Wells Fargo

Lead Marketing Consultant- Lead Marketing Consultant - Customer Acquisition Strategies 

Wells Fargo • $110K — $130K *
Charlotte, NC 28269In-Person
Finance & Insurance
5 - 7 years of experience
Yesterday
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of experience in Marketing, Digital Marketing, or Digital Platforms like Mobile or Social Media.
  • Extensive marketing strategy experience focused on customer acquisition via digital channels.
  • Banking or financial services experience preferred.
  • Strong verbal, written, and interpersonal communication skills for influencing all levels of stakeholders.
  • Experience in test-and-learn agenda development and management-level presentations.
  • Strong project management skills to handle multiple projects in a fast-paced environment.
  • Ability to work independently while effectively influencing within a matrix organization.

Responsibilities

  • Develop and implement marketing strategies to enhance customer experience and deepen relationships.
  • Lead cross-functional initiatives to innovate digital marketing strategies.
  • Craft strategic marketing plans using qualitative and quantitative data.
  • Collaborate with teams to analyze end-to-end performance metrics.
  • Deliver executive-level reports and strategic insights to senior leadership.
  • Promote a culture of experimentation and continuous improvement in digital marketing.
  • Leverage analytics to inform data-driven decisions for customer-centric experiences.

Benefits

  • Hybrid work schedule.
  • Some travel may be required (up to 10%).
  • This position is not eligible for Visa sponsorship.
  • No relocation assistance.
Full Job Description
Wells Fargo is seeking a Lead Marketing Consultant to lead marketing customer acquisition strategies with a focus on acquiring Wells Fargo customers without a deposit relationship.  
Growth Marketing is responsible for driving profitable growth in new customers and balances through integrated, data-driven marketing strategies. This role will lead a high-impact, cross-functional team spanning marketing execution, analytics, finance, product, etc. to identify, implement, and scale innovative digital marketing capabilities that accelerate customer growth and deliver seamless, customer-obsessed experiences. This role is critical in helping the Consumer Bank deliver new customer growth deepening strategies.
The ideal candidate is highly quantitative, curious and collaborate with an innate performance mindset. This is a high-visibility role, which offers opportunity for creativity and innovation, while helping to deliver significant production at strong returns through effective marketing campaigns.

In this role, you will:

  • Develop and implement comprehensive marketing strategies to deepen new Wells Fargo customers into the Consumer Bank and improve customer experience (e.g., Ads/Owned Channels, Email, Direct Mail Search, LLM/AI optimized advertising, etc.)
  • Lead complex initiatives, working across different functional teams, to strategize, plan, and implement new digital marketing strategies that optimize online account opening and deepen consumer relationships
  • Craft well-structured strategic marketing plans using qualitative and quantitative data to produce measurable results
  • Partner with multiple cross-functional teams to understand end-to-end performance - across page traffic, account profitability, and budget metrics
  • Deliver executive-level reporting and strategic recommendations to senior leadership, including C-suite stakeholders
  • Champion a test-and-learn culture, driving experimentation and continuous improvement across digital channels
  • Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences
  • Embrace test and learn while being thorough in the management of details
  • Become a customer advocate – reach greater understanding of our prospect checking customer needs and segment pain-points

Required Qualifications:

  • 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

  • Strong extensive marketing strategy experience with a focus on end-to-end customer acquisition through digital channels
  • Experience working in banking or financial services
  • Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
  • Experience with build a test and learn agenda through business case creation and stakeholder prioritization
  • Experience with preparing management-level presentations and influence senior decision makers
  • Strong project management skills including the ability to handle multiple projects concurrently; must thrive in a fast-paced environment
  • Ability to work independently and prioritize tasks and responsibilities
  • Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important

Job Expectations:

  • Hybrid work schedule
  • Some travel may be required (up to 10%).
  • This position is not eligible for Visa sponsorship.
  • No relocation assistance

Posting End Date: 

9 Aug 2026

*Job posting may come down early due to volume of applicants.

About Wells Fargo

Wells Fargo Careers

Joining Wells Fargo means becoming part of a distinguished financial institution that has been a cornerstone of innovation and leadership in the banking industry. At Wells Fargo, we offer a plethora of job opportunities designed to empower your career growth and development in a diverse and inclusive environment.

Work You’ll Do

At Wells Fargo, you will be part of a team that values diversity and is committed to fostering an inclusive culture. We are looking for professionals who are eager to drive innovation and lead with integrity. Our employees are our greatest asset, and we invest in their professional growth through comprehensive leadership and diversity training programs that are recognized industry-wide.

Explore a Multitude of Career Paths

Whether you're interested in a position in finance, IT, customer service, or management, Wells Fargo has career opportunities in various fields. Our team members benefit from job stability, competitive benefits, and a culture that values and rewards performance and dedication.

Internship Programs

Kickstart your career with a Wells Fargo internship. Our programs provide invaluable industry exposure, professional skills development, and networking opportunities that often lead to full-time employment offers. Interns at Wells Fargo work on real projects, solve actual challenges, and gain the mentorship of seasoned professionals.

Professional Growth and Development

We believe in nurturing the potential of our employees. Wells Fargo offers robust training programs and resources to help every team member excel in their current roles and prepare for future challenges. Growth at Wells Fargo is not just about climbing the career ladder but expanding your skills and expertise to add value to our team and customers.

Benefits and Rewards

Wells Fargo is committed to the well-being of our team members. We offer a comprehensive benefits package that includes health care, retirement plans, and generous paid time off. Additionally, we provide unique perks like employee discounts, adoption assistance, and tuition reimbursement.

Join Our Team

Discover the opportunities waiting for you at Wells Fargo by exploring open positions that match your skills and interests. We are continuously hiring and looking for individuals who bring creativity, passion, and a drive to serve our customers.

Stay Connected

Keep up to date with the latest from Wells Fargo Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career preferences and get insider tips on crafting the perfect resume and acing your interview.

Networking and Innovation

At Wells Fargo, networking and innovation go hand in hand. We encourage our employees to connect across departments and roles to foster new ideas and strategies that lead to groundbreaking solutions.

Empower Your Career

Step into a role at Wells Fargo where your skills will be honed, your achievements recognized, and your career can flourish. We're not just filling positions; we're building leaders who are equipped to navigate the complexities of the financial world. Join Wells Fargo today and be part of a team that’s redefining the future of banking.
Learn more about Wells Fargo
Size
246,577 employees
Market Cap
$155.2 billion
Industry
Finance & Insurance
Net Income
$3.3 billion
Founded
1852
5 Year Trend
-5.9%
NASDAQ
WFC
* Ladders Estimates

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