Lead Analyst, Roundel - Performance & Insights

Target Brands, Inc.

$115K — $206K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of digital media analytics or consulting experience with a client-facing role
  • Strong analytical skills for performance evaluation and clear communication
  • Deep knowledge of the digital media marketplace and attribution methodologies
  • Seamlessly operate in a matrixed organization, especially with Sales
  • Methodical and detail-oriented, thriving in ambiguous situations
  • Excellent written and verbal communication skills
  • Advanced proficiency in Microsoft Excel and PowerPoint
  • Experience with data visualization tools like Domo or Tableau
  • Familiarity with web analytics tools such as Adobe Analytics or Google Analytics

Responsibilities

  • Engage with major clients to assess and drive the performance of their media investments
  • Identify optimization opportunities for client media spending
  • Innovate solutions to improve client understanding and outcome
  • Act as a strategic expert in data and media for vendor and marketing priorities
  • Support internal partners with performance insights and recommendations
  • Interact with key stakeholders in operations and Sales to maximize effectiveness
  • Adapt to changing business needs and requirements

Benefits

  • Comprehensive health benefits including medical, vision, and dental insurance
  • 401(k) plan
  • Employee discount program
  • Short-term and long-term disability coverage
  • Paid sick leave and paid national holidays
  • Generous paid vacation policy
Full Job Description
The pay range is $115,000.00 - $206,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at .

As a Lead Analyst on the Performance and Insights team, you will engage directly with one of Roundel's largest, multifaceted clients to show how their media investments are performing and driving their overall business at Target, identify ways to optimize and grow their media investment, bring innovation to clients, and elevate their understanding of the Target guest. As a critical thought partner, you will be relied upon to be a strategic data and media expert supporting vendor, merchandising and marketing priorities. This position reports to a Senior Manager, Performance and Insights. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
 
About You:

  • Minimum 7 years of proven digital media analytics or consulting, marketing experience or equivalent experience engaging directly with clients

  • Strong analytical skills to uncover the drivers of performance with the ability to communicate findings and recommendations to internal partners and clients in a clear, concise way   

  • In-depth understanding of the digital media marketplace, including proven experience with incrementality and multi-touch attribution methodologies

  • Ability to operate seamlessly in a matrixed environment, including close partnership with the Sales organization

  • Methodical, well-organized, and detail-oriented with passion to drive results and thrive in an ambiguous environment

  • Excellent written and verbal communication skills

  • Advanced knowledge of Microsoft Excel and PowerPoint

  • Experience with data visualization tools (Domo, Data Studio, Tableau)

  • Experience with web analytics tools (Adobe Analytics, Google Analytics, Webtrends)

Primary clients for this position are located across several markets, including Chicago, New York City, Atlanta, Los Angeles, and Minneapolis. Preference for candidates to be based in one of these locations as role requires frequent travel to support local clients. There will be no relocation offered for this position.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

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