Job DescriptionWe are seeking a Lead Content Strategy Consultant to serve as the content strategy lead on a large-scale digital transformation program for a global life sciences and diagnostics client. This engagement is focused on modernizing a complex enterprise website, moving from a legacy CMS to a modern, AI-ready platform built on Adobe Experience Manager (AEM) and Edge Delivery Services (EDS/DA.live).
This role combines strategic consulting, content expertise, and hands-on delivery leadership. You will serve as the primary content strategy voice on a cross-functional program team, partnering with experience design, requirements engineering, platform development, analytics, and the client's internal content and marketing teams to define and execute an end-to-end content transformation strategy.
The ideal candidate thrives in complex enterprise environments, has direct experience with AEM or DA.live structured content authoring models, and can confidently guide senior stakeholders through content strategy, governance, information architecture, migration planning, and AI-enabled content operations decisions.
ResponsibilitiesContent Strategy & Advisory- Serve as content strategy lead for the engagement, owning the content workstream from discovery through delivery and hypercare.
- Conduct content assessments, audits, and discovery activities, including AI-assisted content inventory and analysis across a large-scale enterprise website.
- Develop and evolve content strategy aligned to business objectives, user journeys, and platform capabilities.
- Define content principles, governance frameworks, and editorial workflows that support structured, modular content authoring in DA.live.
- Facilitate stakeholder workshops, interviews, and content-focused decision-making sessions with client business teams, marketing, and digital operations.
- Develop SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) recommendations integrated into content strategy and content model design.
Information Architecture, Taxonomy & Content Modeling- Design future-state information architecture, site map, and navigation aligned to user journeys and SEO/AEO/GEO requirements.
- Validate IA hypotheses through card sorting and tree testing exercises.
- Develop content taxonomy and metadata model aligned to PIM product taxonomy (Stibo or equivalent) and structured content requirements for AEM Content Fragments and DA.live block architecture.
- Define content attributes and metadata fields by content type to support personalization, search, and findability use cases.
- Create and maintain a content model that maps directly to DA.live templates and reusable block components.
Content Disposition, Migration, and Governance- Lead content disposition framework development: establish criteria for retain, revise, consolidate, archive, or remove decisions across a large existing content catalog.
- Develop URL and 301 redirect mapping strategy aligned to future-state IA.
- Partner with platform and migration teams to define the content migration approach, planning the transition from legacy Oracle WCS/WCC to DA.live and AEM Content Fragments.
- Define and oversee content optimization work (structured content standards, SEO/AEO/GEO formatting) across a defined set of existing pages.
- Develop content governance operating model recommendations for ongoing DA.live authoring, including editorial workflows and content lifecycle processes.
- Define localization governance, including multi-language content structure, translation workflow integration (SDL Trados/DA.live), and handling of natively authored non-English content.
AI-Enabled Content Transformation- Advise on and apply AI-enabled content operations, including AI-assisted auditing, content optimization, and content quality review workflows.
- Evaluate content readiness for AI-powered search, AEO/GEO, and generative retrieval experiences.
- Incorporate AI tools and emerging methodologies into delivery approach where appropriate and with human-in-the-loop review.
Consulting & Client Leadership- Build trusted advisor relationships with client content owners, marketing leads, and digital teams.
- Present strategic recommendations to leadership audiences; prepare and lead content-focused working sessions.
- Manage the content workstream independently, including planning, task coordination, and stakeholder communication.
- Navigate ambiguity and drive clarity on content decisions within a fast-moving, multi-vendor program.
- Operate within a specification-led agile delivery model, contributing to requirements artifacts, sprint ceremonies, and backlog grooming with traceability to business outcomes.
Collaboration & Leadership- Partner closely with UX/experience design, requirements engineering, analytics, and platform development teams.
- Ensure content strategy decisions are reflected in requirements artifacts (user stories, acceptance criteria) and design outputs.
- Mentor and coach team members on content strategy methods and deliverable quality.
- Contribute to reusable frameworks and methodology assets.
What Success Looks LikeSuccessful candidates will:- Own and drive the content workstream with minimal oversight from day one.
- Deliver high-quality content strategy artifacts that are directly actionable by design and engineering teams.
- Build credibility and trust with client stakeholders at multiple levels.
- Make well-reasoned content and IA decisions quickly in a high-velocity program environment.
- Produce a content model, taxonomy, and governance framework that supports scalable, AI-ready content operations.
- Help clients adopt new ways of working within a structured DA.live authoring environment.
- Contribute to measurable program outcomes: improved findability, content quality, migration completeness, and platform readiness.
Qualifications- Required Qualifications
- 5+ years of experience in content strategy, content operations, information architecture, digital strategy, or a related consulting discipline.
- Experience leading content strategy workstreams on enterprise digital transformation or CMS migration engagements.
- Experience designing information architecture, taxonomy, metadata models, and content governance frameworks.
- Demonstrated knowledge of SEO best practices; familiarity with Answer Engine Optimization (AEO) and/or Generative Engine Optimization (GEO).
- Experience with content migration planning, defining disposition frameworks, migration approaches, and redirect strategies at scale.
- Ability to develop content models aligned to structured, component-based CMS architectures (block-based or headless authoring models).
- Experience facilitating workshops and stakeholder interviews with senior business and marketing audiences.
- Strong written, verbal, and presentation communication skills.
- Ability to synthesize complex content ecosystems into clear, actionable recommendations.
- Experience working in Agile delivery environments; comfortable contributing to requirements artifacts and sprint-based workstreams.
- Preferred Qualifications
- Hands-on experience with Adobe Experience Manager (AEM), DA.live, or Edge Delivery Services (EDS) authoring models.
- Experience with PIM-aligned content modeling (Stibo, Informatica, Akeneo, or equivalent).
- Experience defining localization governance and translation workflow processes for multilingual enterprise sites (8+ languages).
- Familiarity with SDL Trados or equivalent translation management system integration.
- Consulting or professional services background.
- Experience with AI-assisted content auditing or content optimization workflows.
- Working knowledge of enterprise search platforms (Coveo or equivalent) and content findability requirements.
- Experience creating content governance operating models for large, distributed authoring teams.
Familiarity with GxP or regulated-industry content requirements is a plus
The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $103,000 to $150,000. Please note that the salary range posted reflects the base salary only and does not include benefits or any potential equity or variable bonus programs. Information regarding the benefits available for this position are in our benefits overview.
Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.
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