Lowe’s

Lead Analyst-Digital Brand Advocate

Lowe’s$95K — $115K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, finance, statistics or related field, or equivalent experience
  • 6-7 years in ecommerce, digital/retail merchandising, digital marketing or vendor management
  • Experience optimizing flexible fulfillment models with a multi-channel retailer
  • Experience analyzing assortments to optimize mix
  • Proven experience leading complex projects with multiple stakeholders
  • Experience with major consumer brands in the digital space

Responsibilities

  • Analyze key performance indicators to enhance online customer experience
  • Leverage customer satisfaction data to improve experiences for brands
  • Act as subject matter expert for brand assortment and strategy
  • Serve as primary contact for online SKU presentation issues
  • Build and deliver presentations to stakeholders on strategic plans
  • Provide insights and reports across digital channels
  • Utilize data to improve conversion through cross-sell and up-sell strategies

Benefits

  • 401k with up to 4.25% match
  • Discounted Employee Stock Purchase Plan (15% discount)
  • Tuition-Free Education
  • 10-week Maternity/Parental Leave
  • 10% Associate Discount
Full Job Description
Your Impact

The Lead Analyst-Digital Brand Advocate will work with strategic suppliers and cross-functional teams to optimize brand focused, online customer experiences on Lowes.com. The Lead Analyst will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving online content, browse behavior, promotions, fulfillment, assortment mix, inventory and returns. This role will ensure that existing, new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. The Lead will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. The Lead Analyst will support omnichannel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

What You Will Do
  • Analyze key performance indicators to identify opportunities to improve the online experience, streamline fulfillment, maximize assortment and drive conversion
  • Leverage inputs from customer satisfaction score, reviews and question and answers to continuously improve the overall customer experience for assigned brand(s)
  • Act as the subject matter expert for the supported brand(s) assortment and strategy
  • Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance
  • Build and lead presentations with suppliers and merchants to drive strategic plans and analyze execution. Consistently report and communicate to senior leaders both internally and with the supported vendor.
  • Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
  • Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
  • Analyze competitive data to provide SKU and pricing optimization recommendations
  • Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
  • Work closely with content management to optimize premium content for assigned brand(s) and prioritize execution to maximize returns
  • Create project plans and align with merchandising and supplier to drive execution
  • Analyze sales and distribution of direct-to-consumer products to provide insights and recommendations for core and regional merchants
  • Act as a subject matter expert for new team members, provide troubleshooting opportunities, mentoring and take an active role in onboarding and coaching new advocates.


Minimum Qualifications
  • Bachelor's degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 6-7 years of experience in ecommerce, digital/retail merchandising, digital marketing or vendor management
  • Experience in optimizing flexible fulfillment models with a multi-channel retailer
  • Experience analyzing assortments to determine gaps and optimize mix
  • Proven experience leading and/or facilitating complex projects that require multiple stakeholders and drive impacts across the greater organization
  • Proven experience with major consumer brands and how to support and differentiate them in the digital space


Preferred Skills/Education
  • Master's degree in business, marketing, finance, statistics or related field


Benefits
• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount

For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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