Red Wing Shoe Co

Key Account Manager, Wholesale

Red Wing Shoe Co$110K — $148K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • B.S./B.A. in a related field with 7+ years in sales or account management.
  • Experience managing a diverse book of business through strategic selling.
  • Knowledge of footwear sales and premium product selling is preferred.
  • Exceptional client relationship management skills to foster business success.
  • Ability to communicate effectively with various stakeholders.
  • Expertise in retail pricing strategies and financial metrics.

Responsibilities

  • Manage and expand top strategic accounts across various segments.
  • Lead national rollouts and sales program execution for large-scale accounts.
  • Develop brand-led assortments and collaborate cross-functionally for marketing support.
  • Drive new product introductions and buyer engagement strategies.
  • Own sales performance, forecasting, and KPIs across assigned territories.
  • Adhere to sales methodologies and execute disciplined sales processes.
  • Accelerate brand awareness through targeted merchandising and marketing executions.
  • Optimize account performance using analytics and sales insights.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • Health savings and flexible spending accounts.
  • Life and disability insurance coverage.
  • Generous paid time off and holidays.
  • 401(k) matching program.
  • Employee discounts on products.
  • Well-being benefits including EAP services and financial planning assistance.
Full Job Description
Job Description

This is a home-based position. The work environment is highly field-based and customer-facing, requiring regular attendance at meetings, trade shows, and industry events throughout the assigned territory to support business needs. This role may involve overnight travel, with approximately 60% of time spent traveling within the account base and the remaining 30% working from a home-based office. Flexibility, independence, and comfort operating in a dynamic, travel-intensive environment are essential for success

Red Wing Shoe Company is seeking a Key Account Manager to join our National Accounts team in Wholesale. This role is responsible for developing, directing and administering sales and distribution strategies for named accounts consisting of nationwide, complex, and/or multi-door accounts. This position will be responsible for building strategic relationships and generating business with named accounts, through expertise in account management and planning. This role will report to the Director of Key Accounts.

Essential Duties include:
  • Own and grow top strategic accounts across farm, family, sporting goods, and buying group segments, managing multi-door, multi-geography relationships and expansion opportunities.
  • Lead national and customer-wide rollouts for large-scale accounts, including sales program development and execution in partnership with TAMs and TARs ("license to hunt").
  • Develop and execute brand-led assortments aligned to channel strategy, partnering cross-functionally and with brand specialists to drive marketing support, sell-through, and activation.
  • Drive new product introductions by aligning channel strategy, customer assortments, and buyer engagement while clearly articulating product features, benefits, and value propositions.
  • Own sales performance and forecasting across assigned accounts/regions, including KPIs, demand planning for new product, net-new sales opportunities, and expansion of existing accounts.
  • Execute disciplined sales processes by adhering to defined sales methodology, negotiating and closing deals in accordance with company policies and benchmarks.
  • Accelerate sell-through and brand awareness through merchandising standards, in-store execution, training, tradeshows, consumer events, and marketing partnerships aligned to the Menu of Services.
  • Optimize inventory productivity and account performance by leveraging analytics and sales enablement insights to drive in-season orders, inventory turns, exit strategies, resource deployment, and future regional strategy.


Qualifications

B.S./B.A Degree in a related field of study, with a minimum of 7 years of in sales or account management with proven experience in managing a book of business through strategic selling; or an equivalent combination of education and experience. Footwear sales or/and selling premium product is preferred.

Knowledge, Skills, and Abilities:
  • Demonstrate exceptional skills in nurturing and expanding existing client relationships to drive continued business success.
  • Develop and execute strategic account plans that align with business goals and drive long-term growth.
  • Act as a trusted business partner, providing valuable insights and support to enhance overall business performance. Ability to effectively communicate via written or oral with various people.
  • Possess expert-level knowledge in financial metrics and retail Minimum Advertised Price (MAP) policies to optimize pricing strategies and financial outcomes.
  • Plan and build out product assortments with a strategic focus on turnover and market needs at a national level.
  • Formulate and implement multi-year strategies to ensure sustained growth and market presence on a national scale.
  • Exhibit a deep understanding of the market landscape across all brands, enabling effective strategy formulation and execution.
  • Demonstrate strong cultural awareness to navigate and leverage diverse market dynamics and customer preferences.
  • Skillfully consume, create, and utilize analytical data both internally and externally to drive informed decision-making and strategic initiatives.


Additional Information

The targeted hiring range for this full-time position is $110,000-$148,600 depending on qualifications; however, the expanded salary range provides opportunities for advancement. Our salary ranges are determined by role, level, and job location. Within the range, individual pay is determined by factors including job-related skills, competencies, experience, and relevant education, training or a combination of these things and market demand. Your recruiter can share more about the specific salary range and benefits for your location during the hiring process.

Our comprehensive benefits package for full-time employees includes medical, dental, and vision coverage, along with health savings and flexible spending accounts, life and disability insurance, generous paid time off and holidays, a 401(k) match, employee discounts, and valuable well-being benefits like free EAP services, financial planning assistance, and well-being coaching all designed to support your health and financial security.

About Red Wing Shoe Co

Red Wing Shoe Company, Inc. is a footwear company that was founded in 1905 in Red Wing, Minnesota. The company produces footwear for work, outdoor, and heritage purposes. Red Wing shoes are known for their durability and quality, and are often used in heavy industries such as construction and mining. The company also produces accessories such as belts and socks. Red Wing Shoe Company has retail stores in the United States, Europe, and Asia.
Learn more about Red Wing Shoe Co
Size
2,500 employees
Industry

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