This role will support the development and execution of integrated communication campaigns that drive measurable awareness, engagement, and behavior change across key stakeholders in support of business priorities, goals and initiatives.
For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:- Own
- Research to support strategy and content development
- Social media plan execution (internal and external)
- Execution of campaign plans via multiple, integrated communication channels
- Manage planning, tracking, and reporting for all communication channels
- Proactive management of speaking engagements and events
- Policy reviews (e.g., social media, external speaking engagements)
- Deliver
- Documented Communication standards, processes and tools
- Campaign and event calendars, timelines
- Current key messaging and story archive
- Briefs, direction, and posts for social content
- Performance readouts and optimization recommendations
- Collaborate
- Establish and maintain productive relationships with key partners within Communications, Marketing, Social, and businesses
- Ensure alignment to Marketing and Social calendars
- Partner with Content team to shape campaign storytelling and asset needs
- Partner with Channel teams to plan distribution and optimize performance
- Does NOT Own
- Executive communications
- Media relations
- Issues/crisis management
- Video content (may own briefs)
- Distribution channels
- Enterprise prioritization decisions across competing work
- Key Capabilities
- Flawless execution with an improvement- and efficiency-focused mindset
- Strong cross-functional collaboration skills
- Trend spotting
- Data-driven optimization and performance analysis
- Audience segmentation and behavior-driven thinking
- Ability to simplify and focus complex ideas into clear stories
- Customer oriented mindset
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:- 3+ years of professional communications experience supporting internal, external, corporate, or integrated communications initiatives
- 3+ years of professional writing and content-development experience, including creating articles, announcements, key messages, social media content, presentations, or other communications materials for varied audiences
- Experience executing communications strategies, campaigns, or plans across multiple channels
- Experience conducting research and gathering information to support communications strategy, messaging, and content development
- Demonstrated ability to organize work, prioritize competing demands, and manage multiple communications activities, deadlines, and stakeholders simultaneously
- Demonstrated relationship-building and cross-functional collaboration skills, including the ability to gather information and coordinate work across multiple partners
- Ability to travel up to 10%
Preferred Qualifications:- Experience working within an agency, corporate communications, or similarly fast-paced communications environment
- Health care industry experience
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $91,700 - $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
