What we're looking forWe are seeking a highly motivated Lead Product Manager to own the logged-out SurveyMonkey website capabilities and platform. You will define the strategy for how our web presence evolves into an AI-first platform that fundamentally shifts our user acquisition and self-serve revenue trajectory. This role requires a background in technical web product management, a disciplined approach to experimentation, and the ability to bridge gaps by collaborating effectively across engineering, product, design, sales, marketing, research, and data teams.
What you'll be working on- Product Vision & Roadmap: Drive the product vision and strategy for the marketing website, defining the problem space and identifying high-leverage opportunities to transform user acquisition.
- Product Development: Work closely with engineering, design, and other cross-functional partners to develop, launch, and iterate on customer-facing web products and the internal tech stack. Translate strategy into clear requirements and decisions that maintain momentum.
- Technical Fluency: Partner with engineering leadership to identify and bridge gaps in our web architecture. You will ensure our technical stack is not just scalable, but a competitive advantage that enables rapid, decentralized experimentation and delivery.
- Data, Analysis & Metrics: Define and track KPIs that reflect the health of the web platform, core web vitals, and user acquisition. Use data, experimentation, and competitive research to surface opportunities and prioritize high-impact efforts.
- AI-Forward: Evaluate, implement, and govern AI solutions to increase speed to customer value. You will define the standards for agentic-readiness and educate the organization on AI-first transformation.
- Communication & Impact: Shape company-wide strategy by influencing cross-functional decisions and partnering with leadership to drive board-visible business impact.
- Strategic Alignment: Navigate complex trade-offs between marketing, technical SEO, and product conversion, aligning multiple stakeholders to maintain a unified, multi-year web vision.
- Customer Focus: Deeply understand our target customers. Conduct market research, identify industry trends, and provide competitive analysis.
- Operational Excellence: Define and evangelize best practices for experimentation, AI governance, and product-led growth (PLG) that elevate the performance of web and product teams across the organization.
We'd love to hear from people with- 7+ years of experience in Web Product Management (SaaS / PLG preferred) delivering significant business impact through web platforms.
- 4+ years of experience designing, implementing, and analyzing A/B and multivariate tests.
- A deep curiosity about what motivates users to engage and convert, using that empathy to build web experiences that solve their problems.
- High AI fluency with experience launching agents, automating workflows, and improving website agentic-readiness.
- A strong understanding of web technologies and content management systems, alongside expertise in data analysis using tools like Amplitude or Eppo.
- Product instincts matched by technical depth; you collaborate closely with engineering and design to architect scalable systems and navigate complex trade-offs.
- A leadership style rooted in ownership and empathy. You inspire trust, drive accountability, and elevate the people and products around you.
The base pay provided for this position ranges from CAD $153,000.00/year - $180,000.00/year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.
Bonuses may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; RRSP matching; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.
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