About Hazel

Hazel is building the AI engine for wealth management that helps unlock 10x growth, efficiency and value for financial advisors and their clients in a regulated industry. Since its launch last September, Hazel has organically and rapidly grown its user base.

Hazel is a part of Altruist's broader mission to make financial advice better, more affordable, and accessible to all.

This role is hybrid, with four in-office days per week at our San Francisco FiDi location.

The opportunity

Altruist is building the modern infrastructure for independent financial advisors. At the center of that future is Hazel - the AI platform for financial advisors that integrates across their tech stack and transforms data into actionable outcomes. Hazel represents the most ambitious expression of our brand: intelligent, calm, precise, and deeply human. Design plays a critical role in defining what that future looks and feels like.

We're hiring a Lead Brand Designer to lead the visual evolution of Hazel across its entire ecosystem. This is not a support role. It's a leadership role within brand responsible for shaping how our AI product shows up across product surfaces, launches, campaigns, motion, storytelling, and emerging experiences. The ideal candidate thinks quickly, designs thoughtfully, and pushes work beyond the obvious. They bring impeccable taste, a sharp point of view, and a deep understanding of contemporary design - while also knowing when restraint is the most powerful move.

This designer will also partner closely with Product Design to influence the user experience of Hazel, ensuring brand and product feel unified and intentional. They will also collaborate with motion designers, illustrators, and cross-functional teams to bring new ideas to life across the Hazel surfaces. This role operates as a thought partner to Creative Leadership on new Hazel initiatives and long-term brand direction.

This role is hybrid, with four in-office days per week at our San Francisco FiDi location.

What you'll do

• Lead the visual design and ongoing evolution of the Hazel brand
• Define and expand Hazel's design language across product marketing, launches, web, campaigns, and in-product brand moments
• Partner closely with Product Design to influence UX direction and ensure cohesive brand expression
• Collaborate with motion designers and illustrators to create immersive, forward-looking experiences
• Translate complex AI capabilities into clear, elegant visual storytelling
• Explore and responsibly integrate emerging tools and technologies into the creative workflow
• Contribute to early-stage concepting for new Hazel initiatives and product expansions
• Uphold and elevate craft standards across every touchpoint

What you bring

• 6-8+ years of brand design experience, ideally including product-adjacent work
• A portfolio that demonstrates exceptional craft, strong systems thinking, and modern sensibility
• Experience shaping or evolving a product-focused brand
• Fluency in Figma and Adobe Creative Suite; bonus points for motion literacy
• Strong understanding of current visual trends, digital culture, and AI-driven creative tools
• Ability to think conceptually and execute with precision
• Comfort operating in fast-moving, ambiguous environments
• Strong collaboration skills and the confidence to influence cross-functional partners

This role is a fit if...

• You move fast without sacrificing craft
• You care deeply about typography, hierarchy, interaction, and nuance
• You experiment intelligently and push ideas forward
• You can zoom out to system-level thinking and zoom in to pixel-level detail
• You see AI as a design frontier, not just a feature

What success looks like

• Hazel has a distinctive, forward-looking visual identity that feels cohesive across product and brand
• Creative output feels modern, intelligent, and unmistakably premium
• Product and brand teams operate as a unified design force
• The Hazel ecosystem becomes a benchmark for AI product storytelling in fintech

San Francisco, CA salary range

$190,000-$230,000 USD

What we bring

Attracting and retaining top-tier talent is a priority. We are proud of the culture we've built and are cognizant of the ever-changing professional landscape. Our dynamic offering of perks and benefits are tailored for you to feel your best while doing your best.

• Stunning, amenity-filled office spaces in Culver City, CA, San Francisco, CA, and Dallas, TX. Our offices are intentionally designed for comfort, collaboration, and productivity.
• Competitive pay and equity for eligible positions.
• Premium healthcare, dental, and vision insurance plans (HMO and PPO).
• 401k savings plan with a 4% match and immediate vesting.
• 16 week paid parental leave after one year of employment.
• Professional growth and development opportunities including an employee mobility program and an annual L&D budget allocation for each employee.
• Company perks program (includes discounts on pet insurance, fitness, cell phone plans, and travel, etc.).
• Financial guidance program (includes counseling on navigating debt, tracking personal spend, saving and planning goals, home-purchasing preparedness, etc.).
• One month work from anywhere policy (with the exception of a few countries).

Total compensation includes a competitive benefits package, along with equity in the form of Stock Options (ISOs) for eligible roles. For salaried positions, a salary offer will be determined by a number of factors including experience, skill level, internal pay equity, geographic location, and other relevant business considerations. We review all employee pay and compensation programs regularly to ensure fair, equitable, and competitive pay. At Altruist, we are committed to providing fair, equitable, and competitive compensation by leveraging market data to inform our pay bands. Base salaries will be reviewed at regular intervals throughout the year, typically in conjunction with performance review cycles. By evaluating compensation on a regular basis, we are able to reward high performance and ensure all employees have opportunities for growth.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Altruist we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.