AT&T

Lead Market Development

AT&T • $143K — $215K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Finance, Operations, or related field.
  • Experience managing complex budgets and financial reporting.
  • Experience with vendor management, invoice processing, procurement, or contract administration.
  • Strong analytical and financial management skills.
  • Proven ability to manage multiple priorities in a fast-paced environment.
  • Excellent communication, organizational, and stakeholder management skills.
  • Advanced proficiency in Microsoft Excel, Power BI, SQL, and Python.

Responsibilities

  • Manage local marketing investments across multiple budgets and initiatives.
  • Develop and maintain budget forecasts and financial reports.
  • Monitor budget utilization and recommend reallocations to maximize performance.
  • Ensure expenditures align with strategic priorities and corporate guidelines.
  • Oversee the end-to-end invoice process for vendor payments.
  • Manage relationships with agency partners and local marketing providers.
  • Track and analyze key performance indicators and develop insightful reports.

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (minimum of 23 vacation days annually)
  • Paid Parental and Caregiver Leave
  • Adoption Reimbursement
  • Employee discounts on AT&T products and services.
Full Job Description

Key Responsibilities

Budget Management & Financial Stewardship

  • Manage and oversee local marketing investments across multiple budgets, funding sources, and market initiatives.
  • Develop and maintain budget forecasts, spend tracking, and financial reporting to ensure fiscal accountability.
  • Monitor budget utilization and proactively recommend reallocations to maximize market performance and business outcomes.
  • Ensure expenditures align with strategic priorities, approved business plans, and corporate financial guidelines.
  • Partner with finance teams on month-end, quarter-end, and year-end budget reconciliation activities.

Vendor & Invoice Management

  • Oversee the end-to-end invoice process, ensuring timely submission, approval, and payment of vendor invoices.
  • Manage relationships with agency partners, production vendors, event suppliers, and local marketing providers.
  • Ensure all vendors maintain approved supplier status and comply with procurement and contracting requirements.
  • Serve as the primary point of contact for vendor-related escalations, issue resolution, and process improvements.
  • Partner with sourcing, procurement, and finance teams to ensure compliance with corporate policies.

Market Support & Execution

  • Partner with Market Development leaders and local market teams to support marketing initiatives, sponsorships, events, and customer acquisition programs.
  • Coordinate production activities related to local market events and marketing campaigns.
  • Ensure operational readiness and execution excellence across all locally supported programs.
  • Serve as the primary liaison between Market Development leadership and local reporting teams to ensure timely, accurate, and actionable reporting.
  • Develop and maintain ad hoc reporting, dashboards, and executive-level views to track initiative performance, progress, and outcomes.
  • Support planning and delivery of market-specific marketing strategies that drive growth and customer engagement.

Performance Analysis & Strategic Optimization

  • Track and analyze key performance indicators including marketing spend effectiveness, close rates, customer acquisition, event outcomes, and greenfield penetration performance.
  • Develop dashboards, reports, and business reviews highlighting investment performance and growth opportunities.
  • Provide recommendations on resource allocation and investment strategies to improve efficiency and business results.
  • Identify trends, risks, and opportunities within local markets and recommend actions to optimize performance.

Stakeholder Partnership

  • Serve as a trusted advisor to Market Development leaders on budget planning, investment decisions, and operational execution.
  • Collaborate across Marketing, Finance, Procurement, Sales, Retail Operations, and external partners to ensure alignment and successful delivery of business objectives.
  • Drive cross-functional coordination to remove barriers, improve processes, and enhance operational effectiveness.

Required Qualifications

  • Bachelor's degree in Business, Marketing, Finance, Operations, or related field.
  • Experience managing complex budgets and financial reporting.
  • Experience with vendor management, invoice processing, procurement, or contract administration.
  • Strong analytical,        and financial management skills.
  • Proven ability to manage multiple priorities in a fast-paced environment.
  • Excellent communication, organizational, and stakeholder management skills.
  • Advanced proficiency in Microsoft Excel, Power BI, and Microsoft 365 tools SQL, Python, etc
Our Lead Market Development jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

About AT&T

Cricket Wireless is a U.S.-based company that offers prepaid wireless voice, text, and data services. Cricket Wireless was founded in 1999 by Leap Wireless International, Inc. Currently, it operates as a subsidiary of AT&T Inc.

AT&T Careers

Joining AT&T means becoming part of a global team known for driving innovation and leading the telecommunications industry. It's an opportunity to grow your career at one of the most diverse and resource-rich companies in the world. Work You'll Do At AT&T, we're not just about phone lines and data plans. We're about connecting people and fostering relationships. As a member of our team, you'll help deliver cutting-edge solutions across various sectors, ensuring that our services are not only available but also transformative. Lead with Innovation Embrace a role at AT&T where technology meets creativity. Our professionals lead the market in developing and deploying technology solutions that transform how people communicate and do business. We are pioneers in creating new paths for technology, with a focus on sustainable and responsible innovation. Join a Diverse and Inclusive Team AT&T is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership programs that empower our team members to grow professionally and personally. Our culture is one of inclusivity, where every voice is heard and valued. Explore Job Opportunities Whether you're looking for an entry-level position or a more senior role, AT&T offers a range of job opportunities across various fields. From engineering to marketing, our team is composed of skilled professionals who are leaders in their respective areas. Internship Programs Kickstart your career with an AT&T internship. Gain hands-on experience, work on real projects, and learn from leaders in the industry. Our internships provide a robust platform for learning and growth, helping you build skills that are crucial for future success. Benefits and Growth AT&T is dedicated to the growth and development of its employees. We offer comprehensive benefits, including health care, retirement plans, and continuous professional development opportunities. With resources like career coaching and resume workshops, we support your journey every step of the way. Networking and Professional Development Expand your professional network within AT&T through various networking events, mentorship opportunities, and collaborative projects. Our focus on career development is designed to help you reach your professional goals, enhancing your skills and preparing you for leadership roles. Stay Connected Join Our Team Discover the career you've always wanted by exploring the open positions at AT&T. We are constantly on the lookout for passionate, innovative, and driven individuals to join our team. Check out our current job listings and find where your skills and interests align with our needs. Keep Up to Date Stay informed with the latest career tips, company news, and industry insights—all from the professionals who are part of our team. AT&T is a place where you can make an impact, leading the way in the telecommunications industry. Job Alert Emails Customize your experience by signing up for job alerts that match your career preferences. Stay ahead of the curve and be the first to know about exciting and rewarding opportunities at AT&T. At AT&T, your career is poised for success, equipped with the right tools, culture, and team to make it happen. Join us and be part of a company that values innovation, leadership, and a diverse workforce.
Learn more about AT&T
Size
203,000 employees
Market Cap
$131.2 billion
Industry
Net Income
-$5.1 billion
Founded
1983
5 Year Trend
+0.6%
Revenue
$171.7 billion
NASDAQ

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