Overall Purpose: THIS JOB REQUIRES SPECIAL APPROVAL FROM THE COMPENSATION JOB FAMILY OWNER. Leverage data-driven insights and comprehensive market analysis to identify trends and recommend strategic actions for the development of new products or services.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
• Conduct and Analyze Investigative Studies: Manage comprehensive studies to evaluate market share, effectiveness of current marketing and sales programs, and the feasibility of new products. Utilize statistical tools to interpret data, providing actionable insights and strategic recommendations.
• Develop and Present Research Findings: Create detailed reports summarizing research outcomes and present these findings to marketing management and other stakeholders, utilizing clear visual aids to facilitate understanding and decision-making.
• Facilitate Effective Marketing Plans: Collaborate with marketing management to develop and refine marketing plans and programs based on research insights, ensuring alignment with strategic goals and market opportunities.
• Consult on Marketing Opportunities: Provide expert consultation at all levels of marketing to identify and capitalize on new marketing opportunities and assess departmental improvements for enhanced marketing information and effectiveness.
• Other Duties as Assigned: Perform additional tasks as needed, such as continuous monitoring of market trends, secondary data analysis, customer segmentation, journey mapping, and any other duties to support the marketing and research functions.
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Our Lead Market Research & Analysis jobs earn between $116,700.00 - $196,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40
Time Type:
Regular
Location:
Atlanta, Georgia, Dallas, Texas
Salary Range:
$116,700.00 - $196,100.00
