Promotional Calendar: Design promotional calendar for ticket promotions. Execute ticket promotions on website/ecommerce, social media, email, and partner with media team for paid media execution

In-Park Events & Execution: Support in-park events and experience through in-park signage, event activations, and partnering with other Kennywood department leaders on overall event experience.

Digital Strategy: Oversee the content of official Kennywood digital channels, including the website, email marketing, and social media platforms (TikTok, Instagram, X, Facebook) to drive sales and brand affinity

Ad Campaigns: Partner with brand and advertising teams to execute Kennywood's advertising and paid media campaigns.

Season Pass program management: Design and execute marketing campaigns to sell season passes, encourage visitation throughout the season, and renewal campaigns

Public Relations: Draft and distribute press releases, coordinate media coverage requests, and serve as a media contact.

We are currently looking for a:

Kennywood - Marketing Director

Roles & Responsibilities:

Roles & Responsibilities:

• Establish a holistic and integrated approach to marketing, sales, public relations, and promotions to grow Kennywood and Sandcastle's attendance and revenue

• Coordinate and oversee park marketing and media budgets, plans, and promotional activities to meet attendance and revenue goals

• Lead activations to achieve ticket and Season Pass sales, attendance, ticketing revenue, and social media engagement goals

• Collaborate with stakeholders to develop annual plans and budgets

• Direct, mentor and develop the sales and marketing team

• Oversee owned channels for both parks, collaborate with the Park Support Center on Paid media plans

• Develop an understanding of the local market with a focus on opportunities to grow business

• Coordinate with agencies, Park Support Center, and other stakeholders to ensure fluidity of marketing plans and execution

• Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized

• Execute weekly performance reviews of the business, identifying challenges, solutions and opportunities

• Represent Kennywood and Sandcastle with partners, sales clients, PR/earned media efforts and in the community

• Lead and ensure proper marketing brand and standards are being utilized at the parks, including signage, printed materials, etc.

• Support Kennywood and Sandcastle events and entertainment teams with planning and activating marketable consumer events/activations

• Collaborate with other park departments to continually improve and deliver quality guest experiences to customers throughout all areas of operation

• Participate in the Manager on Duty program, as needed

Skills:

Communication: Highly developed interpersonal, verbal and written communication skills, including customer service skills; ability to communicate clearly, concisely and persuasively with a wide range of diverse populations. Represent the Company well internally and externally and convey a professional and positive image of the organization and business affiliates

Leadership: Sales Strategist with the ability to lead a regional team in attracting new sales groups and maintaining current groups

Problem Solving/Analysis: Define problems, research and collect data, draw valid conclusions and execute remedial strategies in a timely manner

Executive Presence: Represent the Company well internally and externally; convey a professional and positive image of the organization and business affiliates

Flexibility: Handle multiple priorities simultaneously; maintain a flexible work schedule to meet changing demands for multiple concurrent projects

Computer Proficiency: MS Office Suite (Excel, Word, Outlook, Access, Powerpoint), Experience with Salesforce CRM

Education and Experience:

• Bachelor's degree in Business, Sales and/or Marketing, Advertising, Communications or related discipline; Equivalent work experience will be also be considered

• 7-10 years of progressive leadership and work experience in marketing required

• Previous hospitality, amusement park, theme park, or waterpark experience preferred

Language: Ability to read, write, and speak fluent English; Spanish or other bilingual language skills are a plus.

Requirements:

• Must be at least 18 years of age to comply with [State] Child Labor Laws

• Ability to frequently work hours that extend beyond 9 AM to 5 PM during the operating season

• Ability to frequently travel to local and domestic US park locations (up to 30% expected travel)

• Must possess excellent customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner

• Must possess extensive knowledge in a wide array of marketing concepts, including, but not limited to, Consumer Insights, Marketing Strategies, Communication, and Promotions

• Must possess strong written and verbal communication skills

• Ability to communicate complex concepts to audiences of varying skill and knowledge levels

• Ability to effectively engage and collaborate with all internal and external stakeholders

• Strong negotiating skills are required

• Outstanding knowledge of social media tools and platforms.

• Ability to facilitate and coordinate projects across multiple cross functional teams to successfully execute plans

• Ability to effectively manage allocated departmental budgets

• Ability to analyze and appropriately react to operational trends

• Must be proficient in Microsoft Outlook, Excel, Word, and Power Point.

• Ability to work as part of a team as well as independently.

• Ability to think creatively while maintaining accordance with business

Physical Requirements:

• Ability to remain seated and use computer for several hours of the workday

• Ability to carry, push, pull, lift, and hold objects weighing 30 pounds or more.

• Occasional bending, squatting and reaching above shoulders

Working Conditions:

• This role will primarily be based in a corporate office setting

• Frequent travel to local and domestic U.S. parks may be required

• Frequent sedentary motion, while sitting and using computer

• Subject to frequent interruptions and may need to reprioritize activities

Team member benefits:

Perks and Benefits:

• Competitive compensation

• Comprehensive health and wellness package

• 401k Savings and Investment plan

• Free admission to Kennywood and other parks

• A generous paid time off program

Do not miss the chance to spark your career now!