepaid wireless voice, text, and data services. Cricket Wireless was founded in 1999 by Leap Wireless International, Inc. Currently, it operates as a subsidiary of AT&T Inc.

AT&T Careers

Joining AT&T means becoming part of a global team known for driving innovation and leading the telecommunications industry. It's an opportunity to grow your career at one of the most diverse and resource-rich companies in the world. Work You'll Do At AT&T, we're not just about phone lines and data plans. We're about connecting people and fostering relationships. As a member of our team, you'll help deliver cutting-edge solutions across various sectors, ensuring that our services are not only available but also transformative. Lead with Innovation Embrace a role at AT&T where technology meets creativity. Our professionals lead the market in developing and deploying technology solutions that transform how people communicate and do business. We are pioneers in creating new paths for technology, with a focus on sustainable and responsible innovation. Join a Diverse and Inclusive Team AT&T is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership programs that empower our team members to grow professionally and personally. Our culture is one of inclusivity, where every voice is heard and valued. Explore Job Opportunities Whether you're looking for an entry-level position or a more senior role, AT&T offers a range of job opportunities across various fields. From engineering to marketing, our team is composed of skilled professionals who are leaders in their respective areas. Internship Programs Kickstart your career with an AT&T internship. Gain hands-on experience, work on real projects, and learn from leaders in the industry. Our internships provide a robust platform for learning and growth, helping you build skills that are crucial for future success. Benefits and Growth AT&T is dedicated to the growth and development of its employees. We offer comprehensive benefits, including health care, retirement plans, and continuous professional development opportunities. With resources like career coaching and resume workshops, we support your journey every step of the way. Networking and Professional Development Expand your professional network within AT&T through various networking events, mentorship opportunities, and collaborative projects. Our focus on career development is designed to help you reach your professional goals, enhancing your skills and preparing you for leadership roles. Stay Connected Join Our Team Discover the career you've always wanted by exploring the open positions at AT&T. We are constantly on the lookout for passionate, innovative, and driven individuals to join our team. Check out our current job listings and find where your skills and interests align with our needs. Keep Up to Date Stay informed with the latest career tips, company news, and industry insights—all from the professionals who are part of our team. AT&T is a place where you can make an impact, leading the way in the telecommunications industry. Job Alert Emails Customize your experience by signing up for job alerts that match your career preferences. Stay ahead of the curve and be the first to know about exciting and rewarding opportunities at AT&T. At AT&T, your career is poised for success, equipped with the right tools, culture, and team to make it happen. Join us and be part of a company that values innovation, leadership, and a diverse workforce.
Learn more about AT&T
Size
203,000 employees
Market Cap
$131.2 billion
Industry
Telecommunications & Hardware
Net Income
-$5.1 billion
Founded
1983
5 Year Trend
+0.6%
Revenue
$171.7 billion
NASDAQ
T
* Ladders Estimates

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