The Royal Caribbean Group's Loyalty & Direct Marketing Team has an exciting career opportunity for a full time Lead, Co-Brand Credit Card - Onboard Acquisition & Experience to the Senior Manager Credit Card & Gift Card Marketing.
The position is onsite and based in Miami, Florida.
The position is also not eligible for work authorization sponsorship.
Position Summary: The Lead, Co-Brand Credit Card - Onboard Acquisition & Experience is responsible for driving growth and engagement of the co-brand credit card program through onboard acquisition channels and cardholder experiences. This role focuses on maximizing new account acquisitions onboard, optimizing the end-to-end guest journey and redemption, and delivering differentiated cardholder events and experiences that strengthen loyalty and spend.
This role will partner cross-functionally with onboard operations, marketing, loyalty, and bank partners to execute high-impact acquisition strategies and deliver seamless, memorable experiences for cardholders.
Essential Duties and Responsibilities: Onboard Acquisition Strategy & Execution
- Develop and execute onboard acquisition strategies to drive co-brand credit card applications and approvals.
- Optimize guest-facing acquisition touchpoints including onboard sales channel, digital placements, and guest communications.
- Design and implement compelling onboard offers, messaging, and incentives to increase conversion rates.
- Establish KPIs and performance metrics to continuously improve onboard acquisition effectiveness.
- Partner with training and operations teams to ensure frontline staff are equipped to effectively promote the co-brand card.
Guest Experience & Redemption Journey
- Own and enhance the end-to-end onboard cardholder experience, ensuring awareness and utilization of card benefits.
- Partner with contact center and internal partners to remove friction points in the guest journey, address cardholder concerns, and increase satisfaction and engagement with the co-brand program.
Cardholder Engagement & Onboard Events
- Develop and deliver onboard experiences and events tailored for co-brand cardholders.
- Create differentiated engagement opportunities that encourage top of wallet behavior and reward card engagement.
- Partner with onboard teams to plan and execute cardholder events (e.g., special access, curated activities).
- Evaluate and optimize event impact on guest satisfaction, spend, and long-term loyalty.
Qualifications, Knowledge and Skills: - Minimum of 5 years experience in marketing and/or events
- Loyalty, travel, partnership marketing, or co-brand/payment product experience is a plus
- Proficiency in Excel, PowerPoint, BI tools (e.g., Power BI), and AI tools
- Demonstrated ownership of initiatives from strategy through execution with strong attention to detail
- Clear and confident communicator, with experience presenting to senior stakeholders and large audiences
- Self-starter who thrives in a fast-paced, cross-functional environment, including external partners
- Skilled project manager capable of managing complex, multi-stakeholder initiatives
- Collaborative and influential, with strong relationship management skills
- Well-rounded marketer with experience across digital and onboard customer journeys
- Highly organized, detail-oriented executor who excels at planning and delivering flawlessly against objectives
- Strong business acumen with the ability to identify key opportunities, assess impact, and drive strategic action
- Sharp critical thinker with a structured approach to analysis, ability to leverage and manipulate data to inform strategic decisions and enable effective problem-solving
- Innovative mindset with willingness to test and learn
Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
