About the Role

We're looking for a founding sales leader to drive advisor acquisition across international markets. This is a high-impact opportunity for a player-coach.

Reporting to the Head of International Markets, you'll be directly responsible for driving advisor growth internationally. You'll service high-value inbound leads, manage and coach a growing BDR team, and will have real ownership to shape what "great" looks like as we build our international presence from the ground up.

This isn't a traditional corporate sales role. As an early member of the international team, you'll have the autonomy to test, iterate, and build what works. If you love engaging leads, coaching teams, and building something new, this is your opportunity.
Key Responsibilities
Advisor Sales & Acquisition

• Own the end-to-end international advisor sales funnel, from lead engagement through conversion and onboarding handoff
• Service high-value inbound leads through sales calls, webinars, and informational sessions
• Build trusted relationships with prospective advisors across multiple channels (email, WhatsApp, Intercom, video calls)
• Set and achieve monthly/quarterly advisor acquisition targets for yourself and your team
• Develop deep market intelligence in priority international regions (e.g., EMEA, LATAM, APAC)
• Represent Fora at international events and industry gatherings

Team Management & Enablement

• Manage, coach, and inspire a growing Business Development team (~3 BDRs)
• Set clear targets, track performance, and provide ongoing feedback and development
• Create sales playbooks, outreach sequences, objection-handling guides, and scripts for international markets
• Model best practices through hands-on selling and active deal involvement
• Hire and onboard additional team members as the international funnel scales

Sales Operations & CRM Optimization

• Manage HubSpot CRM day-to-day: assign leads, update deal stages, maintain accurate pipeline data, and run conversion reports
• Build and refine sales sequences, email templates, and call scripts for different international markets
• Track team performance metrics and identify where leads are dropping off in the funnel
• Work with Product Operations to implement new communication tools (e.g., WhatsApp for Business, WeChat) as we expand
• Use AI tools to automate follow-ups, qualify leads faster, and streamline team workflows

Cross-Functional Collaboration

• Work closely with core Sales team and Marketing to implement company-wide initiatives and A/B tests
• Act as the voice of international leads, sharing insights to inform product and operational decisions
• Collaborate with International Operations on localization, compliance, and market-specific needs

Requirements

• 4+ years of B2B or B2C sales experience with a proven track record of meeting/exceeding quotas
• 1+ years managing or coaching sales teams (BDRs, SDRs, AEs, or similar)
• Demonstrated success converting high-value inbound leads through consultative selling
• Experience working with CRM platforms such as HubSpot or Salesforce
• Fluency in English and at least one additional language (multilingual strongly preferred)
• Comfortable working across European and Asian time zones as needed
• Strong relationship-building and communication skills
• Data-driven mindset: you track funnel metrics, identify trends, and use insights to improve performance

Strongly Preferred

• Fluency in multiple languages (2+ languages ideal)
• Experience selling into international markets (e.g., EMEA, LATAM, APAC)
• Background in a startup, student venture, or international business environment
• Exposure to travel industry sales or working with independent contractors/consultants

Why Join Fora?

• Founding sales leader for international markets: You'll be the first dedicated international sales leader, shaping how Fora acquires advisors globally
• Uncapped earning potential: Meaningful variable compensation tied directly to advisor sign-ups - high performers can significantly exceed OTE
• Build a team from the ground up: Hire, coach, and develop the international BDR team as Fora scales
• Work with travel-obsessed prospects: Every conversation is with someone passionate about travel - energizing, mission-driven work
• Best-in-class technology and AI tools: Leverage cutting-edge tools to sell smarter and faster
• High-growth startup environment: Be part of Fora's rapid international expansion with equity upside

Compensation

This is a sales leadership role with meaningful variable pay tied to advisor acquisition performance. Compensation for this role varies based on experience, with an indicative range of $110,000-$125,000 base + performance bonus + equity. On-target earnings (OTE) at 100% quota: $150,000-$180,000. Final compensation will depend on the level at which the candidate is hired, as we're considering multiple levels for this role.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.