Deckers Brands

Lead Designer, Graphic & Prints - HOKA Apparel

Deckers Brands$108K — $146K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Degree in graphic design, product design, or related field
  • 4-8 years of apparel graphic design experience, focusing on performance products
  • Advanced understanding of graphic and allover print process
  • Strong knowledge of apparel construction and materials
  • Ability to translate trends into graphic strategies
  • Proficient in Adobe Creative Suite and familiar with generative AI platforms
  • Excellent communication and collaboration skills

Responsibilities

  • Lead the execution of graphics and allover print design for key projects
  • Develop print solutions for apparel and accessories
  • Manage timelines for various design projects and concepts
  • Collaborate with team leadership and partners on seasonal strategies
  • Partner with multiple teams to create cohesive product narratives
  • Support the seasonal design strategy and category direction
  • Explore new design opportunities to enhance brand innovation

Benefits

  • Competitive pay and bonuses to recognize employee value
  • Financial planning resources to support financial goals
  • Time off to recharge and attend to personal matters
  • Valuable discounts and community-based perks
  • Extensive opportunities for personal and professional growth
  • Comprehensive health and wellness programs to support a healthy lifestyle
Full Job Description
Job Title: Lead Designer, Graphic & Prints - HOKA Apparel

Reports to: Director, Color Design - HOKA Apparel

Location: Portland, OR (Hybrid)

Typically 3 times per week in office, Tuesday - Thursday

The Role

As the Lead Designer, Graphics (Apparel and Accessories) at HOKA, you'll be at the forefront of redefining apparel through bold, disruptive design. You'll accelerate the apparel refresh engine, deliver newness and speed to market, and drive growth across all categories. Sitting at the intersection of design, product, and merchandising, you'll elevate graphics as a tool for storytelling, product differentiation, and consumer impact. Your strong point of view and ability to translate insights into meaningful solutions will drive clarity and momentum from concept through final product.

Your Impact
  • Lead graphics and allover print design execution on category priority projects
  • Develop graphics and allover print solutions across apparel and accessories
  • Work against seasonal project briefs and franchise concepts, supporting new creation, refresh, and optioning strategies
  • Manage multiple creation calendars across inline, collaborations, SMU projects, and own the graphic and allover print schematic handoff process
  • Collaborate with direct team leadership and cross-functional partners to build seasonal toolboxes and application strategies aligned to creative direction
  • Partner with product design, material design, development, merchandising, and marketing to deliver cohesive product stories
  • Support seasonal design strategy and contribute to category-level direction
  • Collaborate with apparel, accessories, material, and digital design teams to deliver a holistic product point of view
  • Explore unbriefed opportunities that push HOKA expression and innovation


Who You Are
  • Degree in graphic design, product design, or related field
  • 4-8 years of experience in apparel graphic design, with a focus on men's and women's performance product
  • Advanced understanding of graphic and allover print process, application, and technique
  • Strong knowledge of apparel construction, materials, and product process
  • Strong understanding of color, palette usage, and application
  • Ability to translate trends and consumer insights into product-relevant graphic strategies
  • Proficient in Adobe Illustrator, Photoshop, PowerPoint, and Lucid
  • Familiarity with generative AI platforms such as Midjourney or Vizcom
  • Strong communication and collaboration skills
  • Portfolio demonstrating graphic and print direction, trend, and product execution


What We'll Give You
  • Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.


$108,700.00 - $146,700.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
Portland, Oregon

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. To learn more about Deckers Brands, visit www.deckers.com.
Learn more about Deckers Brands
Size
4,000 employees
Market Cap
$10.4 billion
Industry
Net Income
$365.2 million
Founded
1973
5 Year Trend
+12%
Revenue
$2.3 billion
NASDAQ

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