Job Description:

We're looking for a Lead CMS Business Analyst to help drive enterprise-scale CMS implementations for global brands. In this role, you'll partner with clients, product teams, designers, architects, and developers to deliver innovative digital experiences that power modern content ecosystems.

This is an opportunity to influence strategy, shape solutions, and play a key role in delivering high-profile digital transformation initiatives.
What You'll Do
Partner with Clients and Stakeholders

• Lead discovery workshops and requirements-gathering sessions
• Facilitate product roadmap discussions and help define priorities
• Build strong relationships with client stakeholders and business teams
• Guide user acceptance testing and gather feedback throughout delivery
• Bring clarity and structure to complex business challenges

Drive CMS Strategy and Delivery

• Serve as a trusted CMS subject matter expert
• Define and document business, functional, and non-functional requirements
• Create content models, process flows, and supporting documentation
• Translate business needs into actionable user stories and technical requirements
• Support roadmap planning, backlog management, and sprint activities
• Facilitate Agile ceremonies and drive alignment across teams

Collaborate Across Disciplines

• Work closely with strategy, design, engineering, and product teams
• Partner with architects and developers on API-driven and headless CMS implementations
• Identify risks and recommend solutions proactively
• Create training materials and support adoption efforts
• Help ensure successful project outcomes from discovery through launch

What You'll Bring
Required Qualifications

• Experience supporting enterprise web, digital, or content platform initiatives
• Hands-on experience with Contentstack, Contentful, Sitecore, or similar headless CMS platforms
• Strong requirements gathering, analysis, and documentation skills
• Experience creating user stories, acceptance criteria, and process flows
• Experience working in Agile environments, including backlog management and sprint planning
• Strong communication skills and the ability to collaborate with business and technical stakeholders
• Ability to navigate ambiguity and create clarity for teams and clients

Preferred Qualifications

• Experience as a Business Analyst, Product Owner, or Product Manager supporting digital initiatives
• Agency or consulting experience
• Content modeling and information architecture expertise
• Experience with APIs, headless architecture, and platform integrations
• Experience working alongside developers and architects to deliver scalable CMS solutions
• Familiarity with multi-environment publishing workflows and enterprise content governance

Tools and Technologies

• Contentstack, Contentful, Sitecore, and other modern CMS platforms
• Jira and Confluence
• Figma and other design collaboration tools
• Miro, Lucid, or process-mapping solutions
• API-first and headless content architectures

Ideal Candidate Profile

You may be a Business Analyst, Product Owner, or Product Manager who has delivered enterprise CMS implementations and understands how content, technology, and customer experience intersect. You have experience with content modeling, publishing workflows, and partnering with technical teams on API-driven solutions. If you've worked with platforms like Contentful, Contentstack, Sitecore, or similar headless CMS technologies and enjoy helping teams solve complex problems, we'd love to hear from you.

Ready to help shape the future of digital experiences? Apply today.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $78,000 - $110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location:
USA - Remote - Virginia

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent