Lead Product Manager, MarTech

Clearfield, Inc.$300K — $350K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of Product Management experience in MarTech or growth platforms.
  • Strong understanding of CRM and lifecycle marketing platforms, CDPs, and analytics tools.
  • Proven experience with paid media, SEO, SEM, and marketing technology partnerships.
  • Experience in leading platform consolidations and measurement transformations.
  • Strong analytical skills and familiarity with data warehouses and experimentation frameworks.
  • Ability to drive cross-functional initiatives involving Product, Engineering, and Marketing teams.
  • Excellent communication and stakeholder management capabilities.

Responsibilities

  • Own the vision and roadmap of CLEAR's MarTech ecosystem.
  • Build measurement capabilities for tracking acquisition performance.
  • Collaborate with Marketing to enhance audience targeting and lifecycle strategies.
  • Drive strategy for audience segmentation and first-party data utilization.
  • Optimize the digital enrollment experience for improved conversion and growth.
  • Define success metrics and manage relationships with vendors.
  • Prioritize investments to maximize marketing ROI.

Benefits

  • Catered lunches and fully stocked kitchens.
  • Comprehensive healthcare plans, including family-building benefits.
  • Flexible time off and annual wellness stipends.
  • Free OneMedical memberships for employees and dependents.
  • CLEAR Plus membership for all employees.
  • 401(k) retirement plan with employer match.
  • Investment in employee learning and development through stipends and reimbursement programs.
Full Job Description
We are seeking a technical, data-driven Product Management leader to own CLEAR's Marketing Technology platform. This role is responsible for the systems, data, and measurement capabilities that power member acquisition from first touch through enrollment.

You will own CLEAR's MarTech ecosystem, including attribution and tracking, audience data infrastructure, CRM and lifecycle marketing platforms, and the integrations that connect marketing signals to actionable insights. Partnering closely with Marketing, Engineering, and Data teams, you'll ensure CLEAR has the tools and intelligence needed to scale growth across paid, organic, and partner channels.

What You'll Do:
  • Own the vision, roadmap, and performance of CLEAR's MarTech ecosystem, including CRM, audience activation, tracking, attribution, and marketing data infrastructure.
  • Build best-in-class measurement capabilities across paid, organic, and partner channels, creating a trusted source of truth for acquisition performance.
  • Partner with Marketing to improve audience targeting, lifecycle messaging, SEO/SEM performance, and channel optimization.
  • Drive strategy for audience segmentation, activation, suppression, and first-party data utilization using platforms such as Snowflake and Hightouch.
  • Own the digital enrollment experience, ensuring it is optimized for conversion, personalization, and growth.
  • Define success metrics, manage vendor relationships, and prioritize investments that maximize marketing effectiveness and ROI.

What We're Looking For:
  • 8+ years of Product Management experience, with significant exposure to MarTech, growth platforms, data infrastructure, or customer acquisition.
  • Deep understanding of CRM and lifecycle marketing platforms, CDPs, data activation tools, attribution, tracking, and measurement.
  • Experience partnering with Marketing teams to scale paid media, SEO, SEM, and lifecycle programs through technology and data.
  • Experience leading MarTech platform consolidations, CRM migrations, or large-scale measurement transformations.
  • Strong analytical skills with experience leveraging data warehouses, product analytics, and experimentation frameworks to drive decisions.
  • Proven ability to lead cross-functional initiatives across Product, Engineering, Data, and Marketing teams.
  • Strong communication, stakeholder management, and strategic thinking skills.
  • Bonus points: Experience with affiliate, partner, or co-marketing attribution and/or experience with identity-based audience matching and first-party data strategies.

How You'll be Rewarded:

At CLEAR, we help YOU move forward - because when you're at your best, we're at our best. You'll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs.

We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The total compensation range for this role is $300,000-$350,000, depending on levels of skills and experience.

This range represents the combined base salary and new hire equity package (in Restricted Stock Units) for this position at CLEAR. Additionally, this role will be eligible for refresh equity grants as part of our ongoing compensation program. Actual compensation will vary based on factors including, but not limited to, location, education, skills, experience, and performance. All stock based compensation will be subject to the terms and conditions of applicable agreements.

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About Clearfield, Inc.

Clearfield, Inc. is a US-based company that designs, manufactures, and distributes fiber optic management products. The company's products are used in the telecommunications industry to manage fiber optic cables and connections. Clearfield's products include fiber distribution hubs, optical components, and cabinets. The company was founded in 1979 and is headquartered in Brooklyn Park, Minnesota. Clearfield has a global presence with offices in the United States, Canada, and China.
Learn more about Clearfield, Inc.
Size
250 employees
Market Cap
$1.4 billion
Industry
Net Income
$9.9 million
5 Year Trend
+29.6%
Revenue
$100.7 million
NASDAQ

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