Integrated Media Strategy Lead
Job DescriptionThis is a critical role within the central Kimberly-Clark North America (KCNA) Advanced Marketing Collective organization & is responsible for translating brand objectives into integrated media strategies & delivering them with excellence with the support of our agency eco-system. The role interfaces heavily with Vice Presidents of Marketing, brand teams, agencies and global Digital Center of Excellence (DCoE) & will need to drive impact in a highly matrixed organization.
In this role, you will:
- Help lead the Paid, Earned, Shared & Owned (PESO) media strategy for a given brand & translate that strategy into robust media plans.
- Set appropriate objectives & KPIs for PESO executions, in partnership with Insights & Analytics team.
- Collaborate with brand teams, cross-functional SMEs & agency partners to drive excellent execution against the PESO plans (including fit-for-platform creative excellence) & lead in-flight optimization.
- Understand brand strategies & proactively guide PESO annual brief inputs as part of the annual integrated media planning process. Partner with agencies to deliver great work through the annual planning process.
- Lead brand audience strategy to deliver brand growth objectives successfully. Partner with Media Data Leader to ensure brand audience strategy needs are supported by media data priorities & partnerships.
- Drive one holistic brand strategy between national & retail media plans & adapt/adopt best practices.
- Lead connectivity with internal K-C cross-functional teams ( Omnichannel marketing, Insights & Analytics, SMEs within Advanced Marketing Capabilities organization & Brand teams ) to support development of brand specific agency deliverables.
- Responsible for adopting best-practices into brand specific PESO plans & executions to deliver annual brand media productivity goals.
- Partner with Insight & Analytics team & SMEs to establish KCNA Standards of Excellence / Benchmarks for PESO executions. Help shape ongoing measurement framework evolution in service of more real-time measurements.
About YouYou perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
- Bachelors degree in Marketing, Business or related field
- 7+ years of relevant digital marketing or communications planning experience in consumer goods, with a track record of enhancing brand results.
- Experience working within agile principles of scrum, sprints, MVP mindset and progress over perfection.
- Has subject matter expertise in at least one key area of digital activation (i.e. Paid, CRM, Audience Strategy, Search, Social, Website Optimization, First Party Data)
- Strong curiosity to understand the drivers of business performance and guide capability delivery and adoption to maximize value
- Highly influential, with excellent executive presence and the ability to motivate others to enhance performance.
- Ability to successfully drive cross functional partnerships in a highly matrixed environment.
- Performance-driven with a bias for action; champions a test and learn mindset to drive better results in an agile way.
- Strong organizational skills being able to manage multiple initiatives at once.
- Demonstrated positive energy and ability to lead with empathy.
- Passionate about and demonstrated experience upskilling and coaching others.
Total BenefitsHere are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
Chicago Commercial Center Kimberly Clark Careers | Chicago
To Be ConsideredClick the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
Grade 8/P4 - grade level and / or compensation may vary based on location/country
Salary Range: 140,320 - 173,360 USD
At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
Primary Location
Chicago Commercial Center
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
